Sponsored
Well People Bio Brightener Priming Serum - 1.7 fl oz
$26.00
In Stock
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About this item
Highlights
- The ultimate skincare and makeup hybrid
- Use to prime skin for long-lasting makeup or alone to give skin a dewy glow
- Nourishes, brightens, and soothes skin
- Weightless formula creates a smooth application
- Conditions and preps your face for a silky application while restoring skin’s healthy radiance
- Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Create a smooth canvas for long-lasting makeup with the Well People Bio Brightener Priming Serum. The ultimate skincare and makeup hybrid, the weightless formula conditions and preps your face for a silky application while restoring skin’s healthy radiance. Skin-boosting botanicals like Aloe Vera, Broccoli Seed Oil, and Jojoba Oi work to hydrate, soothe, and even out skin tone, promoting a youthful, glowing complexion.
Why Well People loves it:
• Use to prime skin for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-Powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Use to prime skin for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-Powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Scent: Unscented
Health Facts: Paraben-Free, Phthalate-Free, Vegan, Sulfate-Free, Artificial Fragrance-Free, Non-Toxic
Product Form: Cream
Beauty Purpose: Firming
Recommended Skin Type: Oily, Acne-Prone
Net weight: 1.69 fl oz (US)
SPF: 0
TCIN: 79990873
UPC: 852396006896
Item Number (DPCI): 052-00-3903
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, coco-caprylate, coconut alkanes, glycerin, brassica campestris/aleurites fordi oil copolymer, theobroma cacao (cocoa) seed butter, candelilla/jojoba/ rice bran polyglyceryl-3 esters, glyceryl stearate, cocos nucifera (coconut) oil, brassica oleracea italica (broccoli) seed oil, butyrospermum parkii (shea) butter, synthetic fluorphlogopite, cetearyl alcohol, sodium stearoyl lactylate, titanium dioxide (ci 77891), hydroxyacetophenone, hydroxystearic/linolenic/oleic polyglycerides, mica (ci 77019), avena sativa oat) bran extract, xanthan gum, coco-caprylate/caprate, aloe barbadensis leaf juice*, 1,2-hexandiol, caprylyl glycol, caffeine, cannabis sativa seed oil, sodium phytate, citrus aurantium dulcis (orange) peel extract, citric acid, iron oxide (ci 77491), tin oxide (ci 77861).' '[*organic ingredients]
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF SIGNS OF IRRITATION.Shipping details
Estimated ship dimensions: 6.85 inches length x 2.99 inches width x 1.49 inches height
Estimated ship weight: 0.1543 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product have shimmer?
submitted by C - 8 months ago
A: The product does have subtle shimmer, but it's extremely fine and not noticable once blended into skin. It instead gives a radiant, healthy glow and helps create a smooth, hydrated canvas.
submitted byThe Well People Team - 3 months ago
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Guests are saying
The Well People Bio Brightener Priming Serum is a lightweight and hydrating primer that creates a smooth base for makeup application. Guests appreciate its ability to enhance natural beauty while providing long-lasting wear without creasing or caking. The serum absorbs quickly, is made with clean ingredients, and offers a radiant glow, making it suitable for both makeup and no-makeup days. Its versatility and effectiveness have made it a staple in many beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 514 reviews
easy to apply: 3.67 out of 5
easy to remove: 3.67 out of 5
long lasting: 3.67 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
66% would recommend
3 recommendations
4 out of 5 stars
19 October, 2025
originally posted on influenster.com

Teenage daughter loved it
[This review was collected as part of a promotion.] Gave this to my daughter. She enjoyed it and it didn’t break her out. We both have sensitive skin. I can’t speak for any actual results. She has perfect skin. She enjoyed using it.
5 out of 5 stars
5 September, 2025
originally posted on http://w3llpeople.com/

Wears like skincare
I love this! The main reason I use primers is to make my foundation go on better not to make it last longer, and this made my skin feel so smooth. I prefer this light, skincare like formula as opposed to something super heavy and sticky. I also appreciate that even though this product is super clean it doesn't have an odd smell. I will be repurchasing!
1 out of 5 stars
2 May, 2025
originally posted on influenster.com

Not a fan
[This review was collected as part of a promotion.] Was not a fan of the scent. It almost smelled like cardboard. The packaging was great. Texture was pretty rough on my skin. I have sensitive skin and personally this product wasn’t for me.
5 out of 5 stars
24 January, 2025
originally posted on influenster.com

Best primer I've ever used!
[This review was collected as part of a promotion.] I received Well People Priming Serum for free from Influenster in exchange for my honest review of the product. I struggled finding a primer that worked for me, likely due to my extremely fluctuating combination skin. Other primers either left creases or it ended up cakey but never smooth or flawless...until I tried the Well People Priming Serum. The texture is lightweight and absorbs quickly without leaving any greasy residue. It doesn't take a lot to go a long way either. One small pump usually works fine for me. It is odor free and while it moisturizes it isn't heavy or oily. It creates the perfect base for makeup, smoothing out my skin and helping my foundation stay put all day. Even after a full shift working manual labor in a hardware store, my makeup still looks fresh with no creasing or caking! That staying power is impressive, especially in a physically demanding job. What sets this primer apart is how hydrating, yet not oily, it feels. My skin tends to get dry in certain areas, but this serum keeps it balanced throughout the day. It also layers beautifully with other products, so I never have to worry about it pilling under foundation or sunscreen. Overall, the Well People Priming Serum has become a staple in my routine. If you’re looking for a clean, effective primer that enhances your natural beauty and can handle long, active days, this is a must-try! Pros: • Lightweight & hydrating • Makes makeup long-lasting • No creasing or caking • Clean, high-quality ingredients • Adds a natural glow Cons: • The bottle is small •. It's very hard to find for purchase Would I purchase this item? Absolutely! This is the best primer I've ever used in my life and I wish it was easily available because I would stock up on it! I hope they never discontinue it.
3 out of 5 stars
12 January, 2025
originally posted on influenster.com

