$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- A compact, weightless, pressed powder foundation
- Light-to-medium coverage with a semi-matte finish
- Helps absorb oils and control shine
- Ultra-fine pigments smooth and perfect your complexion
- Infused with plant-powered ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Achieve that flawless skin “no-makeup” look with Well People’s Bio Powder Foundation. This pressed powder vegan foundation combines the hydrating benefits of organic squalane in skin care with the staying power of a liquid foundation to effectively control shine and smooth your complexion. The plant-based formula is lightweight and formulated with ultra-fine pigments, allowing you to customize your coverage into a natural, semi-matte finish.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Light-to-medium coverage with a semi-matte finish
• Helps absorb oils and control shine
• Ultra-fine pigments smooth and perfect your complexion
• Infused with plant-powered ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Organic Corn Starch: Controls excess oil and makeup creasing
• Mica: Provides skin with a natural shimmery finish
Shades:
• 1C - Fair with pink undertone
• 2W - fair with golden undertone
• 3W - Light with golden undertone
• 4N - Light medium with neutral undertone
• 5C - Medium with cool undertone
• 5.5W - Medium with very golden undertone
• 6N - Medium tan with neutral undertone
• 7W - Tan with olive undertone
• 8W - Tan with golden undertone
• 9W - Rich tan with warm peach undertones
• 10N - Dark with neutral undertones
• 11C - Deep with neutral cool undertones
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Non-Toxic, Sulfate-Free, Propylparaben-Free, Formaldehyde Donor-Free, Phthalate-Free, Formaldehyde-Free, Vegan, Butylparaben-Free, Sodium Lauryl Sulfate-Free, Propylene Glycol-Free, Petroleum-Free, Talcum-Free, Aluminum-Free, Mineral Oil-Free, Paraben-Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Concealing, Color Correction, Skin Tone Improvement
Industry or Government Certifications: USDA certified organic
Net weight: .31 Ounces
Features: Blendable, Lightweight, Long Lasting
TCIN: 83345984
UPC: 609332310315
Item Number (DPCI): 052-00-3497
Origin: Imported
Ingredients:
mica, zea mays starch/zea mays (corn) starch*, squalane, pentylene glycol, lauroyl lysine, polyglyceryl-3 diisostearate, potassium sorbate, glyceryl stearate, sodium lactate, sodium pca, magnolol, honokiol, niacinamide, fructose, inositol, lactic acid, glycine, urea, sodium benzoate, water [+/-]: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499) *organic ingredients
Shipping details
Estimated ship dimensions: 3.03 inches length x 2.99 inches width x 0.94 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This powder foundation is praised for its natural look, light feel, and clean ingredients. Guests appreciate its ability to provide a no-makeup look while being breathable and non-comedogenic. However, some guests have noted issues with coverage, shine, and changes in formulation. It is ideal for those seeking a natural, light coverage foundation with clean ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 20 reviews
easy to apply: 4.62 out of 5
easy to remove: 4.62 out of 5
long lasting: 4.46 out of 5
quality: 4.54 out of 5
value: 4.23 out of 5
85% would recommend
14 recommendations
Powder foundation
5 out of 5 stars
Thumbs up graphic, would recommend
KM - 11 months ago, Verified purchaser
- Skin concern: Dark circles, Aging
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Green
- Skin type: Normal
Love the clean ingredients. Long lasting & doesn’t settle into fine lines
Not for oily skin
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 3 years ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
My skin is part oily and I prefer powders because they often dry matte. This is not matte at all. I don’t usually break out with powder but I got a lot of pimples with this powder that I had to stop using it. It is not a breathable formula.
When available again ?
5 out of 5 stars
Thumbs up graphic, would recommend
Enyaj - 3 years ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Great powder foundation- when will the lighter colors be available again ? So sad you can’t get them in store now
Great clean product
5 out of 5 stars
Thumbs up graphic, would recommend
Melanie - 3 years ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Uneven skin tone, Acne
- Skin type: Normal
Color matching is perfect.
Fair Skin
5 out of 5 stars
Thumbs up graphic, would recommend
blerg - 4 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Auburn
- Eye color: Grey
I'm a 39yo fair-skinned redhead. Been using this around 1.5 years. I apply it to clean, moisturized skin (no primers, etc) and find it very subtle, natural, buildable (although I keep it light). Lately it's been available through Target.
Fine powder with great coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Lizc - 4 years ago, Verified purchaser
- Skin concern: Pores, Acne, Dark circles, Sensitivity, Aging
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
Love how this looks on my skin, even use it to set my under eye area and it doesn’t look cakey.
Easy foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Mom of one - 4 years ago, Verified purchaser
- Skin concern: Sensitivity, Aging, Uneven skin tone
- Hair color: Brunette
- Skin type: Normal, Dry
- Eye color: Grey
- Skin tone: Medium
This powder foundation takes no time to apply and gives light coverage. Not drying like some powders.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Allison - 4 years ago, Verified purchaser
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
- Skin type: Dry
Coverage is incredible!
A staple
5 out of 5 stars
Thumbs up graphic, would recommend
Allison - 4 years ago
Coverage is superb. And great for dry skin! Doesn’t irritate my sensitive skin.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
SK - 4 years ago, Verified purchaser
Finally a makeup that doesn’t make my sensitive skin break out like crazy, is made with relatively clean ingredients, provides good coverage, AND is available at Target! (These are my primary qualifications for makeup). I love this makeup - it stays smooth for many hours. It does get a bit cakey around dry areas of my face if I don’t adequately moisturize, but that’s not a super common issue I have had with this makeup. I’m such a fan!!
Very little coverage!
4 out of 5 stars
Thumbs up graphic, would recommend
- 5 years ago, Verified purchaser
It has a beautiful finish, but almost no coverage! I use it as a setting powder, which I do love, but it’s not a foundation in my opinion. I like that it’s clean and has no talc, but I’m still on the hunt for a good pressed powder foundation sadly.
Silky Smooth Finish
5 out of 5 stars
Pineapple - 5 years ago, Verified purchaser
A brand you can trust to delivery non-toxic products! This is the only powder I use and the end result is a silky-smooth finish that gives your skin such a youthful look. It does not cake or sink into fine lines.
Pretty natural option
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 5 years ago, Verified purchaser
I have normally fair to medium skin and after returning the medium due to being too light I purchased the dark medium and it was a much better match. I’m happy with the easy application and long wear. I wear over Dr. Brandt’s pores no more primer.
Shade/color not accurate
2 out of 5 stars
Thumbs down graphic, would not recommend
vs805 - 5 years ago, Verified purchaser
I love the fact that they don't use a lot of toxic chemicals. Medium golden is too light for Asian, medium complexion with a yellow undertone and tans easily. I would suggest to go up a shade but I don't even know if that'd be useful. There should be more color option.
(no review title)
5 out of 5 stars
Thumbs up graphic, would recommend
Jen - 6 years ago, Verified purchaser
WOW! This truly is the BEST foundation I've ever tried (and I've tried many over the last 10 years). I'm thrilled it's available through Target too!
It's a hard working foundation that gives a smooth, medium coverage. Doesn't settle in lines. Softens pores. Stays on all day. Doesn't turn greasy. And the colors are nice neutrals - not too orangey or pink.
As with all mineral makeup, it's best to use a moisturizer underneath.
Give it a try - you'll see a difference!