Sponsored
Well People Superpowder Brightening Powder - Petal - 0.31oz
$23.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Sets skin and makeup with a translucent finish
- Blurs imperfections and minimizes appearance of pores
- Helps absorb oils and control shine
- Brightening powder leaves skin with a semi-matte, luminous glow
- Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Description
Make dreamy, luminous skin your reality with Well People’s Superpowder Brightening Powder. This baked setting powder invisibly blends to set your makeup, leaving your skin with a barely-there finish and a healthy glow. Infused with plant-based ingredients like squalane, this brightening powder also works to nourish skin, blur imperfections, control shine, and impart your skin with a subtly luminous sheen.
Why you'll love it:
• Sets skin and makeup with a translucent finish
• Blurs imperfections and minimizes appearance of pores
• Helps absorb oils and control shine
• Leaves skin with a semi-matte, luminous glow
• Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Helps skin look luminous and smooth
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Why you'll love it:
• Sets skin and makeup with a translucent finish
• Blurs imperfections and minimizes appearance of pores
• Helps absorb oils and control shine
• Leaves skin with a semi-matte, luminous glow
• Includes plant-based ingredients like Olive Derived Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Helps skin look luminous and smooth
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 100+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Palette: Translucent
Product Form: Powder
Cosmetic Coverage: Light
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Industry or Government Certifications: USDA certified organic
Net weight: .31 Ounces
TCIN: 87115263
UPC: 609332313002
Item Number (DPCI): 052-00-5298
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mica, zea mays (corn) starch/zea mays starch*, squalane, pentylene glycol, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, water, glyceryl stearate, sodium pca, sodium lactate, magnolol, honokiol, urea, niacinamide, lactic acid, inositol, glycine, fructose, sodium benzoate [+/-1: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)' '[*organic ingredients]
Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the key plant-based ingredients in the powder?
submitted by AI Shopping Assistant - 2 months ago
A: The powder includes Olive Derived Squalane, Organic Corn Starch, and Mica.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is the powder certified by any organizations?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is USDA certified organic, PETA Cruelty Free, and Leaping Bunny certified.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the main purpose of this powder?
submitted by AI Shopping Assistant - 2 months ago
A: The main purpose is to brighten the skin, blur imperfections, and control shine.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What skin tones is the powder suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: The powder is suitable for all skin tones, providing a translucent finish.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the powder contain any talc?
submitted by AI Shopping Assistant - 2 months ago
A: No, the powder is talc-free and includes plant-based ingredients.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does this go in before or after nakeup
submitted by Butterfly - 1 year ago
A: Hi Butterfly! We would recommend applying the Superpowder Brightening Powder afterwards to help set the makeup with a semi-matte, luminous glow.
submitted byThe Well People Team - 1 year ago
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Guests are saying
This brightening powder has garnered positive feedback for its lightweight texture and ability to provide a subtle glow without looking cakey. Guests appreciate its versatility, using it as a highlighter or setting powder, and many have noted its effectiveness in brightening under-eye areas. The clean ingredients and cruelty-free formulation are also highlighted as significant benefits. While some guests experienced issues with flashback or longevity, the overall sentiment remains favorable, making it a worthwhile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 982 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
17 August, 2025
originally posted on http://w3llpeople.com/
Oily skin
I have very oily skin and this powder kept my skin from getting oily. Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
- Hair color: Black
- Skin tone: Light
- Skin concern: Uneven skin tone, Pores, Aging, Sun damage
- Eye color: Brown
- Skin type: Combination
The best
Love this powder! Better than most of my high end powders and it’s clean. Def will purchase again! Please do not discontinue it ever!
1 out of 5 stars
9 June, 2025
originally posted on http://w3llpeople.com/
Does not come off the compact
Unusable because it's so hard packed that it doesn't release from the compact.
5 out of 5 stars
13 December, 2023
originally posted on http://w3llpeople.com/
My favorite highlighting powder
I love the champagne color. I use it to highlight my cheekbones, it is the best highlighter I have ever used. Apply it with a big fluffy brush and it makes your skin glow. This is my second purchase, you know it's good when you restock and don't move on to a different product!
5 out of 5 stars
14 October, 2023
originally posted on http://w3llpeople.com/
Pleasantly surprised
I bought this product as a highlighter, but it isn't that. It is a brightening powder. It sets my make up and give a subtle glow to the skin. I use it down the center of my face; forehead, nose, cupids bow, chin, and then on the very top of my cheekbones. Very subtle glow. I am over 50, so I am careful with shimmer, but this is light and subtle.
