Sponsored
Well People Expressionist Volumizing Mascara - 0.26oz
$20.00
ColorBrown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Volumizing mascara
- Volumizes, lifts, and gives you lush, fuller-looking lashes
- Long-wear, non-flaking formula
- Easy removal without scrubbing
- Hourglass-shaped, bristled wand creates feathery volume and lift
- Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
- This makeup product is dermatologist-developed, cruelty-free, and EWG Verified.
Description
2020 Allure Best of Beauty Award Winner
Turn up the volume while keeping it clean with Well People’s Expressionist Volumizing Mascara. This volumizing and lifting mascara instantly gives you full and feathery lashes from corner to corner. Powered by nourishing plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil, the long-wear formula conditions, hydrates, and supports healthy lashes while giving them a natural boost. Use the hourglass-shaped bristle wand to create a fluffy, eye-popping effect. An Allure Best of Beauty Award Winner!
Why Well People loves it:
• Volumizes, lifts, and gives you lush, fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Hourglass-shaped, bristled wand creates feathery volume and lift
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Turn up the volume while keeping it clean with Well People’s Expressionist Volumizing Mascara. This volumizing and lifting mascara instantly gives you full and feathery lashes from corner to corner. Powered by nourishing plant-based ingredients like Castor Seed Oil and Sunflower Seed Oil, the long-wear formula conditions, hydrates, and supports healthy lashes while giving them a natural boost. Use the hourglass-shaped bristle wand to create a fluffy, eye-popping effect. An Allure Best of Beauty Award Winner!
Why Well People loves it:
• Volumizes, lifts, and gives you lush, fuller-looking lashes
• Long-wear, non-flaking formula
• Easy removal without scrubbing
• Hourglass-shaped, bristled wand creates feathery volume and lift
• Enriched with plant-based ingredients like Castor Seed Oil, Sunflower Seed Oil, Cellulose Plant Fiber to nourish and naturally plump lashes
Plant-Powered Ingredients:
• Castor Seed Oil: Conditions lashes
• Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids
• Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 18 Years and Up
Health Facts: Talcum-Free, Sulfate-Free
Color Finish: Natural
Color Palette: Medium Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Thickening, Volumizing, Lengthening
Industry or Government Certifications: EWG Verified
Net weight: .26 Ounces
Awards: Allure Best of Beauty Awards
Features: Non-Flaking, Long Lasting
TCIN: 53693560
UPC: 609332320512
Item Number (DPCI): 052-00-0762
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, cera alba (beeswax)*, c10-18 triglycerides, stearic acid, copernicia cerifera cera/copernicia cerifera (carnuba) wax*, castor isostearate beeswax succinate, glyceryl stearate, glyceryl caprylate, glycerin, propanediol, glyceryl undecylenate, potassium sorbate, sodium hydroxide, xanthan gum, cellulose, tocopherol, helianthus annuus seed oil/ helianthus annuus (sunflower) seed oil +/- ci 77499/ iron oxides *organic
Shipping details
Estimated ship dimensions: 4.84 inches length x 0.75 inches width x 0.75 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Well People Expressionist Volumizing Mascara has garnered mixed feedback from guests. Many appreciate its clean formula and the fact that it does not irritate sensitive eyes. Guests have noted that it provides good volume and length without clumping, making it suitable for everyday use. However, some have experienced issues with dryness and flaking. Overall, it is a solid choice for those seeking a natural mascara that enhances lashes without harsh ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1134 reviews
easy to apply: 2.59 out of 5
easy to remove: 3.69 out of 5
long lasting: 2.64 out of 5
quality: 2.28 out of 5
value: 2.5 out of 5
18% would recommend
37 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
Would Never Buy This Again
Product is extremely thick and dried up from the first time I used it. Complete waste of money. Very disappointing as I was looking for a cleaner mascara swap
1 out of 5 stars
27 September, 2025
originally posted on http://w3llpeople.com/
This mascara is my least favorite
I've only used it a handful of times, but it flakes off into my eyes & it barely looks like I'm wearing any mascara at all
2 out of 5 stars
22 September, 2025
originally posted on http://w3llpeople.com/
All dried up....
It came as a free gift and did not love. It was all dried up.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
- Skin tone: Light
- Eye color: Green
- Skin concern: Acne, Blackheads
- Hair color: Brunette
- Skin type: Combination
So dry
I received two tubes of this mascara and they both were so dry. Literally like they were 6 months old. I have the other kind of theirs in black (the expressionist) I think. It’s amazing, but this one is terrible. Wouldn’t recommend.
5 out of 5 stars
31 May, 2025
originally posted on http://w3llpeople.com/
WORKS VERY WELL!