OK for some.
[This review was collected as part of a promotion.] The texture is beautiful and goes on smooth. I did not like the smell of the serum it was like a plastic smell I wasn't sure of. If you are a person who does not need to wear makeup this is a good product to a gentle glow to your face. I did use this in the summer when wearing makeup wasn't an option and it give a little more to your sun kissed look... overall I do not have a place for this product in my normal routine but not a bad product.
5 out of 5 stars
28 October, 2024
originally posted on influenster.com

Amazingly hydrating priming serum!
[This review was collected as part of a promotion.] I LOVE this primer serum! It has such a lovely soft texture that blends into your skin quickly. It works very well underneath makeup. I love that this brand uses clean ingredients as well. This serum made my face feel very supple, hydrated and gave me a nice glow. I would highly recommend any products from We'll People. I was gratefully gifted this serum complimentary from Influenster and Well People in exchange for my honest thoughts.
5 out of 5 stars
24 October, 2024
Awesome product
[This review was collected as part of a promotion.] brightens, and soothes skin feels weightless with and without makeup.. with makeup lasted all day I didn't have to touch up. Bravo!
3 out of 5 stars
2 September, 2024
originally posted on influenster.com

Primer
[This review was collected as part of a promotion.] The packaging is simple, clean looking. The scent is horrible. I really dislike it and makes me not want to wear it. Texture and color is great! Coverage was good.
5 out of 5 stars
31 August, 2024
originally posted on influenster.com

Love this primer
[This review was collected as part of a promotion.] Love this primer, my foundation went on flawlessly and lasted more than 8 hours. The package is clean and the scent want too overpowering. Feels a little like benefits porefessional.
2 out of 5 stars
12 August, 2024
originally posted on influenster.com

Radiant but Smelly
[This review was collected as part of a promotion.] I love this brand so I wanted to love this primer, but I cannot get past the scent. It doesn’t smell fresh or clean. It does have some shimmer to it, for those who like radiance. The packaging is nice. It does the job but I don’t love it.
5 out of 5 stars
11 August, 2024
originally posted on influenster.com

Love it!
[This review was collected as part of a promotion.] I love this stuff! Makes my skin feel great and by applying this before my makeup, my makeup looks way better! The only thing I don’t like is the smell but that has not detoured me from using. Would totally buy again
5 out of 5 stars
11 August, 2024
originally posted on influenster.com

Great for your skin
[This review was collected as part of a promotion.] The Bio Brightener Primer Serum makes my makeup go on so smoothly. My makeup stays on longer and looks fresh all day. My skin also looks so much healthier.
4 out of 5 stars
8 August, 2024
originally posted on influenster.com

Love the texture
[This review was collected as part of a promotion.] I love the texture of the serum and I also love the fact that the serum has plant-based ingredients. The serum gives my skin a nice glow. It’s also weightless.
4 out of 5 stars
6 August, 2024
originally posted on influenster.com

Nice Soft Glow
[This review was collected as part of a promotion.] I liked the “dewy glow” effect that this brightening serum gave and I mostly wear it without applying a foundation on top. A little goes a long way, so I feel that the bottle will last me awhile. There wasn’t much a scent, but I’m fine with that.
4 out of 5 stars
6 August, 2024
originally posted on influenster.com

I like it
[This review was collected as part of a promotion.] The packaging was nice and presentable. There was a scent but I couldn’t decipher it but it wasn’t bad. The texture is very light and I didn’t need to use a lot for my face. It’s somewhat shimmery but I don’t have an issue with that.
5 out of 5 stars
28 July, 2024
originally posted on influenster.com

Great primer !
[This review was collected as part of a promotion.] Cute packaging the scent is subtle it has a nice texture with good coverage that’s not sticky or having a weird residue and I didn’t check the ingredients but I’m sure it’s decent or like the other products you may want to check but I have sensitive skin and it didn’t bother me!
5 out of 5 stars
26 July, 2024
originally posted on influenster.com

Love the shine skin after use
[This review was collected as part of a promotion.] I had the chance to try out the Well People Bio Brightener Priming Serum, and I must say I'm impressed. This weightless serum not only brightens my complexion but also creates a smooth canvas for long-lasting makeup application. The skincare-makeup hybrid formula conditions my skin, leaving it with a healthy glow. I love that it's versatile and can be used both as a primer and as a standalone serum to restore my skin's radiance. Definitely a new staple in my beauty routine!
5 out of 5 stars
26 July, 2024
originally posted on influenster.com

Love this primer!
[This review was collected as part of a promotion.] Love this primer! It gives off a nice glow and keeps makeup long lasting throughout the day. The smell is good not strong and texture allows for smooth application. It does not leave your face feeling sticky like other primers do. Adding this as a staple to my everyday makeup.
4 out of 5 stars
24 July, 2024
originally posted on influenster.com

Great option for sensitive skin
[This review was collected as part of a promotion.] Although I don’t love the scent I must highlight that this product is great on my sensitive skin. The texture is very light and works well with either liquid or stick foundation. It helps the skin to look a bit more illuminated and it does helps to prolong the makeup.
4 out of 5 stars
24 July, 2024
originally posted on influenster.com

A Soft Glow
[This review was collected as part of a promotion.] You can never have enough primers! So testing out new ones to add to the rotation is always fun. The Bio Brightener Priming Serum was nice because it felt lightweight and moisturizing without being too heavy. I liked the glow that pearlized finish of the primer added to your skin. I liked to use this primer on light and no make up days opting to use with a foundation stick or no foundation at all.