$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- A compact, weightless, pressed powder foundation
- Light-to-medium coverage with a semi-matte finish
- Helps absorb oils and control shine
- Ultra-fine pigments smooth and perfect your complexion
- Infused with plant-powered ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Achieve that flawless skin “no-makeup” look with Well People’s Bio Powder Foundation. This pressed powder vegan foundation combines the hydrating benefits of organic squalane in skin care with the staying power of a liquid foundation to effectively control shine and smooth your complexion. The plant-based formula is lightweight and formulated with ultra-fine pigments, allowing you to customize your coverage into a natural, semi-matte finish.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Non-Toxic, Sulfate-Free, Propylparaben-Free, Formaldehyde Donor-Free, Phthalate-Free, Formaldehyde-Free, Vegan, Butylparaben-Free, Sodium Lauryl Sulfate-Free, Propylene Glycol-Free, Petroleum-Free, Talcum-Free, Aluminum-Free, Mineral Oil-Free, Paraben-Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Color Correction, Skin Tone Improvement
Industry or Government Certifications: USDA certified organic
Net weight: .31 Ounces
Features: Blendable, Lightweight, Long Lasting
TCIN: 83345984
UPC: 609332310315
Item Number (DPCI): 052-00-3497
Origin: Imported
Ingredients:
mica, zea mays starch/zea mays (corn) starch*, squalane, pentylene glycol, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, glyceryl stearate, sodium lactate, sodium pca, magnolol, honokiol, niacinamide, fructose, inositol, lactic acid, glycine, urea, sodium benzoate, water [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Shipping details
Estimated ship dimensions: 3.03 inches length x 2.99 inches width x 0.94 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Seems like lots of people want a natural look, I’m looking for more of a clean product with full medium to full coverage. Would this provide full coverage if used with foundation stick?
submitted by Ang - 2 months ago
A: You can certainly use the Bio Powder Foundation to increase coverage! To achieve a med-full coverage look, we suggest layering the powder over the Supernatural Complexion Stick Foundation + Concealer.
submitted byThe Well People Team - 1 month ago
Q: Is this webpage down? It was showing all 20 options a few hours ago and now it only shows three colors options.
submitted by Confused - 7 months ago
A: We are sorry for any confusion. Please visit our website at www.wellpeople.com for a full assortment of our Bio Powder Foundation shades at this time.
submitted byThe Well People Team - 1 month ago
Q: How many ounces are in this product? I don't see this listed.
submitted by MR - 5 years ago
A: Hi Brave Beauty! The Bio Base Baked Foundation contains 0.26oz. We hope this helps!
submitted byW3LL PEOPLE - 5 years ago
Q: I wear Estée Lauder Double wear in shade 2C1 and It cosmetics CC cream in medium What shade of W3LL would you recommend?
submitted by Renee - 6 years ago
A: We are happy to help! Unfortunately comparing to other brands by swatch photos is not always the most accurate match. The great news is we offer personalized color matching over email! If you email us a photo at info@w3llpeople.com, preferably with no makeup on and in natural light, we can help suggest shades and products.
submitted byW3LL PEOPLE - 5 years ago
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Guests are saying
This powder foundation is praised for its natural look, light feel, and clean ingredients. Guests appreciate its ability to provide a no-makeup look while being breathable and non-comedogenic. However, some guests have noted issues with coverage, shine, and changes in formulation. It is ideal for those seeking a natural, light coverage foundation with clean ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 116 reviews
easy to apply: 4.62 out of 5
easy to remove: 4.62 out of 5
long lasting: 4.46 out of 5
quality: 4.54 out of 5
value: 4.23 out of 5
85% would recommend
14 recommendations
Good but room for improvement
4 out of 5 stars
honeybunny - 4 months ago
originally posted on http://w3llpeople.com/
The foundation is clean which is great. But it creates a shimmer all over the face which looks aging and it makes the face look greasy-ish; a full matte finish (instead of semi-matte finish) would be a game-changer on this pressed powder foundation. Shimmer/highlighting should be kept to certain areas of the face, like above the brows, along the nose and top of the cheek bones; in a separate highlighting product. The shimmer all over the face is kinda yuck. I may keep because I can't find a clean full matte pressed powder foundation.
