Using Focus Groups in Research - (Continuum Research Methods) by Lia Litosseliti (Paperback)

About the Book

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

Book Synopsis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

Review Quotes

"Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together. Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose - supporting MPhil and PHD students. Despite this - or perhaps because of it - it is written in clear, accessible English and introduces all the necessary concepts as it goes along." --Amazon.Com Books

About the Author

Lia Litosseliti is a Senior Lecturer in Linguistics at City University, London. Her research interests are in the areas of gender and language, discourse analysis, and research methodologies. She is the author of Using Focus Groups in Research (2003) and Gender and Language: Theory and Practice (2006); and co-editor of Gender Identity and Discourse Analysis (2002) and Gender and Language Research Methodologies (2008).