Dove includes peptides in both hair and body care: peptide complexes appear in shampoos, conditioners, hair masks and serums, and collagen peptides are used in body cream serums and a peptide-containing scalp serum.
Dove positions its peptide hair line as a multi-step repair routine: use the shampoo and conditioner regularly for daily maintenance, apply the weekly mask for deeper repair, and finish with the serum to seal and strengthen hair bonds.
Most Dove peptide products are labeled suitable for all hair types. Some items specify ‘normal’ hair, and a density-boost line specifically targets thin, brittle hair with scalp-fortifying benefits.
Reviewers most often report softer, smoother hair with reduced frizz and added shine. Other common notes include easier detangling, gentler cleansing, reduced breakage or hair fall with continued use, added volume, and a noticeable fragrance that can linger.