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Universal Pictures’ Wicked Emerald City Small Doll Playset with 5 Play Spaces & 15 Accessories
$27.99 was $39.99
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WARNING: choking hazard - small parts. Not for children under 3 yrs.
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About this item
Highlights
- Inspired by Universal Pictures’ Wicked, the Emerald City Playset captures the magic of the most outstandiful place in all of Oz with true-to-movie details, 5 play spaces and 15 storytelling accessories!
- The playset features two 2.75-inch small dolls – Elphaba and Glinda – with heads that bobble and wearing signature looks from the film, including Elphaba’s broom!
- Kids can play out iconic movie moments like strolling the shops of Emerald City, watching a show at Wizomania or visiting the Wizard himself
- The fun in Emerald City never ends! Kids can place a phone in front of the Wizomania stage to watch their favorite content
- After watching a show at Wizomania, kids can help Elphaba and Glinda satisfy their sweet tooth at the candy shop or buy some magazines at the gift shop
- Fans can collect all the Universal Pictures’ Wicked small dolls to dream up adventures in the Land of Oz! Each sold separately, subject to availability
Description
Explore the green and gold metropolis of Emerald City with a playset that features this memorable location, inspired by Universal Pictures’ Wicked! The modular playset comes with two 2.75-inch small dolls – Elphaba and Glinda – 5 play spaces that can be arranged to create different configurations and 15 storytelling accessories to recreate iconic movie moments and beyond. With 360 degrees of play, kids can enjoy days in Emerald City shopping or enjoying a show at Wizomania. Once every inch of the city has been explored, turn Elphaba on the thumb wheel to reveal The Wizard’s iconic mechanical head! Dolls cannot stand alone. Colors and decorations may vary.
Number of Pieces: 14
Dimensions (Overall): 12.75 Inches (H) x 16.74 Inches (W) x 3.5 Inches (D)
Weight: 3.5 Pounds
Suggested Age: 4 Years and Up
Assembly Details: Adult Assembly Required, No Tools Needed
Doll Theme: Fantasy
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Material: Stainless Steel, Plastic
Battery: No Battery Used
TCIN: 94270174
UPC: 194735300969
Item Number (DPCI): 086-14-0610
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.5 inches length x 16.742 inches width x 12.75 inches height
Estimated ship weight: 3.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 9 reviews
4 out of 5 stars
17 October, 2025
originally posted on shop.mattel.com
Fun Wicket playset
[This review was collected as part of a promotion.] This Wicked playset provides hours of fun for any Elphaba or Glinda fan! The set is easy to assemble and comes together in under 15 minutes. Both sides are playable, giving plenty of space for imagination. The accessories add to the creative play and make the set more interactive. Several of the accessories are very small. And, the separate buildings would not hold together despite multiple attempts to snap them into place. Despite this, the set is a great addition for any Wicked fans.
4 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
Fun toy, not great manufacturing
[This review was collected as part of a promotion.] This is a very gorgeous play set complete with Glinda and Elphaba and timy accessories to playbin the land of Oz! We found this playset to be vey difficult to assemble the "city" together and once assembled it can come apart very easily. My 6 year old did not mind though she loved playing with it and pretending to buy tickets to the show and turn the characters to open the big door to the Wizard.
1 reply from Mattel Consumer Services team - 4 days ago
We're sorry to hear about your disappointment. Don't hesitate to reach out to our Customer Service Team at 800-524-8697, Mon.- Fri., 9am - 6pm EST if you experience any quality issues.
5 out of 5 stars
16 October, 2025
originally posted on shop.mattel.com
So many imaginative ideas with this set!
[This review was collected as part of a promotion.] This is the perfect little playset for your Wicked loving kid. My 7 year old daughter absolutely loves that it has both Glinda and Elphaba in it. I love that it folds up nicely for putting it away!! The little details like the cups and Wizamania stage are great!
5 out of 5 stars
15 October, 2025
originally posted on shop.mattel.com
Emerald City Playset
[This review was collected as part of a promotion.] This set is so cute for a Wicked fan! It was very easy to set up and I image would be easy to take down for storage as well. It comes with a Glinda and Elphaba doll which are bendable and they can carry an accessory which I love. There are also some super fun little candies, drinks and tickets that you can play with. My kids are loving playing with this set!
5 out of 5 stars
14 October, 2025
originally posted on shop.mattel.com
Defying Gravity in Our Playroom!
[This review was collected as part of a promotion.] My 8-year-old daughter is obsessed with Wicked, so this Emerald City playset was an instant hit. She loves putting on “Wizomania” shows with Glinda and Elphaba, changing scenes, and making up new adventures. The details are adorable - the little theater, the tiny books, even the emerald gates feel straight out of Oz. It folds up easily and doesn’t take over the whole house, which is a bonus for me. If your kid knows every lyric to “Popular,” this set will be pure magic.
4 out of 5 stars
13 October, 2025
originally posted on shop.mattel.com
Adorable Set!
[This review was collected as part of a promotion.] This set is absolutely adorable. It comes with the playset, two dolls, and numerous small accessories. The dolls bend at the waist, and have movable arms and heads, making it easy to play and create a scene. The playset itself has two sides, doubling the pkay area.
5 out of 5 stars
11 October, 2025
originally posted on shop.mattel.com
Great Wicked Playset!
[This review was collected as part of a promotion.] This is adorable with great immersion into the world of Wicked. Along with the structure, small figurines were included, and little trinkets for the dolls like tickets and concessions. Assembly was oddly challenging but once I figured it out, it’s been a great toy. There were not too many stickers that needed placed and those that were included, were easy to place.
5 out of 5 stars
10 October, 2025
originally posted on shop.mattel.com
Love it
[This review was collected as part of a promotion.] My child loved this product. It was very easy to assemble and all the pieces were easily able to be put together. My child really loved the spinning feature for the wicked witch. It would to have been better to have two more additional characters with this toy.