Many items are promoted to relieve vaginal dryness, provide long-lasting moisture or soothing lubrication, and are described as vaginal moisturizers or temporary relief for discomfort from dryness, with some formulations aimed at hormone- or medication-related dryness.
Some listings reference clinical testing, third‑party testing, clinician or physician recommendations, and FDA clearance/approval statements; a fertility formula specifically cites clinical validation for sperm viability and an FDA clearance number.