My new go-to foundation!!
5 out of 5 stars
Taylor - 5 months ago
originally posted on http://w3llpeople.com/
I am obsessed with this Bio Powder Foundation. My skin is glowing and hydrated. I had the website help me find my shade, and they were spot on. Love that the ingredients are natural!! My face looking amazing! I'll never use a different foundation again. I actually only wear this with a little blush & I'm good to go!
Not the same
1 out of 5 stars
Candace - 8 months ago
originally posted on http://w3llpeople.com/
I was a fan of this powder foundation. It's a shame this company changed the ingredients in this product. It used to have cleaner ingredients without preservatives. Why change a good product and add ingredients that are not as clean as the older version of this product? I cannot bring myself to buy this ever again as it is too expensive and poor quality ingredients.
Makes my skin look incredible!
5 out of 5 stars
Caiti - 9 months ago
originally posted on http://w3llpeople.com/
Best powder foundation EVER. My skin feels great, looks soft and natural and even. I love how I can build the product up more if needed and how it doesn't look cakey.
Powder foundation
5 out of 5 stars
Thumbs up graphic, would recommend
KM - 11 months ago, Verified purchaser
- Skin concern: Dark circles, Aging
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Green
- Skin type: Normal
Love the clean ingredients. Long lasting & doesn’t settle into fine lines
Best I've tried
5 out of 5 stars
Barbara - 1 year ago
originally posted on http://w3llpeople.com/
This is the best powdered makeup I've tried. The coverage is even and it doesn't feel cakey on my over-50 skin. I'm so glad I found Well People!
Perfect
5 out of 5 stars
Montie Marie - 1 year ago
originally posted on http://w3llpeople.com/
I love powder foundation and this is probably my favorite. It's doesn't look cakey on my face and it gives me just enough coverage to hide my blemishes and rosacea cheeks. My eyes water a lot throughout the day. I can easily wipe my eyes and still keep this foundation looking amazing. This blends in really well and looks natural. I got the 4N. I love that this brand is a clean brand.
Using For Years
5 out of 5 stars
dumplieng - 1 year ago
originally posted on http://w3llpeople.com/
I have used this powder foundation for several years! I love that it gives me the no-makeup makeup look and that it feels light on my face. It's also great that it does not clog my pores.
BEST BEST BEST EVER POWDER FOUNDATION
5 out of 5 stars
CecilMariecil - 1 year ago
originally posted on http://w3llpeople.com/
This is, hand's down, the very best, finest powder foundation I have ever used. There is absolutely no equal to this winner - no way, no how. This truly magical powder formulation somehow manages to deliver what no other powder out there does or can: fantastic natural-looking coverage which is healthy for the skin and allows it to breathe, never ever feels heavy and is so natural looking it can be used strategically on only certain portions of the face or full-face application. If you are not a full-face make up person - no worries here - as this trusty powder friend can be spot-applied (I always use fresh organic cotton balls for my applications) and depending on your chosen powder "color" will blend into your own skin color and match up beautifully. Since I discovered this treasure a few years ago it has remained the ONLY face foundation product I use. I never want to use anything else because… this product is simply THAT dependable and reliable. Well People — take due note here: please never stop producing this inimitable face powder foundation and please do not ever even think of changing its formulation. Five stars are not enough for this knocks-it-out-of- the-ballpark WINNER.
Doesn't seem to do anything
3 out of 5 stars
Atlcdn - 2 years ago
originally posted on http://w3llpeople.com/
Sadly, this foundation isn't noticeable on my face...even layering. Hard to know with buying online...😕
Glad I tried this
5 out of 5 stars
Kathy - 2 years ago
originally posted on http://w3llpeople.com/
I love the glow this foundation gives my skin. I use the bio brighteners, the bronzer and also a touch of the blush powder. My go to routine and it's very minimal but yet gives a stunning look. Everyone compliments me on my skin. I put everything on with the fluffy brush, which I need to order another brush, but they have been out of stock for a while. I wish they would bring it back. It's the perfect brush too.
