New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Lands' End Essential Cotton Reversible Rug 23x39 - 2 of 2
Lands' End Essential Cotton Reversible Rug 23x39 - 1 of 2

Lands' End Essential Cotton Reversible Rug 23x39 - 1'11"x3'2" - Black

$33.71 reg $44.95
Sale save $11.24 (25% off)

size1'11"x3'2"
colorblack
  • black
  • khaki

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Made of fine cotton — combed for softness
  • Reversible for double the life
  • Designed to coordinate with our Essential Bath Towels
  • Carefully bound edges
  • 100% cotton. Machine wash. Imported

Description

This bath rug offers pure cotton comfort at a great price. Short, snag-resistant loops of fine cotton keep it looking new longer. Edges durably finished with woven tape.
Features: Rectangle (shape)
Number of Pieces: 1
Dimensions (Overall): 39.0 inches (L), 23.0 inches (W)
Fabric Name: Plush
Construction Technique: Machine Made
Textile Material: 100% Cotton
Style: Bath Rugs
Backing Material: 100% Cotton
Fabric Weight Type: Year Round Fabric Construction
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1002937087
UPC: 197231412594
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 12 inches length x 11 inches width x 4 inches height
Estimated ship weight: 0.01 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What makes this rug reversible?

submitted by AI Shopping Assistant - 1 month ago
  • A: The rug is designed with identical patterns on both sides, allowing you to flip it for extended use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can I use this rug in my bathroom?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this rug is specifically designed for bathroom use, offering comfort and style.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the construction technique of this rug?

submitted by AI Shopping Assistant - 1 month ago
  • A: This rug is machine made, ensuring durability and consistency in quality.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should I clean this bath rug?

submitted by AI Shopping Assistant - 1 month ago
  • A: The rug is machine washable and can be tumble dried for convenience.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the cotton used in this rug soft?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the rug is made from fine, combed cotton known for its softness.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

Guests are saying

This bath rug is a popular choice among guests for its plush feel, absorbency, and reversible design. Many appreciate its ability to coordinate well with various bathroom decors and its durability over time. However, some guests have raised concerns about slipperiness and shedding after washing. Overall, it offers a comfortable and stylish addition to any bathroom, making it a worthwhile investment for those seeking quality and comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 134 reviews
    4 out of 5 stars
    18 February, 2026
    originally posted on Lands' End
    Image

    Maybe too thick?

    These reversible bath mats are incredibly thick, soft, and fluffy. They feel great on your feet. Alas, they cannot be cleaned in my front loading washer. I’m sorry I bought two before discovering this fact. They are so heavy when wet that the washer cannot spin the water out. I will have to take them to a commercial laundromat.
    Did you find this review helpful?
    1 out of 5 stars
    15 February, 2026
    originally posted on Lands' End
    Image

    Color doesn’t match

    Product itself seemed OK but I bought it to match towels that had the same color supposedly. It’s not even close. No idea if it was a mistake at the factory, but it’s unusable because of the color difference between the rug and the towels.
    Did you find this review helpful?
    3 out of 5 stars
    5 February, 2026
    originally posted on Lands' End
    Image

    All nice except the color…

    Seems to hold up well, comfy to step on. The only problem is that the color does not at ALL match other products listed as “prairie sage” from Lands’ End, which makes your bathroom look mismatched. If you can’t get the colors to match, call it a different color !!!
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on Lands' End
    Image

    Works with Heated Tile Floors

    This is my second purchase of this rug. I have heated tile floors in my mudroom and because of this, I cannot use rugs with non-slip rubber backings. They could potentially melt or worse, cause my floor to overheat and short circuit. But I still need an absorbent rug because we live in a rainy and snowy climate. This rug is thick, absorbent, easily washable, and the perfect size for my entrance.
    Did you find this review helpful?
    2 out of 5 stars
    27 November, 2025
    originally posted on Lands' End
    Image

    Great until you need to launder them

    I have four of these large rugs, two white and two pebble (gray). These are nice thick heavy rugs that feel nice under the feet. Unfortunately, even when laundered carefully, threads start unravelling and both sides eventually look unsightly. They also shed a LOT of lint in the dryer. I mean A LOT. So much that I usually have to stop the dryer half-way though to clean the lint trap.
    Did you find this review helpful?
    2 out of 5 stars
    26 August, 2025
    originally posted on Lands' End
    Image

    Unsafe

    I purchased two of these rugs. I have several 100% cotton Lands End bath mats that are excellent and have lasted for 10+ years. However, these are very slippery. I tried putting the cotton loop side down and it doesn't make a difference. They are a real hazard.
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2025
    originally posted on Lands' End
    Image

    (no review title)

    color neutral and coordinates well with bathroom and size big enough for a tub 23x39 very absorbent
    Did you find this review helpful?
    1 out of 5 stars
    12 April, 2025
    originally posted on Lands' End
    Image

    Caution!

