$113.99 sale price when purchased online
$170.00 list price
Target Online store #3991
About this item
Highlights
- Gently cleanses and calms unruly hair, promoting smoother strands with each use
- Refines texture and tames frizz for a polished, sleek look
- Seals in moisture and enhances natural shine for a healthy, vibrant finish
- Color-safe formula ideal for medium-to-thick, harder-to-manage hair types
- For best results, pair with your favorite Virtue Conditioner to nourish and protect
Description
Smooth Shampoo gently cleanses while taming unruly hair, leaving it soft and manageable. Each wash refines and controls frizz, locking in moisture and enhancing shine for a sleek, polished finish.
Hair Type: Straight
Trial/Mini/Travel Size: Yes
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: 1 fl oz (us)
Package Quantity: 1
TCIN: 1002200561
UPC: 817023020560
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 15 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: ShineHigh
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Related Categories
Guests are saying
Guests highly praise the Virtue Smooth Shampoo and Conditioner for their ability to transform hair, making it softer, shinier, and more manageable. Many appreciate the lightweight formula that effectively tames frizz without weighing hair down. The pleasant scent and long-lasting effects are also frequently mentioned. While some guests experienced mixed results, the overall consensus is that these products are a game changer for various hair types, especially color-treated and curly hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 501 reviews
Works nicely
5 out of 5 stars
Mary G. - 4 days ago
originally posted on VIRTUE
Love this shampoo! Used with the conditioner, my hair feels great! Will not use anything else! And it smells so nice!
Works great
4 out of 5 stars
Sandy G. - 10 days ago
originally posted on VIRTUE
Works almost too well. Since I have natural wave- curl the shampoo/ conditioner combo leaves my hair very soft.
smoothening shampoo but not for all hair types
2 out of 5 stars
Maryam Q. - 14 days ago
originally posted on VIRTUE
This shampoo smells great. Although the shampoo does not smooth all hair types
Healthy soft hair!
5 out of 5 stars
Morgan G. - 16 days ago
originally posted on VIRTUE
I love this! It smells very nice, is very thick and really tames my frizzy hair. My hair is still bouncy and super soft. I bought the full shampoo and conditioner line also but this is best for my frizzy hair. I still put products in it afterwards but I no longer feel like I have to blow dry it to look nice and it is just so much softer too! I can run my fingers through it and it feels incredible!
Oily hair
3 out of 5 stars
Debbie A. - 17 days ago
originally posted on VIRTUE
Love the shampoo but my hair gets oily within 24 hours. I may have try a new shampoo
One of the best on the market
5 out of 5 stars
Jenifer B. - 18 days ago
originally posted on VIRTUE
This might be my favorite conditioner of all time. Softens, but not too much. Still allows for volume with my styling.
Made my hair look really
3 out of 5 stars
Sarah A. - 20 days ago
originally posted on VIRTUE
Made my hair look really flat. I’ve liked this least of all the Virtue conditioners.
Third time purchasing this
5 out of 5 stars
Elena - 24 days ago
originally posted on VIRTUE
This is the best conditioner that I have ever used. I just bought the giant size for the second time. It feels and smells luxurious. I always leave it on longer than needed, as a hair mask. Does not weigh down hair, but smooths it, so that I don't need to flat iron it after blow drying it straight and applying the Healing Oil.
Smooth Conditioner, shampoo & cream
5 out of 5 stars
Arlene R. - 1 month ago
originally posted on VIRTUE
So glad I found these three products. A little goes a long way. They work perfectly and control my unruly grays-leave no residue and smell great!
Creamy and hydrates hair but
4 out of 5 stars
Amanda C. - 2 months ago
originally posted on VIRTUE
Creamy and hydrates hair but can leave hair greasy sometimes so be careful how much you use
Perfect for my fine wavy hair
5 out of 5 stars
Pam G. - 2 months ago
originally posted on VIRTUE
This is my second purchase of Virtue Smooth Shampoo and Conditioner and I love the way it makes my hair feel, so soft and healthy, but not weighed down like other brands. The scent is refreshing and clean and feels good on your scalp as well as your hair! My hair is fine, wavy and gray, and the Smooth Shampoo and Conditioner does not weigh it down. I love all of the Virtue products I have purchased so far!
Works in climate controlled spaces
3 out of 5 stars
Katrina R. - 2 months ago
originally posted on VIRTUE
Love the scent and first hour or so after drying. However as soon as I leave the house and get into non-climate controlled elements- the frizz is there. I do live in a very humid climate in the summer. (L. I. , NY) I also tried the anti-frizz spray in the red bottle but that didn’t help either :(
Not for me
1 out of 5 stars
Jessica O. - 2 months ago
originally posted on VIRTUE
I couldn’t get this shampoo conditioner pair to work for me. It’s hard to get the shampoo to the scalp without using a lot. Then it will lather. It’s hard to rinse out after that. The conditioner does nothing. Just not a match with me.
No Difference
3 out of 5 stars
Lila M. - 2 months ago
originally posted on VIRTUE
After 30 days of use I have not noticed any improvement in my hair than the shampoo and conditioner I was using in the past.
Hair wasn’t as silky as
3 out of 5 stars
Peggy S. - 2 months ago
originally posted on VIRTUE
Hair wasn’t as silky as Recovery conditioner…and not smoother. Love the Recovery shampoo/ conditioner … I regret buying the Smooth shampoo/conditioner
Tamed Hair
5 out of 5 stars
Katelyn1108 - 2 months ago
originally posted on VIRTUE
I received Smooth Conditioner complimentary from Virtue. I have been needing a conditioner that can tame my thick and wavy hair without weighing it down. This conditioner did just that. I let this sit in my hair for about five or so minutes and rinse with cool water. After one wash, my hair was noticeably softer and smooth. After a few more, I could tell that my hair was more vibrant. My hair has great movement, shine and looked healthier than ever. No fly-aways or frizz. I definitely recommend!
Great conditioner
4 out of 5 stars
Jenny O. - 2 months ago
originally posted on VIRTUE
Didn't weigh down hair, used from tips to roots. Does not cause hair to grease.
Great for frizz control
5 out of 5 stars
Elizabeth P. - 2 months ago
originally posted on VIRTUE
I love all of Virtue's products. The Smooth line helps keep my aging hair controlled in Houston's extreme humidity.
Nice conditioner
5 out of 5 stars
Bkit - 2 months ago
originally posted on VIRTUE
I recently received conditioner, and I really like it because it makes my hair super moisturized super healthy looking and also it smells really really good and it makes my hair look super shiny and healthy. I was gifted by these rent.
Great product, hair much smoother
5 out of 5 stars
Cathy D. - 2 months ago
originally posted on VIRTUE
Great product, hair much smoother and more manageable!