Disappointed
1 out of 5 stars
Nikki - 2 years ago
originally posted on http://w3llpeople.com/
I really wanted to like this product. I was so excited to find a company that offered products that aren't made with harmful chemicals, but unfortunately this powder is a huge disappointment. First of all, it doesn't have any coverage at all. It's way too shiny and has a weird pink color to it. It made my skin look awful! I wish I would have read the no return policy before buying. Very disappointed.
Not for oily skin
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 3 years ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
My skin is part oily and I prefer powders because they often dry matte. This is not matte at all. I don’t usually break out with powder but I got a lot of pimples with this powder that I had to stop using it. It is not a breathable formula.
New Formula Ruined my Favorite Powder Foundation
1 out of 5 stars
LB - 3 years ago
originally posted on http://w3llpeople.com/
Wow. I've been using makeup for 25 years and seen a lot of industry hits and misses, but never have I seen a great product RUINED by a new formulation like this baked foundation. WHY would anyone think it was a good idea to add bits of sparkly mica to a previously matte foundation product? Who do you think is buying this? Not all your clientele is under 30, or even 40. Sparkly foundation highlights skin imperfections. This should have been offered as a different product since it is clearly for an entirely different audience and set of skin concerns- ones that are clearly at odds with the needs of your established, previously happy customers. Very disappointing.
When available again ?
5 out of 5 stars
Thumbs up graphic, would recommend
Enyaj - 3 years ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Great powder foundation- when will the lighter colors be available again ? So sad you can’t get them in store now
Awesome foundation!
5 out of 5 stars
Bobbi - 3 years ago
originally posted on http://w3llpeople.com/
I originally purchased because of the clean ingredients and my expectations weren't high as I've had pretty bad luck with clean formulas during my search, but this foundation is probably one of the best I've tried in general. It matches perfectly, which is something I can NEVER seem to find. This is probably the first I've used that doesn't show any foundation lines even if some gets worn off. It feels super light and stays all day even on my oily skin. I use it with the priming serum and finish off with the loose setting powder. It evens out my skin way more than I expected, super pleased with the natural looking coverage as I get cakey easily. I've also noticed the transfer is minimal unless rubbed, so it's pretty sunglasses and glasses friendly! Love it!
BEST EVER - HANDS-DOWN A++ WINNER
5 out of 5 stars
CecilMariecil - 3 years ago
originally posted on http://w3llpeople.com/
How Fido I love thee dear BioPowder Foundation? The ways I love thee are innumerable. You never ever clog my pores. You are light as a feather yet somehow manage to camouflage and effectively cover to a truly transformative state. No mask-like look upon application or thereafter. I use dry fresh organic cotton balls for my preferred freshest application (sometimes full face but mostly just spot applications where I see ruddiness - the match up to my skin is perfect!). You wear beautifully all day long. Clean up/wash off is a breeze - cones right off (no residue whatsoever) with my first cleanse (of my typical strict nightly double-cleanse routine). Because of you dear WellPeople BioPowder Foundation I shall never look again for perfection in the form of a foundation face powder. Thank you from the bottom of my heart (and my perfectly powdered face)! 💖💖
It's ok
3 out of 5 stars
MDG - 3 years ago
originally posted on http://w3llpeople.com/
I like that it has clean ingredients. I do not love it, there is nothing special about it. It's ok, the color match seemed fine. However, it does not help with color correction, oil control or setting makeup.
Really sad the formula changed!
2 out of 5 stars
Carol - 3 years ago
originally posted on http://w3llpeople.com/
I've been using this product for over a year and thought I had found my holy grail foundation! I typically used it over my concealer for a natural everyday makeup look. When I came back to reorder I saw new branding, reviews that the formula had changed, and of course my fears were realized. Similar to other reviews, I used to loved this powder because it gave a matte, but not too powdery, light-medium coverage look. It would keep my face looking flawless and matte the entire day! Now, it leaves a weird shimmer on my face that looks like I applied too much highlighter in weird areas - especially if I develop a little oil throughout the day. Super bummed to have to find another product that was as great as the old formula.
Great clean product
5 out of 5 stars
Thumbs up graphic, would recommend
Melanie - 3 years ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Uneven skin tone, Acne
- Skin type: Normal
Color matching is perfect.