honest curl

Formulas use plant-based extracts, butters, amino acids and proteins to moisturize, tame frizz, and support curl strength — for example: aloe, jojoba, vitamin B, murumuru butter, rice amino acids, avocado butter, and protein-rich quinoa.

Common exclusions listed include: sulfate-free, paraben-free, phthalate-free, gluten-free, soy-free, dairy-free, nut-free, and (in some listings) artificial-fragrance-free.

The assortment includes cleansing and conditioning products plus styling and refresher items: shampoo, conditioner, a spray gel, and a refresher/leave-in curl enhancer.

These products target a range of textured hair types, including curly and wavy hair; the refresher specifically notes use for curly, wavy, coily, and other textured types.

On damp hair: spray top to bottom and comb with a wide-tooth comb to distribute. On dry hair: spray while lifting sections and scrunch to reshape and refresh curls.

Key conditioning/strengthening ingredients noted include avocado butter (moisture and shine), murumuru butter (frizz control and curl shaping), protein-rich quinoa (strengthening), and rice amino acids (hydration).

Some listings note an apple scent, while at least one listing or bullet highlights an artificial-fragrance-free formulation.