Heat comes from ingredients like cracked black pepper, red pepper flakes, jalapeño-style peppers, habanero chiles, and spicy gochujang-style sauces, depending on the product.
Flavors are described as spicy and savory, with examples such as gochujang-style sauce, slow-braised or birria-style broth, pepper-and-habanero heat paired with pepper jack cheese, and sweet-and-savory sauce notes for noodle bowls.