The best thing about this mascara is it does not make my eyes burn! This mascara will thicken - the trick to this thick mascara (and ANY mascara) is when it starts to thicken - run the brush under water and pop it back in. Do this weekly! After applying, wait until lashes are dry and reapply about 5 more times after dry. You will get the thickest and longest lashes, and one tube will last triple the amount of time! Will definitely buy again.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2025Verified purchase
disappointing
Previously bought at Ulta and the product was amazing! A great option for a cleaner product (not the best on the market but a better option than most out there!). Bought from Target the other day. When I went to use it for the first time, the product consistency appeared to be expired and honestly was a big disappointment.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
Dried Product or Little to no Product in Tube
It didn’t seem like there was any product in the tube from the first time opening it. I’m not sure if the product was super dried up or I bought a defected mascara but this mascara is terrible. For the money I spent on this, this is quite upsetting. I will not be repurchasing any mascara from this brand again.
1 out of 5 stars
19 January, 2025
originally posted on http://w3llpeople.com/
I knew the moment I tried this, I wasn't going to like it
Darn. :( Since I bought around the holidays I figured I would stock up on makeup so I ordered two of these mascaras since the other mascara was sold out. :( The brush is very hard to get the product to adhere to the lashes and the product flaked off almost immediately. Wish I would have been able to try the other mascara, the "best seller"
1 out of 5 stars
12 December, 2024
originally posted on http://w3llpeople.com/
Would not purchase again
Dry and clumpy right out of the box. Brush bristles are clumped together. Leaves flakes of mascara below my lashes.
1 out of 5 stars
9 December, 2024
originally posted on http://w3llpeople.com/
Unfortunately disappointed
I was disappointed by this product. It was dry and clumpy on the applicator. It did not spread well onto my top lashes at all. It would not spread at all onto my bottom lashes. It really did not look like I was wearing mascara.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2024Verified purchase
- Skin type: Normal
- Hair color: Red
- Eye color: Blue
- Skin tone: Light
Clumpy brush
The brush to apply this was very clumpy. It did not go on smoothly, and would easily fall off during the day.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
- Eye color: Blue
- Hair color: Blonde
- Skin concern: Puffiness, Redness
Doesnt work
It was so dry it wouldn’t even apply.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2024Verified purchase
Not good
This mascara is the worst. It is very dry and hardly coats my eye lashes. I don't know if its just this bottle or if that is how the brand is. The whole point of buying a volumizing mascara is to give them more volume and this does not do that.
3 out of 5 stars
10 June, 2024
originally posted on http://w3llpeople.com/
Nice but brush isn't great
This mascara is nice but the brush doesn't separate good enough. the mascara brush gets full and can clump eyelashes together. You have to clean the brush on the bottle before you use it on your lashes so you can layer it and get the volume without the lashes clumping together. It's ok but not the best and I want to change all of my makeup out for cleaner products and these have been falling short for me which stinks.
3 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2024Verified purchase
- Skin type: Combination
- Skin tone: Light
- Skin concern: Blackheads, Pores, Redness, Acne
- Hair color: Blonde
- Eye color: Green
Ehhhhh
I love the sleek container, but the formula itself feels a bit dry. The mascara stays on but goes on a bit clumpy.
5 out of 5 stars
21 May, 2024
originally posted on http://w3llpeople.com/
It works!
Sometimes reviews help and sometimes people are so picky that it can deter you from trying a good product. After reading many reviews finding flaw with this mascara, I decided to try it during a sale, since every other clean brand that I have tried I have a sensitivity reaction to. Well, I am glad I did because this mascara is CLEAN, my eyes don't get red after applying it, and they don't even get irritated when I fell asleep with it on. (I know you are not supposed to but I had a 14 hour day at work). I don't use any setting spray because I can't find one that I am not sensitive to, and the mascara still holds up. Should you expect the same staying power as mascaras with PFAS and god knows what else...? No! But that shouldn't even be a demand from a product in the first place. The priority should be that it is a safe product for your health, and that it is ethically made. This mascara stays under reasonable conditions and frame of time, and I am excited to try more products from WellPeople. Love that they are EWG certified.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2024
- Skin tone: Light
- Skin type: Oily
Pass on this one
No. So thick and dry. Feels like it’s expired, made my lashes feel sooooo heavy. Hard to apply, hard to remove, barely lasted through the day
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Blue
No
Dry chunky mess of mascara. Would not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2024
- Hair color: Auburn
- Skin tone: Light
- Skin concern: Sensitivity
- Skin type: Dry
- Eye color: Grey
Useless
It would have done more for my lashes to set a $20 bill on fire than to use this mascara. The formula is way too thick for the wand bristles. It comes out of the tube absolutely mud. If you can actually get any to transfer to your lashes it is not going to stay there. I can’t believe this product made it to shelves. It’s an absolute disaster.
2 out of 5 stars
29 February, 2024
originally posted on http://w3llpeople.com/
Goopy and flaky
Right out of the box it seemed like the mascara was dried out. Managed to glob some on and spread it out without clumps. Pretty flaky once dried. Needed two coats to get the volume of my other eco brand.