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$27When purchased online
About this item
At a glance
Clean
Plant Based
Highlights
- A compact, weightless, pressed powder foundation
- Light-to-medium coverage with a semi-matte finish
- Helps absorb oils and control shine
- Ultra-fine pigments smooth and perfect your complexion
- Infused with plant-powered ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Specifications
Suggested Age: 10 Years and Up
Health Facts: Formaldehyde-Free, Sulfate-Free, Propylparaben-Free, Phthalate-Free, Mineral Oil-Free, Vegan, Non-Toxic, Propylene Glycol-Free, Petroleum-Free, Sodium Lauryl Sulfate-Free, Butylparaben-Free, Talcum-Free, Aluminum-Free, Paraben-Free, Formaldehyde Donor-Free
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Color Correction, Skin Tone Improvement, Concealing
Industry or Government Certifications: USDA certified organic
Net weight: .31 Ounces
Features: Long Lasting, Lightweight, Blendable
TCIN: 76157903
UPC: 854836006435
Item Number (DPCI): 052-00-2836
Origin: Imported
Description
Achieve that flawless skin “no-makeup” look with Well People’s Bio Powder Foundation. This pressed powder vegan foundation combines the hydrating benefits of organic squalane in skin care with the staying power of a liquid foundation to effectively control shine and smooth your complexion. The plant-based formula is lightweight and formulated with ultra-fine pigments, allowing you to customize your coverage into a natural, semi-matte finish.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mica, zea mays starch/zea mays (corn) starch*, squalane, pentylene glycol, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, glyceryl stearate, sodium lactate, sodium pca, magnolol, honokiol, niacinamide, fructose, inositol, lactic acid, glycine, urea, sodium benzoate, water [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Shipping details
Estimated ship dimensions: 3 inches length x 0.75 inches width x 3 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
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4.4 out of 5 stars with 119 reviews
83% would recommend
12 recommendations
value: 4.18 out of 5
easy to apply: 4.55 out of 5
quality: 4.45 out of 5
easy to remove: 4.55 out of 5
long lasting: 4.36 out of 5
Personal info
Skin type:
Combination
Skin tone:
Medium
Not for oily skin
1 out of 5 stars
Would not recommend
Nancy - 3 months ago, Verified purchaser
My skin is part oily and I prefer powders because they often dry matte. This is not matte at all. I don’t usually break out with powder but I got a lot of pimples with this powder that I had to stop using it. It is not a breathable formula.
New Formula Ruined my Favorite Powder Foundation
1 out of 5 stars
LB - 7 months ago
originally posted on http://w3llpeople.com/
Wow. I've been using makeup for 25 years and seen a lot of industry hits and misses, but never have I seen a great product RUINED by a new formulation like this baked foundation. WHY would anyone think it was a good idea to add bits of sparkly mica to a previously matte foundation product? Who do you think is buying this? Not all your clientele is under 30, or even 40. Sparkly foundation highlights skin imperfections. This should have been offered as a different product since it is clearly for an entirely different audience and set of skin concerns- ones that are clearly at odds with the needs of your established, previously happy customers. Very disappointing.
Personal info
Skin type:
Normal
Skin tone:
Light
When available again ?
5 out of 5 stars
Would recommend
Enyaj - 7 months ago, Verified purchaser
Great powder foundation- when will the lighter colors be available again ? So sad you can’t get them in store now
Awesome foundation!
5 out of 5 stars
Bobbi - 8 months ago
originally posted on http://w3llpeople.com/
I originally purchased because of the clean ingredients and my expectations weren't high as I've had pretty bad luck with clean formulas during my search, but this foundation is probably one of the best I've tried in general. It matches perfectly, which is something I can NEVER seem to find. This is probably the first I've used that doesn't show any foundation lines even if some gets worn off. It feels super light and stays all day even on my oily skin. I use it with the priming serum and finish off with the loose setting powder. It evens out my skin way more than I expected, super pleased with the natural looking coverage as I get cakey easily. I've also noticed the transfer is minimal unless rubbed, so it's pretty sunglasses and glasses friendly! Love it!
BEST EVER - HANDS-DOWN A++ WINNER
5 out of 5 stars
CecilMariecil - 10 months ago
originally posted on http://w3llpeople.com/
How Fido I love thee dear BioPowder Foundation? The ways I love thee are innumerable. You never ever clog my pores. You are light as a feather yet somehow manage to camouflage and effectively cover to a truly transformative state. No mask-like look upon application or thereafter. I use dry fresh organic cotton balls for my preferred freshest application (sometimes full face but mostly just spot applications where I see ruddiness - the match up to my skin is perfect!). You wear beautifully all day long. Clean up/wash off is a breeze - cones right off (no residue whatsoever) with my first cleanse (of my typical strict nightly double-cleanse routine). Because of you dear WellPeople BioPowder Foundation I shall never look again for perfection in the form of a foundation face powder. Thank you from the bottom of my heart (and my perfectly powdered face)! 💖💖
It's ok
3 out of 5 stars
MDG - 1 year ago
originally posted on http://w3llpeople.com/
I like that it has clean ingredients. I do not love it, there is nothing special about it. It's ok, the color match seemed fine. However, it does not help with color correction, oil control or setting makeup.