    I have bought these rugs for years and have never had a problem with them except some fraying after many years of daily use. I purchased these this year and they must be made with a different material as they slide all over the floor. My daughter who walks with a cane and has never had an issue with our other rugs from Lands End until I purchased these, the rug slide right from under her and down she went. We returned them immediately.
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2025
    originally posted on Lands' End
    Image

    Cushy soft well constructed bath rug

    Love this rug! Very thick and soft. It's only been a few weeks, but isn't shedding, feels solid and I think it's going to last quite a while.
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2024
    originally posted on Lands' End
    Image

    Love these rugs

    I have been buying these reversible rugs for years because they are really the best made, heavyweight rugs, anywhere for my bathroom with a vinyl floor as rubber back can turn your vinyl yellow. For several years pretty colors have not been available. I just received the new blue and the green. The green rug is darker than I expected and not really the right green tint for my newly remodeled bathroom. Colors do fade but I don’t think this green will ever match. The blue rug will be good, much better than the current “silver” light gray that I have that looks worn after walking on it a few times. Thanks Lands End for adding color back to our bathrooms!
    Did you find this review helpful?
    4 out of 5 stars
    7 August, 2024
    originally posted on Lands' End
    Image

    (no review title)

    I bought two other rugs from a different company, the same brand I like them, but they were not large enough for what I wanted This rug is a little darker than those others, but just perfect for what I was looking for.
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2024
    originally posted on Lands' End
    Image

    Great feel.

    Was great color for bathroom.
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2024
    originally posted on Lands' End
    Image

    Great rug?

    Very nice rug. Washed nicely and is reversible if you remove the tag!
    Did you find this review helpful?
    2 out of 5 stars
    4 January, 2024
    originally posted on Lands' End
    Image

    Missing Bed, Bath and Beyond quality

    Land’s End would be well advised to use the mill and manufacturer that was the source of the Wamsutta brand for Bed, Bath and Beyond. This rug was shipped with Land’s End's advice to cut pulled loops with scissors. Good advice since I have given up on the description of this rug as double-sided: there wouldn’t have been much rug remaining for all of the pulled loops if I had not placed the rug loop-side down. Note: I have two, 10-year-old Wamsutta loop rugs in high traffic areas without a single pulled loop.
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2024
    originally posted on Lands' End
    Image

    Nice, Soft, Good-sized Bath Rugs

    LOVE this Bath Rug! Bought 2 of these for two new bathrooms after a remodel, and they are soft, springy, absorbent, and the perfect size! They feel really good underfoot. I bought the Blue and the Grey colors, and both go well with the tile and decor of the different bathrooms. I haven't washed them yet, but I expect they will be fine. I like the fact that they are reversible. I'll update the review if they don't wash well.
    Did you find this review helpful?
    3 out of 5 stars
    30 December, 2023
    originally posted on Lands' End
    Image

    Soft bath mat

    The color is a darker blue than the picture. The mat is a bit slippery on the floor. It is very soft and thick and it does dry quickly. I haven’t washed and dried it yet so I can’t comment on its washability.
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2023
    originally posted on Lands' End
    Image

    Great kitchen rugs

    I bought these rugs a few monthss ago. They are thick and wash well. I even bought a second set.
    Did you find this review helpful?
    1 out of 5 stars
    4 December, 2023
    originally posted on Lands' End
    Image

    First wash, pulls all over the place

    I do not have a washer with an agitator, and item was washed per instructions, and it came out with multiple pulls and damage. Unfortunately, I had already ordered two more items that are the same Line, and I wish I could’ve canceled the whole order. Very poor quality.
    Did you find this review helpful?
    4 out of 5 stars
    30 October, 2023
    originally posted on Lands' End
    Image

    Soft, thick rug

    Nice bath mat. It’s thick and soft. I ordered Copenhagen blue which I thought would be a blue-grey but it is blue-purple. Pretty color, just unexpected.
    Did you find this review helpful?
    5 out of 5 stars
    7 October, 2023
    originally posted on Lands' End
    Image

    Warm under your feet rug

    I’ve always felt this is the Best Cotton Bath Rug. This washes well and maintains its shape.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy