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Target Optical

Eye care, made easy

Find the perfect vision solution for you & your family—exclusive collections from brands you love to quality eye exams for everyone.

Pick prescription-ready frames

Pick any frame (with a demo lens) online then head to a Target Optical store to get your prescription lenses added.

Get trendy sunglasses

Designer frames in fun hues with mirrored or polarized lenses for every day.

All-day comfort at prices you’ll like

Explore contact lenses from up&up™ & other trusted brands at TargetOptical.com or in a Target Optical store.

A lot more than frames

It’s not just glasses, it’s the whole experience—from frames to prescriptions & everything in between.

Eye care that wows

We’ve partnered with trusted optometrists to provide friendly & professional eye care for the whole family.

Book an eye exam online

Find a store

Your vision insurance, covered

We welcome all insurance plans. Shop online at TargetOptical.com or in a Target Optical store to use your vision benefits.

Eyewear deals worth the hype

Up to 50percent offdesigner clearance frames & prescription glasses*

*on TargetOptical.com or in a Target Optical store.

Frames + lenses from $59*

*Not combinable with insurance benefits.

50percent offadditional prescription glasses*

*Available with a Target Optical purchase of $100 or more. Exclusions apply.

Up to 25percent offyour first purchase of contact lenses

20percent off prescription glasses when you spend $100 or more at Target Optical*

*Target Circle members, save 20% on a complete pair (frame and lenses) when you spend $100. Savings applied to lenses. May be combined with vision insurance benefits or Package Pricing. Not combinable with other in-store deals or Medicare and Medicaid vision insurance benefits. When combining with vision insurance 20% savings is applied to member out of pocket, after vision insurance benefits applied. Nuance Audio, Oakley Meta, and Ray-Ban Meta frames and Stellest lenses excluded. Deal required at time of purchase. Valid prescription required. Void where prohibited. No cash value. Valid in-store at Target Optical and online at targetoptical.com. Some restrictions and exclusions apply. See Target Optical^® employee for details. Deal valid through 6/29/2026. Manual Deal 49567.

Smarter solutions for every day

Our sleekest frames yet

AI glasses, made for prescriptions.

Performance AI glasses

Oakley & Meta have joined forces to create AI glasses designed for athletes who push the limit.

Invisible hearing solution

Hear better in noisy environments with all-in-one hearing glasses. Be the first to try it at Target Optical.

New & featured 

New from Armani Exchange

Bold square frames, smooth matte finishes, effortless attitude. Only at Target Optical.

Just-dropped styles

Check out the latest frames to keep your look on point.

What’s hot (& here to stay)

From oversized to retro, try what’s trending this season.

Shop bestsellers under $99 

Shop by brand

Most-loved prescription-ready frames 

Trends having a moment right now

Classic neutrals

Because neutrals never go out of trend.

Boldly, you

A pop of color for your expression of style.

Transparent chic

Sleek, minimalist frames for every day. 

Sporty styles

Built for movement with maximum comfort.

Shop by frame shape  

Browse frames for everyone

Women

Men

Kids

Sponsored

865 results

$89.00

Emporio Armani EK3006 49mm Child Pillow Eyeglasses Demo Lens Lens

pink / demo lens

$175.20 - $219.00

Select items on sale

Coach HC6166U 54mm Male Rectangle Eyeglasses - prescription-ready

blue/demo lens

brown/demo lens

$98.00

Arnette AN7252 54mm Male Pillow Sunglasses

black / transparent

blue / transparent

$227.00

Oakley OX8173 55mm Male Square Eyeglasses - prescription-ready

black/demo lens

Sponsored

$138.00

Armani Exchange AX1017 56mm Male Rectangle Eyeglasses - prescription-ready

Armani Exchange

4.2(13)

black/demo lens

$143.00

Scuderia Ferrari FZ6002U 59mm Male Square Sunglasses Polarized

Scuderia Ferrari

black / polarized grey

$155.00

Vogue Eyewear VO4178 52mm Female Square Eyeglasses

black / demo lens

$176.00

Ray-Ban RB7330 52mm Gender Neutral Irregular Eyeglasses - prescription-ready

5(1)

black/demo lens

brown/demo lens

purple/demo lens

$107.00

Arnette AN7194 52mm Male Pillow Eyeglasses

black / transparent

blue / transparent

$107.00

Vogue Eyewear VY2034 51mm Child Pillow Eyeglasses Demo Lens Lens

black / demo lens

blue / demo lens

$125.00

Armani Exchange AX3116 55mm Man Rectangle Eyeglasses Demo Lens Lens

Armani Exchange

black / demo lens

brown / demo lens

$227.00

Oakley OX3035 54mm Man Rectangle Eyeglasses Demo Lens Lens

black/demo lens

grey/demo lens

Sponsored

$160.00

Ray-Ban RB3758 54mm Gender Neutral Square Sunglasses

$94.00

Vogue Eyewear VY2024 49mm Child Cat Eye Eyeglasses Demo Lens Lens

black/demo lens

purple/demo lens

$98.00

Arnette AN7252 52mm Male Pillow Sunglasses

black / transparent

blue / transparent

$175.20 - $219.00

Select items on sale

Coach HC5131 51mm Male Round Eyeglasses - prescription-ready

black/demo lens

blue/demo lens

$210.00

Ray-Ban RB7256 53mm Gender Neutral Square Eyeglasses

brown / clear

grey / clear

$129.00

Scuderia Ferrari FZ8004U 57mm Man Rectangle Eyeglasses Demo Lens Lens

Scuderia Ferrari

black/demo lens

red/demo lens

$141.00

Vogue Eyewear VO5483 52mm Female Butterfly Eyeglasses - prescription-ready

black/demo lens

brown/demo lens

$235.00

Oakley OO9480 57mm Female Rectangle Sunglasses

blue / rose gold

Sponsored

$242.00

Oakley OX8061 58mm Male Rectangle Eyeglasses - prescription-ready

black/demo lens

$123.00

Oakley OY8001 50mm Child Square Eyeglasses - prescription-ready

black/demo lens

$181.00

Vogue Eyewear VO5487B 54mm Female Butterfly Eyeglasses

brown / demo lens

clear / demo lens

$111.50

reg $223.00

Sale

Ray-Ban RB8955 51mm Gender Neutral Square Eyeglasses - prescription-ready

red/demo lens

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