Really sad the formula changed!
2 out of 5 stars
Carol - 1 year ago
originally posted on http://w3llpeople.com/
I've been using this product for over a year and thought I had found my holy grail foundation! I typically used it over my concealer for a natural everyday makeup look. When I came back to reorder I saw new branding, reviews that the formula had changed, and of course my fears were realized. Similar to other reviews, I used to loved this powder because it gave a matte, but not too powdery, light-medium coverage look. It would keep my face looking flawless and matte the entire day! Now, it leaves a weird shimmer on my face that looks like I applied too much highlighter in weird areas - especially if I develop a little oil throughout the day. Super bummed to have to find another product that was as great as the old formula.
Personal info
Skin tone:
Medium
Hair color:
Brunette
Eye color:
Blue
Skin concern:
Uneven skin tone,
Acne
Skin type:
Normal
Great clean product
5 out of 5 stars
Would recommend
Melanie - 1 year ago, Verified purchaser
Color matching is perfect.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Sensitivity
Hair color:
Auburn
Eye color:
Grey
Fair Skin
5 out of 5 stars
Would recommend
blerg - 1 year ago, Verified purchaser
I'm a 39yo fair-skinned redhead. Been using this around 1.5 years. I apply it to clean, moisturized skin (no primers, etc) and find it very subtle, natural, buildable (although I keep it light). Lately it's been available through Target.
Would pass
3 out of 5 stars
Pri - 1 year ago
originally posted on http://w3llpeople.com/
*received this product complimentary to test* I would not purchase this product for myself, also small detail i just noticed while trying to publish a review is that the shade number is nowhere to be found on the container, so wouldn't know which one to reorder, as for the product it is very dry and hard to apply, didn't really last me even a couple hours when applied
NOT the same product as I bought in March 2021.
1 out of 5 stars
Molly - 1 year ago
originally posted on http://w3llpeople.com/
I recently reordered, I did not notice the name change until now going back, the packaging and actual foundation are no longer the same. The original was matte and didn't crease terribly. This new one has a shimmer, so much that it looks like you put highlighter all over your face. It creases under the eyes and builds up in weird places like the dimple of my chin. I would not recommend. Going back to my more expensive brand. I know they were bought by elf. Is that why everything is different?? I hope my acne doesn't breakout using it, seeing the ingredients have obviously changed. Not happy.
I really love this stuff
5 out of 5 stars
Barb - 1 year ago
originally posted on http://w3llpeople.com/
It goes on so very smooth and has buildable coverage. This has replaced my previous powder foundation and am such a fan.
Such a disappointment!
1 out of 5 stars
KT - 2 years ago
originally posted on http://w3llpeople.com/
I was so disappointed with this product. Even using a wet makeup sponge did not give any coverage. Using with the suggested brush was absolutely useless. Wish this had worked as it was expensive!
Personal info
Skin concern:
Pores,
Acne,
Dark circles,
Sensitivity,
Aging
Eye color:
Brown
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
Fine powder with great coverage
5 out of 5 stars
Would recommend
Lizc - 2 years ago, Verified purchaser
Love how this looks on my skin, even use it to set my under eye area and it doesn’t look cakey.
Personal info
Skin concern:
Sensitivity,
Aging,
Uneven skin tone
Hair color:
Brunette
Skin type:
Normal,
Dry
Eye color:
Grey
Skin tone:
Medium
Easy foundation
5 out of 5 stars
Would recommend
Mom of one - 2 years ago, Verified purchaser
This powder foundation takes no time to apply and gives light coverage. Not drying like some powders.
bronzer
5 out of 5 stars
Kris - 2 years ago
originally posted on http://w3llpeople.com/
This color is almost the same as my NARS bronzer. This goes on light and covers beautifully. I really like the size of this compact.
amazing bronzer
5 out of 5 stars
Mari - 2 years ago
originally posted on http://w3llpeople.com/
This bronzer is just amazing!!! I love the natural looks and makeup and with this powder, I definitely get a natural look.
Great natural glow
5 out of 5 stars
mich - 2 years ago
originally posted on http://w3llpeople.com/
This is the perfect shade and buildable if need. Gave me a nice natural sun kissed glow and felt very soft and smooth on my skin. It does have some sparkles in it but for me it was just the right amount. It's not like overly glittery like some powders I've tried. Looks beautiful and natural. I received this product complimentary for testing purposes.
Love it
5 out of 5 stars
Millen - 2 years ago
originally posted on http://w3llpeople.com/
This is my favorite translucent power. I love the natural effects on my skin
Personal info
Eye color:
Blue
Hair color:
Blonde
Skin tone:
Light
Skin type:
Dry
Great
5 out of 5 stars
Would recommend
Allison - 2 years ago, Verified purchaser
Coverage is incredible!