5 out of 5 stars
3 August, 2023
originally posted on http://w3llpeople.com/
Best brightening powder for dry skin.
I use this in combination with the loose powder and I would say this has a brighter effect than the loose version. You can also be more deliberate with this baked formula. I have super dry skin and this makes me look like I'm hydrated and "lit-from-within". I use this to set my under eyes and add brightness without shine or sparkle, giving a very natural no-makeup look. Highly recommend!
5 out of 5 stars
28 September, 2022
originally posted on http://w3llpeople.com/
Great for zoom calls all day
I love this product. I put it on as my last step or before setting spray. it really gives me a brightened appearance and complexion especially for all the zoom calls I do. Thank you for helping me not look tired!
5 out of 5 stars
1 March, 2022
originally posted on http://w3llpeople.com/
Nice for setting concealer
I received this as a free sample. I like how this help illuminate and set my concealer. It does a wonderful job brightening my under eyes and will come in very handy during the summer!
5 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
Flawless Makeup
This powder works great as a setting powder! It made my makeup look flawless, I have received multiple compliments about how flawless my face looks, I've been told I look like a doll. I definitely recommend this product, thank you to Influenster for sending me this complimentary product!
4 out of 5 stars
31 December, 2021
originally posted on http://w3llpeople.com/
Good setting powder
Color is very light. More for fair to light complexions. I use it all over my face or set my concealer. It works pretty well. I like how the brightening is subtle.
2 out of 5 stars
28 December, 2021
originally posted on http://w3llpeople.com/
Okay
Was hard for it to get on my brush. I use my finger to put some on my eyelids and use it under my eyeshadow to set my concealer. Does the job.
5 out of 5 stars
19 December, 2021
originally posted on http://w3llpeople.com/
Works great!
I received this product as a free sample. I use this as a setting powder. I truly wasn't expecting much and I was pleasantly surprised. It set my makeup well and gave my complexion a lovely bright glow. It's quickly become my favorite setting powder.
3 out of 5 stars
12 December, 2021
originally posted on http://w3llpeople.com/
Not medium to dark skin friendly
I attempted to use this product all over my face and it had flashback. I wear shade 300 in the Fenty Beauty hydrating foundation, so I'm not used to flashback and white casts. Sometimes I'll use this product if I need a quick undereye brightening powder, but I'm not a fan. I received this product complementary of Influenster & W3ll People.
5 out of 5 stars
6 December, 2021
originally posted on http://w3llpeople.com/
Great product
I really like this powder to use as an under eye brightener and highlighter! Very flattering light shimmer and natural looking
5 out of 5 stars
3 December, 2021
originally posted on http://w3llpeople.com/
Perfect for subtle highlight
I adore this powder for brightening up my under eye area after using concealer. It doesn't settle into my fine lines and it gives just enough shimmer to not look flat, it looks like real skin. It brings my cheekbones out enough to get away with a no makeup makeup look. I received this product as a sample in exchange for an unbiased review.
4 out of 5 stars
2 December, 2021
originally posted on http://w3llpeople.com/
Okay brightener, great no makeup highlighter
I received this brightener complimentary from Influenster in the Clean and Chic voxbox. I'm not a fan of sparkly under eyes, so I chose to use this as a highlighter. As far as using it as a highlighter, it's great for a no makeup glow as it doesn't have high shine. It picks up well with a brush, and has a smooth formula. Unfortunately, the compact I received was broken, but the product itself was still intact. I can't say that I would repurchase this as I prefer other ways of brightening under my eyes, but for what I use it for, I think it will last a long time.
4 out of 5 stars
2 December, 2021
originally posted on http://w3llpeople.com/
Def a recommendation
I love this brightener powder. It's light and airy yet provides beauty. Would recommend this for any skin types
4 out of 5 stars
1 December, 2021
originally posted on http://w3llpeople.com/
Brightens
I like this powder. It brightens the face but very subtle and not too shimmery. It does absorb oilyness and shine and makes the face look smooth. I didn't see any flash back after taking photos with it. I give a 4 star because the shine came back after a while. Could be more long lasting.
5 out of 5 stars
1 December, 2021
originally posted on http://w3llpeople.com/
So great!
I really liked this! Very pretty without being too much. Also like the layering aspect of how much I want and being able to choice coverage
4 out of 5 stars
1 December, 2021
originally posted on http://w3llpeople.com/
Love it
I like to use this under my eyes as it brightens up my whole face! :) I also like the clean ingredients and lack of talc which is awesome I received this product complementary from influenster for testing!