Sponsored
Wet n Wild Color Icon Blush - 0.21oz
$3.29
ColorMellow Wine
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Soft focus effect
- Long-lasting, buildable color
- Enriched formulas Infused with Jojoba Oil for a silky, smooth texture
- Blends effortlessly
- Cruelty-free, Gluten-free and Fragrance-free
Description
Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. Achieve the perfect balance between a blendable transparent sheen and a radiant pop. A long-wearing blush that blends seamlessly, glides on smoothly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones. Using a blush brush, swirl over the apples of cheeks, blending along the cheekbone.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .21 Ounces
TCIN: 76726995
UPC: 077802115560
Item Number (DPCI): 052-03-9901
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
talc, boron nitride, dimethicone, caprylic/capric triglyceride, magnesium myristate, lauroyl lysine, trimethylsiloxysilicate, diethylhexyl syringylidenemalonate, phenoxyethanol, simmondsia chinensis (jojoba) seed oil, chlorphenesin, octyldodecanol, butylene/ethylene/styrene copolymer, ethylene/propylene/styrene copolymer, silica, triethoxycaprylylsilane, aluminum hydroxide, water, +/- (may contain): iron oxides/ci 77491, ci 77492, ci 77499, manganese violet/ci 77742, mica, red 30 lake/ci 73360, red 30/ci 73360, titanium dioxide/ci 77891, ultramarines/ci 77007' '
Shipping details
Estimated ship dimensions: 0.55 inches length x 2.21 inches width x 2.23 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what ILE is this>
submitted by random - 2 years ago
A: Hey, Great question! The product placement in every Target store location differs. We would recommend to download the Target app to guide you! Select your Target store location and the aisle placement will be provided in each product page. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Where is this made? "Imported" is too vague.
submitted by Paul - 2 years ago
A: Hi Paul, this item is made in Mexico.
submitted bywetnwildbeauty - 2 years agoBrand expert
Q: Iam looking for mellow wine 328b blush
submitted by sylvia - 3 years ago
A: Hey Sylvia, We do carry the Color Mellow Wine in the Wet n Wild Color Icon Blush! It will be the third option on the page. This is a velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: How loose is the powder in the blush?
submitted by Spartacus - 5 years ago
A: Great question! The Wet n Wild Color Icon Blush has a silky smooth texture that blends effortlessly.
submitted byTarget Beauty Consulting - 5 years agoBrand expert
Q: do these blushes have a shimmery finish or matte??
submitted by dania - 5 years ago
A: Hi Dania! The Wet n Wild Color Icon Blushes have a slight silky shimmer to them. I would not consider them matte. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
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4.3 out of 5 stars with 868 reviews
easy to apply: 4.33 out of 5
easy to remove: 4.77 out of 5
long lasting: 4.06 out of 5
quality: 3.88 out of 5
value: 4.31 out of 5
73% would recommend
72 recommendations
5 out of 5 stars
28 September, 2025
originally posted on influenster.com
Perfect
I love this blush I use it daily I think it's very good the price is perfect to use it also with all kinds of bases I think it looks very good the truth is that I love it and it lasts a long time all day.
5 out of 5 stars
25 September, 2025
originally posted on influenster.com
Great color!
This is an iconic blush! Such a great staple to have in your collection! The color is a good payoff and it blends pretty good! You can’t really get much better with this price point.
2 out of 5 stars
23 September, 2025Verified purchase
Not as it appears online
The product is very sparkly. The pictures online do not show that. I loved the color but am disappointed that it’s filled with sparkles.
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2025Verified purchase
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Aging
- Skin tone: Light
My go-to blush. Affordable and glides on. Doesnt blotch on skin.
Excellent blush at an affordable price. The compact lasts a long time because it’s highly pigmented. It doesn’t wear off or turn orange. It beats the more expensive higher end blushes.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
Hate the new formula
NEW FORMULA?? It is HORRIBLE !! I used to love this color but wet n wild why did yall change the formula? Totally different color I DONT like it anymore. So disappointed !!
5 out of 5 stars
28 July, 2025
originally posted on influenster.com
A Blush that's Easy
This blush is an incredible way for me to feel pretty and look good for the day. The color blends and matches my skin perfectly, and it's a powder so it's easy to put on. I simply flip open the top and apply. It's perfect when you need to get ready fast.
4 out of 5 stars
28 July, 2025
originally posted on influenster.com
Needs base underneath
This blush has a good pigment, not too strong but very bendable. No scent which i appreciate- and layers well over my cream blush. On the other hand, it doesn’t look as well without a base
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Redness, Sensitivity, Acne, Pores
Pretty
Very pigmented and applies very easily. I love the sparkles in it too!
3 out of 5 stars
22 May, 2025Verified purchase
Damaged
I was sad it was damaged upon arrival but thankfully I'm getting sent a new one 👍🏻 it looks pretty.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Skin concern: Aging
Glitter not shown in photo
There is glitter in Pinch me pink. This will not look good on me, a 40 year old woman
5 out of 5 stars
4 April, 2025
originally posted on influenster.com
Very good pigmentation
This blush is really what I've always needed, once I bought it I couldn't change it anymore, just a little on your brush for you to have a good pigmentation, I love it 😊 and I feel that it's eternal it never ends
1 out of 5 stars
2 April, 2025
originally posted on WetnWild
Beautiful Until Y’all Reformulated
Mellow Wine used to be a perfect red toned blush for medium neutral skin tones, but y'all reformulated and turned it into an unflattering shade of pink.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2025Verified purchase
Too much glitter
This has glitter … Ugg
3 out of 5 stars
3 March, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Aging, Dark circles, Uneven skin tone, Blackheads, Redness, Pores, Acne
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
Has a curry powder smell
I have medium skin tone… it’s a buildable blush. I have to tap in a few times to get the color on my cheeks… had a golden shimmery tone/ pinkish color on my skin. There’s a smell to it also. It’s not pleasant smell to it. I want to enjoy it. But the smell bothers me.
4 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2025Verified purchase
- Eye color: Blue
- Skin tone: Medium
Great color and price
The color, and price, are exactly what I had been looking for. The container is cheaply made but as long as it functions, I’m happy.
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2025Verified purchase
beautiful color
such a beautiful color for all skin tones applies easily very pigmented lasts all day and removed easily BEST VALUE
4 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles, Pores, Uneven skin tone
- Eye color: Brown
- Hair color: Black
Hidden gem
This blush is a hidden gem. It blends in very well. It has a silky texture, and looks natural and radiant on my caramel skin with warm undertones. For the price it’s definitely worth it.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
Blush
I like the way that it looks on my cheeks.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2024Verified purchase
Mellow Wine is Brownish
Mellow WIne looked good onlne but there is nothing wine-ish or plum about it. Looks very brown and warm almost orangey in the pan. I didn't even need to try it on after receiving it - I know it would not work for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
It's a no from me dawg
The blush has large gold glitters in it and fades away SO quickly.