$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- 5-pan shadow palettes featuring matte, satin, shimmer, metallic and glitter finishes
- Rich pigment and high payoff formula blends effortlessly with a soft glide application
- Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones
- Long-wearing, Fragrance-free, Gluten-free, Vegan
- Cruelty-free
Description
Our Color Icon 5-Pan Shadow Palette features a completely vegan, richly pigmented and buttery-smooth formula in matte, satin, shimmer and glitter finishes. Great combinations come in five— the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we curated our palettes to feature everyday and ultra-glam shades in cool, warm and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Matte, Metallic, Glitter
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Defining
Net weight: .21 Ounces
TCIN: 80028896
UPC: 077802140678
Item Number (DPCI): 052-03-2092
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.25 inches length x 1.5 inches width x 0.05 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Color Icon 5 Pan Palette is a versatile and budget-friendly eyeshadow option, praised for its pigmentation, blendability, and variety of shades. It is compact and travel-friendly, making it ideal for on-the-go use. Some guests noted issues with the glitter application and occasional fallout, but overall, it is highly recommended for its quality and affordability.
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.4 out of 5 stars with 508 reviews
easy to apply: 4.61 out of 5
quality: 4.52 out of 5
value: 4.78 out of 5
long lasting: 4.52 out of 5
easy to remove: 4.61 out of 5
80% would recommend
31 recommendations
Container cheaply made
2 out of 5 stars
Thumbs down graphic, would not recommend
LMM - 1 month ago, Verified purchaser
Lid broke off within a couple of weeks. So cheaply made.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Kels - 3 months ago, Verified purchaser
Great color combo. Easy to go on. Long lasting
Blended together perfect!!
5 out of 5 stars
jenniferj215 - 4 months ago
originally posted on influenster.com
Beautiful colors although I wish the glitter one was a little easier to apply. Other wise pigment was great, blended flawlessly and was absolutely perfect for day or night!! Easy to open and see thru packaging was a major plus since I like to see what I buy before I get it.
Neutral Colors
5 out of 5 stars
Thumbs up graphic, would recommend
MZe - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Sun damage, Uneven skin tone, Dark circles
- Hair color: Blonde
- Skin type: Combination
- Eye color: Hazel
Nice colors -goes on easily
Perfect for traveling
5 out of 5 stars
Thumbs up graphic, would recommend
Katie109 - 6 months ago
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
Bought this to put in my makeup for when I travel. It has all the shades I need and very pigmented. Also blended out super well. Portable and affordable.
DONT BUY!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Themakeupchic - 1 year ago
- Skin type: Combination
- Hair color: Brunette
DO NOT BUY! this gave me a horrible allergic reaction that lasted for weeks and made my eyes swell
Yes!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Alexia - 1 year ago
- Skin type: Normal
- Eye color: Hazel
- Hair color: Blonde
- Skin tone: Medium
Love it! Cute colors for a very cheap price!
Eyes
5 out of 5 stars
E - 1 year ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Fun colors for daughter
Will get again
5 out of 5 stars
Thumbs up graphic, would recommend
TargetMom - 1 year ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
I got this for my daughter to use as play make up. She really likes it. And the best part for me is that it’s easy to wipe clean with make up remover. She has even been able to get it off with just warm water on a washcloth.
I’m a believer!
5 out of 5 stars
VWGirl67 - 2 years ago
originally posted on WetnWild
I have been using Wet N Wild products since grade school. Back in the day I used to do the Chola look with the dark liner and dark lipstick or concealer, lol that’s how old I am. And then I used to use their taupe brow pencil that you could also use as a lip liner. But I’ve used their eyeshadows for years now. I used to do makeup for showgirls, and these eyeshadows were so pretty and pigmented, a little really did go a long way, and it still stuck on with some white eyeshadow or some concealer! Nowadays we are really lucky to have better product knowledge and better formulations. I have used the Walking On Eggshells palette for a very long time, even when I was living a more lavish lifestyle than I do now, this was always in my makeup arsenal. Like I mentioned, a bit of white eyeshadow as the base and this stuff did not budge at all. The one I have bought more recently seems much more pigmented and the shades seem even prettier. I do use a good eyeshadow base when I use a matte color, but the matte shades aren’t even a true matte finish. They’re more like a matte-shimmer finish. I’ve tried all kinds of methods with these eyeshadows to see which ones work together and which ones don’t work as well, and they all have different finishes and all are very pretty. So my recommendation is: prep your skin with a good serum and moisturizer the right way (letting your skin dry in between putting on your serum-moisturizer-primer) and use a good eyeshadow base (even concealer works as a good one!) and your eyes will come out beautiful. I have also found that the Wet N Wild eyeshadow brushes are really nice to pair with the eyeshadow palettes.
