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Well People Bio Bronzing Priming Serum - 1.7 fl oz
$26.00
In Stock
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About this item
Highlights
- The ultimate skincare and makeup hybrid
- Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
- Nourishes, brightens, and soothes skin
- Weightless formula creates a smooth application
- Conditions and preps your face for a silky application while restoring skin’s healthy radiance
- Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Description
Create a smooth canvas for long-lasting makeup with the Well People Bio Brightener Priming Serum. The ultimate skincare and makeup hybrid, the weightless formula conditions and preps your face for a silky application while restoring skin’s healthy radiance. Skin-boosting botanicals like Aloe Vera, Broccoli Seed Oil, and Jojoba Oi work to hydrate, soothe, and even out skin tone, promoting a youthful, glowing complexion.
Why you'll love it:
• Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Why you'll love it:
• Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
• Nourishes, brightens, and soothes skin
• Weightless formula creates a smooth application
• Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil
Plant-powered Ingredients:
• Aloe Vera: Hydrates, soothes, and calm the delicate skin around the eye
• Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
• Jojoba Oil: Makes skin look and feel hydrated
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Suggested Age: 10 Years and Up
Color Palette: Medium Tones
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: 1.7 fl oz (US)
TCIN: 89286062
UPC: 609332316010
Item Number (DPCI): 052-00-8423
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.36 inches length x 1.18 inches width x 1.34 inches height
Estimated ship weight: 0.154 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The bronzing priming serum is a versatile product that enhances your skin with a natural sun-kissed glow. Guests appreciate its lightweight texture, buildable coverage, and nourishing ingredients like aloe juice and quinoa peptides. It can be used alone or mixed with other products for a radiant finish. While some guests noted a strong scent and varying effectiveness on different skin tones, the overall experience is positive, making it a great addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 664 reviews
4 out of 5 stars
22 November, 2025
originally posted on http://w3llpeople.com/
Would be my HOLY GRAIL IF
Gosh I love this product. It would be absolutely holy-grail-level perfect if it could be formulated without these two ingredients: Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyacrylate Crosspolymer-6! It's really important to me how clean the products I use are AND how they may biodegrade over time. Ideally, all of our products biodegrade. So, please WellPeople, make this without these synthetics that do not biodegrade! You'll have a legendary product if you do!!!
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Love it!
[This review was collected as part of a promotion.] The Well People Bronzing Priming Serum is amazing! It gives my skin a beautiful, natural glow and makes my makeup last all day. Lightweight, smooth, and perfect for that healthy sun-kissed look. Love it!
4 out of 5 stars
22 September, 2025
It's okay
[This review was collected as part of a promotion.] I love that this company is leaping bunny and peta certified. Ii think it's too dark to wear all over my face. I used it a little bit on my cheeks for added color and glow.. can be hard to apply evenly.
5 out of 5 stars
30 July, 2025
originally posted on influenster.com
Love this plant based bronzy glow
[This review was collected as part of a promotion.] As you can see she is extremely used and loved! Not messy because of packaging but because I had a little blush spill. But nonetheless I love the golden tan like sheen it leaves on the skin. It doesn’t clog my pores. Super helpful in the moments where my concealer is too bright and I need to tone it down a bit. The coverage is buildable but it’s not full coverage! No annoying scents either!
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Bronzer work as primer
[This review was collected as part of a promotion.] I don’t use bronzers much but this one makes my skin glow with the sun kissed hue. Also love how it works as a primer for me and plant ingredients are always plus! Smells ok but would like transparent packaging!
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Good bronzer
[This review was collected as part of a promotion.] I received this product from Influenster for my honest review. I absolutely loved this serum! It gives me a beautiful glow and helps me to apply less makeup. It provides a sheer and pretty? Natural summer glow.
2 out of 5 stars
18 June, 2025
originally posted on influenster.com
My mom loves this primer
[This review was collected as part of a promotion.] For me it’s a no, but for my mom it’s a yes. The texture it’s light but the smell it’s so strong and chemical. Nice covering and very practical packaging. My mom love this primer because give to her a nice bronzing effect
3 out of 5 stars
18 June, 2025
originally posted on influenster.com
I like the subtle luminous finish
[This review was collected as part of a promotion.] The finish is beautiful, very bright but subtle, I use it more daily because of the beautiful shine, the price corresponds. the packaging is good. And the quality would say intermediate since it didn't last as long as I expected.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Hydration and tanned glow
[This review was collected as part of a promotion.] I loved this serum that hydrates and adds color before makeup or use it alone just to add color to the face and give it a tanned appearance. It dries quickly, smells soft and doesn't feel greasy. It has aloe vera that hydrates and refreshes the skin, and I'm already thinking about using it on my legs too. At first it seems dark but after spreading it looks beautiful!
