Wharton on Managing Emerging Technologies - by George S Day & Paul J H Schoemaker

Book Synopsis

Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein "neues Spiel", dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können.

From the Back Cover

Praise for Wharton on Managing Emerging Technologies

"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges."
--Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum

"Wharton on Managing Emerging Technologies covers the emerging technology landscape--from strategy to finance to human resources--in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems."
--Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos

"Wharton on Managing Emerging Technologies provides those of us who live in the chaotic environment of 'discovery by the minute' many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. Wharton on Managing Emerging Technologies is vital to anyone trying to develop new businesses in today's world."
--Terry J. Fadem, Director, Corporate New Business Development, DuPont

About the Author

GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at The Wharton School. He was one of the founders of the Emerging Technologies Management Research Program at the Huntsman Center and has consulted for numerous corporations, including GE, IBM, and Nortel Networks. Dr. Day is the author of Market-Driven Strategy and The Market-Driven Organization, and coeditor of Wharton on Dynamic Competitive Strategy.

PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton's Emerging Technologies Management Research Program. He is the founder and chairman of Decision Strategies International, Inc., a firm specializing in scenario-based strategic management and executive decision-making. A frequent speaker and consultant to numerous organizations around the world, Professor Schoemaker is the author of many articles and several books on decision-making and strategy, including Decision Traps.

ROBERT E. GUNTHER was coordinating writer for Wharton on Dynamic Competitive Strategy.