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Sponsored

Women's Luxury Collection Embedded Wire Demi Bra - Auden™

Women's Luxury Collection Embedded Wire Demi Bra - Auden™ - 2 of 4Women's Luxury Collection Embedded Wire Demi Bra - Auden™ - 3 of 4Women's Luxury Collection Embedded Wire Demi Bra - Auden™ - 4 of 4
Women's Luxury Collection Embedded Wire Demi Bra - Auden™ - 1 of 4
$18.00 when purchased online
Target Online store #3991

About this item

Fit & style

  • Model wears size 34B and is 5'10"
  • Soft wire bra for everyday wear and support
  • Fit that keeps you covered without adding bulk
  • Smooth padded cup for a sleek fit under tops
  • Adjustable shoulder straps and back closure to find your perfect fit
Get maximum comfort without trading any support when you add the Essential Comfort Wire Bra from Auden™ to your intimates collection. Specially designed to have the underwire set into the foam for a soft, cushioned feel. Adjustable shoulder straps and an adjustable back closure help you find the perfect fit for your body, while the soft, flexible feel makes all-day wear comfortable and easy.

Auden™: Comfort true to every shape & hue.

Auden™
bras

Underbust (in) Across Cup (in) Bra Size Bralette & Cami Size
27" - 28" 32" 32AA -
33" 32A XS
34" 32B XS
35" 32C S
36" 32D 1
37" 32DD 1
38" 32DDD 1
39" 32G -
29" - 30" 35" 34A S
36" 34B S
37" 34C M
38" 34D M
39" 34DD 2
40" 34DDD 2
41" 34G -
31" - 32" 37" 36A S
38" 36B M
39" 36C M
40" 36D L
41" 36DD 3
42" 36DDD 3
43" 36G -
33" - 34" 39" 38A M/L
40" 38B M/L
41" 38C L
42" 38D L
43" 38DD XL
44" 38DDD XXL
45" 38G -
35" - 36" 41" 40A L
42" 40B L
43" 40C L
44" 40D XL
45" 40DD XXL
46" 40DDD 1X
47" 40G -
37" - 38" 43" 42A L/XL
44" 42B XL
45" 42C XL
46" 42D XXL
47" 42DD 1X
48" 42DDD 2X
49" 42G -
39" - 40" 45" 44A -
46" 44B -
47" 44C XXL
48" 44D 1X
49" 44DD 2X
50" 44DDD 3X
51" 44G -
41" - 42" 47" 46A -
48" 46B -
49" 46C 1X
50" 46D 2X
51" 46DD 3X
52" 46DDD -
53" 46G -
43" - 44" 49" 48A -
50" 48B -
51" 48C -
52" 48D -
53" 48DD -
54" 48DDD -

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 72% Polyamide, 28% Elastane
Sheerness: Opaque
Garment Style: Adjustable Back Closure
Fabric Name: Tricot
Support Level: Medium Support
Garment Details: Adjustable Front Straps
Garment back type: Plain
Bra cup construction details: Underwire, Padded Cup
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82267138
UPC: 195994122958
Item Number (DPCI): 023-12-6463
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.2 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.1543 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this bra oeko-tex certified

submitted by Mommydearest - 1 month ago
  • A: Hi Mommydearest - Thank you for your interest in the item. Yes, this product is Oeko-Tex Certified. - Faith

    submitted byFaith - 1 month ago
    Target staff support

Q: Is the bra considered full coverage or more like a demi/push-up bra?

submitted by AW - 2 months ago
  • A: Hello AW - We appreciate your interest in this item. This is an embedded wire demi bra with adjustable shoulder straps and back closure for perfect fit. Happy shopping at Target. – Alvin

    submitted byAlvin - 2 months ago
    Target staff support

Q: Does the 40C have two or three closer hooks?

submitted by CMcReynolds - 5 months ago
  • A: CMcReynolds - Thank you for your question, 40C has 2 closer hooks. I hope this helps. - Kate

    submitted byKate - 5 months ago
    Target staff support

Q: Does the size 34DDD have the thicker back band with 3 closure hooks? (instead of only 2 like the size 34DD has)

submitted by Md05 - 2 years ago
  • A: Hello - Great question! The Demi Bra in size 34DDD comes with 3 closure hooks. Hope this information helps - Eric

    submitted byErick - 2 years ago
    Target staff support

Q: How much padding does this have?

submitted by Will this fit ESSEX crib - 3 years ago
  • A: Hello Luci- Great question! This is a lightly lined bra, however, it does have more padding at the bottom of the pad to encase the wire. It provides a slight lift. We hope this helps! - Natasha

    submitted byNatasha - 3 years ago
    Target staff support

Summary of reviews

This bra has garnered high praise for its exceptional comfort, support, and affordability, making it a favorite among guests. Many appreciate its soft material and flattering fit, which works well under various clothing styles. While some guests experienced minor issues with fit and durability, the overall consensus is that this bra is a reliable choice for everyday wear, with many expressing a desire to purchase multiple colors.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1100 reviews
    comfort: 4.55 out of 5
    sizing: true to size
    value: 4.62 out of 5
    85% would recommend
    177 recommendations

    Great fit

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lisa - 6 days ago
    Fits great 👍 My second bra of this style.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Comfortable for underwire

