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Urban Hydration Bright & Balanced Aloe Vera Daily Gel Moisturizer - 2.5 fl oz
$9.99 ($4.00/fluid ounce)
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At a glance
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About this item
Highlights
- Tightens pores and naturally detoxifies skin
- Aloe provides a protective layer to the skin which helps retain moisture
- Aloe Vera Leaf is rich in antioxidants and minerals which helps speed healing of your skin
- Blended with castor oil, cucumber extract, Vitamins A & E
- Free of parabens, sulfates, phthalates, and paraffin
Description
Aloe offers several skin benefits as a result of its natural proteolytic enzymes. Aloe leaves skin smooth and is helpful with oily skin, acne, psoriasis, or eczema. Aloe has natural proteolytic enzymes & moisturizes skin without feeling greasy.
We created Urban Hydration as a new mom and dad who wanted natural, sustainable skincare for our entire family. We created naturally inspired plant-based products and a company that gives back locally, nationally, and internationally. In 2017 we partnered with the nonprofit, WATERisLIFE to give a gallon of water to families in need with every product you purchase.
How to use: Apply pea size drop to fingertips. Using upward strokes, work in to moisturize face and neck. For best results use every morning following face toner and face wash.
We created Urban Hydration as a new mom and dad who wanted natural, sustainable skincare for our entire family. We created naturally inspired plant-based products and a company that gives back locally, nationally, and internationally. In 2017 we partnered with the nonprofit, WATERisLIFE to give a gallon of water to families in need with every product you purchase.
How to use: Apply pea size drop to fingertips. Using upward strokes, work in to moisturize face and neck. For best results use every morning following face toner and face wash.
Scent: Fresh
Health Facts: Contains Aloe
Product Form: Gel
Beauty Purpose: Moisturizing, Soothing, Brightening
Recommended Skin Type: Oily, Dry, Combination
Net weight: 2.5 fl oz (US)
TCIN: 76727027
UPC: 819793019348
Item Number (DPCI): 037-12-9069
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, hamamelis virginiana (witch hazel) extract, propylene glycol, aloe barbadensis leaf extract, biosaccharide gum-1, peg-40 hydrogenated castor oil, phenoxyethanol, carbomer, panthenol, fragrance, caprylyl glycol, cucumber extract, allantoin, tocopheryl acetate, tetrasodium glutamate diacetate, sodium hydroxide, tocopheryl acetate (vitamin e), retinyl palmitate (vitamin a)' '
Shipping details
Estimated ship dimensions: 5 inches length x 3 inches width x 1.5 inches height
Estimated ship weight: 0.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can I use this to shave hairs from my face?
submitted by Hi - 3 years ago
A: This is great for shaving fine hairs, like eyebrows. For facial hair, we recommend using one of our creamier products as a cream.
submitted byUrban Hydration Beauty - 2 years agoBrand expertA: no, absolutely not I just don’t think it is a good idea but thank you for the question because I love to answer them. 
submitted byJimmyJhon - 1 year ago
Q: What skin types is this moisturizer suitable for?
submitted by AI Shopping Assistant - 8 days ago
A: This moisturizer is recommended for oily, combination, and dry skin types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the primary purpose of this moisturizer?
submitted by AI Shopping Assistant - 8 days ago
A: The primary purposes are moisturizing, soothing, and brightening the skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Does the moisturizer contain any harmful chemicals?
submitted by AI Shopping Assistant - 8 days ago
A: No, it is free of parabens, sulfates, phthalates, and paraffin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How does aloe vera benefit the skin?
submitted by AI Shopping Assistant - 8 days ago
A: Aloe vera tightens pores, detoxifies, retains moisture, and speeds healing with its antioxidants and minerals.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How should the moisturizer be applied?
submitted by AI Shopping Assistant - 8 days ago
A: Apply a pea-sized drop to fingertips and use upward strokes to moisturize face and neck.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Can I use this on my scalp?
