You to the Power of Two - by Joseph Bradley & Don Tapscott (Hardcover)

Book Synopsis

A new and previously unexplained era of artificial intelligence will transform human life forever. Discover what this means for our personal identity and our future.

AI tools are already reshaping the way we work and communicate, but as they gain autonomy, they will no longer be mere tools--they will become active participants in our world.

As our digital identities become smarter and more capable, we enter the age of "identic" AI--a world where ever-present AI companions streamline daily tasks, enhance wellbeing, and offer lifelong learning. For professionals, these intelligent agents will amplify creativity, boost productivity, and expand human potential. But with this extraordinary promise comes profound risks--to individuals, businesses, and society itself.

From technology experts Joseph M. Bradley and Don Tapscott, You to the Power of Two is a thought-provoking and timely guide that will prepare readers to thrive in world of personal AI agents by:

Revealing how our new "digital sidekicks" will transform our careers, healthcare, education, and relationships Empowering readers to embrace AI with confidence and purpose rather than fear Exploring AI's role in redefining human potential, success and the institutions of society Explaining self-sovereign identity and decentralized AI models that will safeguard autonomy, control and future

For individuals, businesses, and policymakers alike, identic AI will reshape how we work, learn, and connect. Will we harness its power for a more equitable future, or will we let it shape us in ways we can't control? The future isn't written. It's ours to create.

Review Quotes

"A prescient examination of how personal AI agents will transform the human experience. It thoughtfully addresses both the tremendous possibilities and profound responsibilities we must embrace as this extraordinary technological evolution reshapes how we live, work, and connect with one another."
--Darren Entwistle, president and CEO of TELUS

"With its compelling analysis and forward-thinking perspective, You to the Power of Two notably augments the possibilities of Identic AI. It is a profound tribute to both human resilience and potential."
--Kaz Hadano, CEO of Sony Ventures

"As we enter this Age of Identic AI, the possibilities are immense, but so are its risks. The authors offer both inspiration and a warning: without artificial wisdom, it is human wisdom that must remain our compass. Every intelligent person should read this book."
--Mukesh D. Ambani, chairman and managing director of Reliance Industries Ltd.

"Absolutely fascinating! This book lays before us the deepest questions of identity and existence as it peers into a future where we instruct new personal AI agents to act, decide, and even shape the reality we see."
--Hon. J. Christopher Giancarlo, former chairman of the U.S. Commodity Futures Trading Commission and author of CryptoDad: the Fight for the Future of Money

"Identic AI holds the power to scale human potential like never before. This book shows us how, and reminds us to do it while keeping people at the core."
--Mohit Joshi, CEO of TechMahindra

"You to the Power of Two examines our future before it arrives and offers a compelling map of both the potential and peril of AI's next stage. If knowledge is power, You to the Power of Two is a must-read, perfectly timed for a technology that is moving at exponential speed."
--Amanda Lang, chief financial correspondent at CTV News/BNN Bloomberg

"In You to the Power of Two, Bradley and Tapscott explore a radically transformed future shaped by Identic AI--an era where intelligent agents act on our behalf. With clarity and insight, they reveal how individuals and businesses can build trust in this new paradigm where collaboration between humans and AI redefines what's possible."
--Richard Edelman, chairman and CEO of Edelman

"A compelling and urgent guide to the most important transformation of our time: the rise of personal AI. The authors succeed in reimaging human potential in this age of intelligent digital identity, blending optimism with a necessary call for responsible innovation. A must-read for any leader who seeks to shape the future."
--Perianne Boring, founder and chair of The Digital Chamber

"Don Tapscott has once again charted the course to the future, this time with Joseph Bradley, unveiling what may well be the definitive work on the next technological frontier--Identic AI. A visionary manifesto for a human-centered future where identity, dignity, and agency are not just preserved but elevated as pillars of societal progress."
--Sanjay Tugnait, president and CEO of Fairfax Digital (A Fairfax Company)

"You to the Power of Two thoughtfully explores what it means to have a smart-data body extension of ourselves meeting the world. I hope this brings about a quieter future, where personal AI companions amplify our truest selves, filtering out noise and nurturing our deepest values."
--Imogen Heap, artist, technologist, and founder of Auracles.io

"Brilliant. This book forces us to confront the deepest questions of identity and existence in an age where personal AI agents can exponentially increase or destroy our human capability and power."
--Klaus Schwab, former executive chairman of the World Economic Forum

"Combining vivid storytelling with sharp analysis, this book turns the future of AI into a gripping, human journey."
--David Bach, president of IMD Business School

"The digital you is coming fast and it's called Identic AI. This lucid book unpacks how personal agents can elevate individual capability, moving beyond mere assistance to true digital partnership. More than that, it presents a compelling blueprint for a more human-centered future."
--John Chambers, former executive chairman and CEO of Cisco Systems

"AI is rapidly invading our lives, and Don and Joseph are your guides in this labyrinth of challenges and opportunities."
--Rob McEwen, chairman and chief owner of McEwen Mining

"It's time to put AI to work for people! Identic AI is a call to amplify human intelligence through artificial intelligence. This groundbreaking book is a fantastic resource for every leader committed to shaping a digital future rooted in human identity, responsibility, and dignity."
--Bill McDermott, CEO of Service Now

"In a future world where we will have trillion-dollar companies run by a small number of people, Identic AI gives us a new superpower, anchored in digital trust, driven by collaboration, and powered by decentralization. This book offers a blueprint for getting it right."
--Frederik Gregaard, CEO of the Cardano Foundation

"This book effectively encapsulates both the transformative potential and the risks of combining human intuition and creativity with AI's intelligence and efficiency. The authors succeed in redefining what it means to be human in the new age of AI, with you at the center of it all."
--Yat Siu, cofounder of Animoca Brand

About the Author

Joseph Bradley is a humanist, visionary, and galvanizer whose work redefines the intersection of technology and humanity. As a world-renowned speaker and human-centric leader, Joseph champions the development of technological solutions with the human perspective at their core. Known for his ability to inspire and unite employees, customers, and stakeholders, he has consistently driven groundbreaking innovations that prioritize humanity in a rapidly advancing digital world.

As the CEO of TONOMUS, the first subsidiary of NEOM, Joseph is spearheading the creation of the world's first cognitive community. Under his leadership, TONOMUS has evolved from NEOM's technology and digital sector to become a global pioneer in cognitive AI technologies. For the past five years, he has directed the largest futuristic tech project in the world--a $500 billion initiative that involves designing, deploying, and implementing transformative AI-driven solutions

Don Tapscott, Executive Chairman of the Blockchain Research Institute, is one of the world's leading authorities on the impact of technology on business and society. He has authored eighteen widely read books, including the NYT best-seller Wikinomics. A two times TED speaker, his TED Talk on how blockchain is changing the world has been watched by over 20 million people.

In 2016, with his son Alex, he coauthored the global bestseller Blockchain Revolution, now translated into over twenty languages. In 2017, Don and Alex cofounded the Blockchain Research Institute, whose 150+ projects are the definitive investigation into blockchain strategy, use-cases, implementation challenges and organizational transformations. The BRI has since expanded globally to focus is on Web3--specifically the integration of AI, and blockchain. A BSc, MEd, and DLL (Hon), he is Chancellor Emeritus Trent University, an adjunct professor at INSEAD and a Member of the Order of Canada. He advises business and government leaders in many countries.