Great eyeshadow
5 out of 5 stars
Thumbs up graphic, would recommend
Miranda Mona - 2 years ago
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
- Eye color: Brown
Love it so much, the shadows are amazing with great pigment especially for the price, so beautiful highly recommend
Palette
1 out of 5 stars
Eyeshadow - 2 years ago
ordered six of these two came in broken in pieces. All of my makeup arrived covered with eyeshadow a mess. Sadly because of a gift card promotion attached to these I didn't receive full price I originally paid. it wasn't my fault items arrived damaged.
All. The. Things.
5 out of 5 stars
Thumbs up graphic, would recommend
kiki2765 - 2 years ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Skin concern: Calluses, Dullness, Puffiness, Uneven skin tone, Sun damage, Aging, Cellulite
- Hair color: Blonde
- Eye color: Green
I’m obsessed with this eyeshadow! This is the third time I’ve purchased this eyeshadow. I’m always afraid it will be discontinued. Perfect color palette for me AND it lasts all day. What more could a girl want?
Great gift
5 out of 5 stars
Britta91 - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] There’s so much packed in here. From mascara, to eyeliner, lipliner, brushes etc. It’s everything you need for a full face for the holidays! It can be difficult to get some of the pieces out but it’s a lot of fun!
Good quality shadows for light skin.
5 out of 5 stars
Thumbs up graphic, would recommend
Frisbee - 2 years ago
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Green
These are so good, especially for the price! The shadows are so buttery and blend well. The shimmers have good pigment when applied with the finger. This palette is made for people who have fair to light-medium skin. I have light-medium skin with neutral-warm undertones and the transition shade barely shows up on me (in fact,I probably won't be able to wear this in summer).
Awesome to have
5 out of 5 stars
LisaS - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] This toasty treats twelve day advent calendar make up box is really nice. For each of the days there is a different kind of beauty product. Some of them are eye liner, lip gloss, mascara and more. This would make the perfect gift for any make up lover of most ages. This is also nice for myself to treat myself. All of the beauty items are to my liking and are of good quality. I would highly recommend getting this.
Great value!
5 out of 5 stars
Mommysamons84 - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] This advent calendar is perfect for teen girls! It has a variety of Wet n Wild products that you open up each day to countdown to Christmas. There’s not many advent calendars geared towards the teen crowd besides candy so this is perfect. It’s a 12 day calendar to countdown. There are a few variations like the Toasty Treats collection or Pucker Up, or All Eyes on You. The Toasty Treats features lip, eye products and makeup brushes so a good variety of favorite products. The only drawback is that these have been hard to find this year as they are exclusive to one particular store and like many products, stock has been an issue. Other than that, if you find it, buy it. You won’t regret it!
Taste
5 out of 5 stars
QueenBee - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] My kids love it. There like that you get a surprise everyday. It like a mini Christmas. I buy them all the time around the holiday. To get the kids into the spirit of Christmas. I am going to buy it every year for Christmas.
In love!
5 out of 5 stars
Charlotte88 - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I am trying to rebuild my makeup kit. I was so excited to get this. Unfortunately I am very impatient and I opened all 12 days in about 10 minutes. I can safely say I will use all the products I got in this. The mascara is my favorite. I can't wait to see what their calendar looks like next year.
super cute!
5 out of 5 stars
Kira2788 - 2 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I received this awhile ago and am just now getting around to writing the review. The advent calendar is just adorable! It has just about every makeup product you can imagine in it and was packaged beautifully! The perfect gift for someone who loves makeup as much as I do.