submitted by Mico - 1 year ago
A: The Urban Hydration Bright & Balanced Aloe Vera Daily Gel Moisturizer is formulated for facial use, but since it contains soothing ingredients like aloe vera and glycerin, it can technically be used on the scalp in small amounts, especially if you're trying to relieve dryness or irritation. We recommend trying a small patch test on your scalp first to see how your skin responds. Keep in mind that because it’s not specifically designed for scalp or hair use, it may not absorb as effectively.
submitted byUrban Hydration - 6 months agoBrand expert
Q: Is this alcohol-free? and regarding "fragrance" in the ingredient list, can you elaborate? I want something fragrance-free and hypoallergenic. Thanks!
submitted by Anonymous - 1 year ago
A: The Urban Hydration Bright & Balanced Aloe Vera Daily Gel Moisturizer is formulated without alcohol. However, please note that it does contain fragrance. We hope this helps! Thank you for reaching out. — The Urban Hydration Team
submitted byUrban Hydration - 6 months agoBrand expert
Q: Do you put the aloe Vera mostrizer first then your own face wash or you put them together?
submitted by Anabel Arevalo - 5 years ago
A: Hi Anabel! You would use the Aloe Vera Gel Moisturizer as a lotion after cleansing your face with the Aloe Vera Face Wash. Ideally the Aloe Vera Gel Moisturizer would always be applied to clean, damp skin for the best results. Thank you! Team Urban Hydration
submitted byUrban Hydration - 5 years ago
Urban Hydration Aloe Skincare Collection
About the collection
Welcome to Urban Hydration Skincare collection: Aloe. For oily, acne prone skin, try the Aloe Vera Skincare Collection. This collection offers every piece you need for your daily cleansing ritual, from wash and toner, to moisturizer and spot cream for stubborn acne or dark spots. The all-natural Aloe Vera extract helps balance your skin’s pH to reduce oil and help unclog pores. All formulas are gentle and effective for everyday use and contain no harsh chemicals!
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Guests are saying
This moisturizer is highly praised for its lightweight gel consistency, making it ideal for oily and sensitive skin. Guests appreciate its ability to hydrate without causing breakouts or greasiness. It also has a cooling effect and is versatile for use after sun exposure or shaving. However, some guests found it not moisturizing enough for dry skin or experienced irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 97 reviews
Moisturizing: 4.42 out of 5
Smoothens Skin: 4.55 out of 5
Soothing: 5 out of 5
Accurate Scent: 4.9 out of 5
Brightening: 4.67 out of 5
89% would recommend
29 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Terrible itching
I used this on my arms before bedtime. Woke up with such bad itching that I had to get up and wash it off. Got refund.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
RUN, don't walk.
I almost wanted to gate keep, but I won’t. This right here. This right here is the best moisturizer I’ve ever used. I have oily skin with some hyperpigmentation. This moisturizer has improved my skin more than I could’ve hoped. It goes on like jelly - less is more. Let it dry. You’ll be glowing within days. Perfect for summer weather, but if you’re oily like me it can be used year round.
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2025
Awesome product
Highly recommend this product!
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2025
Absolute fave
I love this moisturizer & I’ve been using it for years. My skin is oily & oily girls know, a gel moisturizer is always going to eat. Summer or winter, this is my go to moisturizer. It even works as a nice primer for my make up. I make sure to keep this in my arsenal. It never breaks me out, is always comfortable to apply & my skin loves it. If I could give this 100 stars, I would.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Great moisturizer for sensitive skin (mine is dry)
Love this it is thinner and you need very little but it does a nice job. Makes skin soft. I use with their face wash. Smells light and is good for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2024
Best moisturizer for oily skin!
The BEST moisturizer for oily skin! It's a lightweight gel that keeps my skin from drying out but doesn't make the oil worse! It's taken me YEARS to find a product like this, and I love how affordable it is too!
