Winning New Business for Dummies - (For Dummies) by Stewart Stuchbury (Paperback)

Book Synopsis

Win more new business today

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!

Inside...

• Know your subject
• Be an active listener
• Make a great first impression
• Present solutions
• Stay on-brand and on-message
• Prospect effectively
• Overcome objections
• Structure the deal

From the Back Cover

• Network effectively and make your first impression count
• Make it easy to say yes-and know when to say no
• Comprehensively qualify potential business

Win more new business today

New business is the lifeblood of every company - and this book expertly guides you through the process of securing more than your fair share of it. If you're a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you walking the walk, talking the tallk and closing more deals in no time!

Inside...

• Know your subject
• Be an active listener
• Make a great first impression
• Present solutions
• Stay on-brand and on-message
• Prospect effectively
• Overcome objections
• Structure the deal

About the Author

Stewart Stuchbury is a creative agency and SME new business consultant. He developed the TLG (Targeted Lead Generation) new business methodology that has been at the forefront of creative services new business for almost 20 years. He believes that the only real new business opportunities are those that are well qualified from the beginning.