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sara - 26 days ago, Verified purchaser
    This is my favorite bra right now, I had to buy multiple. It's a great price for its quality and feels pretty comfortable for being an underwire. I really like the shape as well.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    32 A

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cs - 2 months ago, Verified purchaser
    I hate shopping for bras. I will wear the ones I love to the grave and gave this one a go and am so pleased. I also like that it doesn’t give me the wire line when I wear a shirt and just overall comfy and can’t beat the price!!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Satisfactory and similar to another brand

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Jacey_123 - 2 months ago, Verified purchaser
    Decent but they don’t offer the size I need. This was very similar to a Maidenform bra I have. I have a 34B in Maidenform and I got the same size for this one. My Maidenform is a little big and they do not make a 32C, the sister size. This one fit nearly the same and I also need just a slightly tighter band to get a better fit. So far, they don’t offer a 32C. The styling was ok and so were the materials. It’s not a sexy or overly supportive bra but it gets the job done. I’ll buy it again if my size comes out.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Molly - 2 months ago, Verified purchaser
    Perfect bra to support my Ds. Great under tshirt, no spillage. Will always but them. Only wish they were available in more colors.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    kim r - 2 months ago, Verified purchaser
    Great bra and great price.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    Comfy

    4 out of 5 stars
    Thumbs up graphic, would recommend
    HDR - 2 months ago, Verified purchaser
    Gives some support. It’s not wired which is great but the band roles over and I have to keep fixing it. It’s nice to wear when you want to wear a real bra but don’t want the restriction of a wired bra.
    comfort: 4 out of 5
    sizing: true to size
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Buy it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bri7synyster - 2 months ago, Verified purchaser
    Amazing value for the price. I find it very comfortable and supportive for everyday wear. I have yet to wash it, so I cannot comment on its durability.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Molded Cups and not Comfortable

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Angelae - 2 months ago, Verified purchaser
    I don’t love this bra. It’s very stiff and the cups are molded, so must be a perfect fit to not have gapping or spillover - no forgiveness. I am keeping but won’t be one of my “go to” bras because it’s just not comfortable.
    comfort: 2 out of 5
    sizing: true to size
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Great Bra

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alyssa - 2 months ago, Verified purchaser
    This bra is very comfortable. It’s my favorite bra I own!
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?

    it works

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    a - 3 months ago
    it works but runs a bit large. I ordered a 30A or 32A I can't remember. But tbh its pretty uncomfortable. Target has other good bras, just not this one for me. the underwire digs into my chest. It does look nice though, It looks smooth and makes my chest look bigger which is always needed lol.
    comfort: 2 out of 5
    sizing: too big
    value: 4 out of 5
    Did you find this review helpful?

    Flattering but squeaky

    4 out of 5 stars
    SCJANS - 3 months ago, Verified purchaser
    Fits great! But squeaks with movement
    value: 5 out of 5
    sizing: true to size
    comfort: 4 out of 5
    1 guest found this review helpful. Did you?

    Does not hold up in the wash

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Aley - 3 months ago, Verified purchaser
    I have had this rough for a little over a month and the cups are starting to lose their shape from the wash. Also the elastic bands are too thin and they are uncomfortable.
    2 guests found this review helpful. Did you?

    Love!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    mgreen - 4 months ago, Verified purchaser
    I love the fit of this bra. It’s super comfortable and fits like a glove.
    value: 5 out of 5
    sizing: true to size
    comfort: 5 out of 5
    1 guest found this review helpful. Did you?

    Great Bra

    4 out of 5 stars
    Thumbs up graphic, would recommend
    ap - 4 months ago, Verified purchaser
    I love this bra! it’s so comfortable and feels like i’m wearing nothing.
    sizing: true to size
    value: 4 out of 5
    comfort: 5 out of 5
    1 guest found this review helpful. Did you?

    Perfect fit

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kat - 4 months ago, Verified purchaser
    I am very impressed by the quality of Target’s bras lately. This bra fits perfectly and is very comfortably. I bought the Jude and block colors in these.
    sizing: true to size
    value: 5 out of 5
    comfort: 5 out of 5
    2 guests found this review helpful. Did you?

    Best bra!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Anthene - 4 months ago, Verified purchaser
    So comfy and doesn’t dig in. Much better than VS bras!
    value: 5 out of 5
    comfort: 5 out of 5
    sizing: true to size
    1 guest found this review helpful. Did you?

    Cheap Skims Dupe!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    37Lights - 4 months ago, Verified purchaser
    This bra is so comfortable, I forget that it's on! Great dupe for Skims Ultimate push up bra (actually thought this one was more comfortable) and soo much cheaper!! I actually came back online to buy more in every color.
    2 guests found this review helpful. Did you?

    Cushions and supported

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mia - 4 months ago, Verified purchaser
    Comfy and cushioned support for larger breasts. I wish the straps could crisscross. I would buy again.
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Center underwire makes unbearable

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Avidtargetcustomer - 5 months ago, Verified purchaser
    Very uncomfortable underwire between breasts - digs in considerably in center, even if try to bend back. Noticed only after wearing for a full day.
    sizing: true to size
    value: 3 out of 5
    comfort: 1 out of 5
    5 guests found this review helpful. Did you?

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