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Bronzer Serum
[This review was collected as part of a promotion.] In truth this product surprised me a lot, for its ingredients and for the quality of it, it fulfills to the extreme with its function because it gives you that full tan effect and that you can apply and graduating in your own way, it is very gentle with the skin the product I like that it does not leave you any feeling of heaviness and that you can combine with another product, in terms of the aroma, I feel that it basically does not have since it is a product that you can combine easily or will not have any intense smell that bothers you when applying
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Excellent
[This review was collected as part of a promotion.] Excellent product with an exquisite texture with a superior finish and durability with ingredients that take care of our skin above all. And what about packaging... just excellent
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Good one from Well people
[This review was collected as part of a promotion.] This bronzing priming serum is great! The packaging is good, the scent is nice and the texture is just perfect for the skin. It has great coverage and the finish with make up its just flawless.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
The best bronzer
[This review was collected as part of a promotion.] I really liked this bronzer, it has a light texture and a super shiny finish, its shine lasts a long time and it is compatible with all skin types, what I like most is its ingredients.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Amazing beach vibes🌞
[This review was collected as part of a promotion.] I've been using the Well People Bronzing Serum for a little while now, and I have to say, I'm really impressed. The first thing I noticed is the texture, it's super lightweight and silky, which makes it easy to apply. I usually either blend it directly onto my skin for a natural glow or mix it with my moisturizer or foundation when I want a bit more of a bronzed look. It’s really versatile like that. The color is perfect, not too intense, so it gives a nice, subtle bronze without any of that dreaded orange tint. What I love most is how buildable it is; I can keep it light for everyday wear or layer it up for a more noticeable tan when I’m going out. It leaves my skin looking healthy and radiant, like I just got back from a beach vacation.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Lovely primer
[This review was collected as part of a promotion.] I tried mixing the serum with my foundation and using it as a primer on its own, I prefer just using it as a primer. The mixing was a little blotchy and uneven but the primer alone was really nice. I used it with a foundation that was a little too light for my skin color so the bronzing really helps balance out a foundation I was getting little to no use from. The texture is light and absorbs fast, didn’t feel oily or drying.
3 out of 5 stars
18 June, 2025
originally posted on influenster.com
You Will love it
[This review was collected as part of a promotion.] A lightweight facial serum that hydrates and primes skin for makeup while imparting a subtle, sun-kissed glow. Bronzing primer serum nourishes skin and imparts a healthy-looking glow Works as a face primer to grip makeup for long-lasting wear Weightless formula has a non-greasy feel Enriched with plant-based ingredients like hydrating aloe juice, quinoa-derived peptides and a silicone alternative Buildable formula can be worn multiple ways: alone for an all-over glow, under makeup as a face primer, or mixed with your moisturizer or foundation for a soft, bronzy look Ideal for a wide range of skin tones
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
Healthy glow
[This review was collected as part of a promotion.] I think this is a good product, packaging is simple and chic. The bronze and glow it gives its very subtle but pretty. Consistency is very watery which make it very light but a little hard to spread evenly. The only thing I didn’t like much was the scent, smells a little like plastic. But over all it looks really good on the skin.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
tanning serum
[This review was collected as part of a promotion.] I really like this product, its ingredients are friendly to our skin, it doesn't harm it, it gives us an incredible natural tanned look for those girls who don't sunbathe much. It has a spectacular shine, its texture is light and it promises to leave your skin beautiful.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Love it!
[This review was collected as part of a promotion.] The serum has a lightweight, watery consistency that feels hydrating on the skin, making it comfortable for daily use. It’s particularly appreciated for its clean beauty formulation, being free from dimethicone and instead using a plant-based silicone alternative, which is a big plus for those looking for natural skincare products.
4 out of 5 stars
18 June, 2025
originally posted on influenster.com
The **Well People Bronzing Priming Serum** is a li
[This review was collected as part of a promotion.] **Well People Bronzing Priming Serum: Your Glow-to Beauty Hero!** 🌞 Meet your new glow BFF — the **Well People Bronzing Priming Serum**! Lightweight and non-greasy, it gives you a sun-kissed glow without the sun damage. Wear it solo, under makeup, or mix it with moisturizer for a radiant look. Packed with hydrating aloe juice, quinoa peptides, and a plant-based silicone alternative, it’s a clean beauty win: vegan, cruelty-free, and free from nasties like parabens and sulfates. 🌿 Perfect for all skin tones, this multi-tasker grips makeup and lets your inner glow shine. So, why not add a little bronze to your day and let your skin play? ✨