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2023Verified purchase
The BEST
This is the only thing that stops my breakouts! I use it every single night. It’s not super moisturizing, but VERY healing. Please bring it back to all stores and don’t discontinue it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2023Verified purchase
Try Now!
Reduced my oily skin tremendously. Smells great and has my face feeling so refreshed after applying. I have very oily/sensitive/acne prone skin. This has cut the oil seeping through in half. I am the type that cannot use lotion or oil of any kind of my face. It will have me looking like I’m sweating bullets in 15 degree weather and giving me major breakouts. This stuff hasn’t done any of that and I love the smell of this moisturizer. Try it!
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2023
Nice jelly consistency.
This review was collected as part of a promotion. My little sister likes the jelly consistency of this product. She has an oily skin type and didn’t find this irritating to use daily!
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2023
Moisturizing and soothing for my face.
This review was collected as part of a promotion. It feels very light on the skin and is very moisturizing. It’s also very soothing.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2023
Perfect consistency.
This review was collected as part of a promotion. This left my skin hydrated. With aloe, I always thought it would be sticky, but this consistency was perfect!
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2023
Feels cooling and fresh!
This review was collected as part of a promotion. This feels very cooling on the skin, and it adds great hydration. I also used it for shaving my face instead of aloe vera and it worked great! It has a fresh minty smell.
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2023
Applies on nice and cool.
This review was collected as part of a promotion. Formula feels very lightweight! Great moisturizer for warmer weather because of its cooling and gel-like texture. For my combo (oily/dry skin), I do need to apply a serum and hydrating mist with this to give my skin the hydration it needs!
5 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2023
Creates a cooling sensation that feels nice.
This review was collected as part of a promotion. I have dry skin and this moisturizer left my skin feeling a little tacky and took a long time to dry down before I could apply my makeup. However, I can see myself using this on my face after a day in the sun as it did have a nice cooling effect.
5 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2023Verified purchase
Definitely a go to for sensitive skin
I'm on my second bottle. I love this liquid gold! It works great if you have sensitive skin and if you use retinoids. It hydrates your skin without being heavy or feeling "yucky". It doesn't peel like how some of products do (For example if you're layering your skincare, it doesn't start peeling if you layer something on top of it). I use after cleansing and toning my face but before applying my medication. Btw, IT'S UNSCENTED!!
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2023
Amazing moisturizer
This review was collected as part of a promotion. Such a lovely moisturizer with so many benefits! My skin loves this stuff! Helps balance my combination/oily skin really well.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2023
Super cooling!
This review was collected as part of a promotion. Love the texture of this moisturizer! It feels cooling on my face and doesn't leave a greasy after-feel or look. My skin has felt hydrated and smooth, almost healthier looking I'd say. It's also non-irritating and calms my skin!
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2023
Perfect for my oily skin!
This review was collected as part of a promotion. This gel moisturizer has been great for my oily skin type. It gives me the perfect amount of light hydration without making me look oily after just a few hours. I also love the gel formula for that light, easy-to-absorb feel for everyday.
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2023Verified purchase
Totally recommended
I adore this brand. If your skin is super sensitive, this could be a great option for you. My skin personally can get chemical burns from sunscreen depending on the day, and this moisturizer has never given me trouble. Great for summer too, it's very lightweight.
3 out of 5 stars
15 February, 2023
Lightweight but sensitized my skin over time
I really liked this moisturizer gel at first because it was lightweight and made my skin feel smooth. I have acne prone combination skin and this didn't make me feel greasy or breakout while using it in the summer. After using it for a few months it started to make my skin tingle and eventually caused a mild burning sensation around my eyes and upper cheek areas. I made it through about 90% of the bottle before it got too irritating to continue using. I don't usually have sensitive skin so this was surprising. The aloe vera face wash is amazing though! I repurchased the face wash when I went though the first bottle but will not repurchase the gel. Also it was not moisturizing enough for winter.