Cup-boosting, sexy shaping bra adds up to one cup size.
Natural boost for a perfect profile.
Stay There Power® Band helps keep bra in place without slipping.
Plush padding for sexy lift and cleavage.
Soft, satiny fabrication.
Smooth under clothes.
Adjustable straps.
Underwire.
About this item
Fit & style
Cup-boosting, sexy shaping bra adds up to one cup size.
Natural boost for a perfect profile.
Stay There Power® Band helps keep bra in place without slipping.
Plush padding for sexy lift and cleavage.
Soft, satiny fabrication.
Smooth under clothes.
Adjustable straps.
Underwire.
Make a statement in your open-back and strapless outfits with the comfort of the Love the Lift® Demi Strapless Multiway Bra from Maidenform®. Designed for coverage underneath the lowest necklines or backless and strapless pieces, this demi bra will be a favorite in your intimate wardrobe. The soft and smooth material is seamless underneath your clothing while offering you support and the perfect fit from the underwire construction.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: 81% Nylon, 19% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Seamless
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 52186503
UPC: 014671143584
Item Number (DPCI): 023-06-0601
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This strapless bra is praised for its comfort, fit, and versatility, making it a great choice for various outfits. Many guests appreciate its ability to stay in place without slipping, even during active use. The soft fabric and adjustable straps enhance its appeal, while the design accommodates different body types. However, some guests noted sizing issues, particularly with cup sizes, suggesting that potential buyers may want to consider sizing up for the best fit.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8
3.8 out of 5 stars
164 star ratings
3.8 out of 5 stars with 164 reviews
comfort
3.9 out of 5
comfort: 3.89 out of 5
sizing
true to size
sizing: true to size
value
4.1 out of 5
value: 4.11 out of 5
72% would recommend
11 recommendations
1 out of 5 stars
5 April, 2026
originally posted on Maidenform
Painful
Had to wear nipple covers and bandaid to prevent bleeding. Most painful material and where the straps attach digs in to my skin so much. I have experienced this at each size.
Car9
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1 out of 5 stars
7 February, 2026
originally posted on Maidenform
POOR ALL AROUND FIT
THIS BRA IS ONLY FOR V NECK CLOTHING, BUT NOT FOR TURTLE NECK SWEATER
sIZZLE
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4 out of 5 stars
13 October, 2024
originally posted on One Hanes Place
Good lift and side support.
If you are looking for some lift and great side support, this is the right bra for you. I gave it four stars because I think the straps could be a bit wider for comfort.
Jill from lowell
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 August, 2024Verified purchase
Perfect for smaller chest
This bra is very comfortable and it looks very good. I think is perfect for smaller chest.
Kasia
2 guests found this review helpful. Did you?
1 out of 5 stars
20 May, 2024
originally posted on Maidenform
Creates awful shape!
These are a terrible fit. Cut in at the top edge and make me look like I have weird shaped, low, pointy boobs.
Aliciaxx
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3 out of 5 stars
24 April, 2024
originally posted on One Hanes Place
Not for large breast
I purchased a 36C and in my opinion the cups could have covered more ov my breast. I only tried it on but I'm not sure if my breast are not going to move due to the lack of coverage. I think you ladies understand what I am saying.
Abrams
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5 out of 5 stars
18 April, 2024
originally posted on One Hanes Place
Best bra in years!
This is the best bra I've had in years! I bought two of these on clearance about three years ago, and I thought they wouldn't work out because I never liked wearing demi's. Well, I've worn them almost exclusively in that time! And they've lasted by air-drying only. I recently ordered another and glad to find in different colors. This bra is so flattering. The extra padding doesn't look fake. It just gives a really "Natural Boost" as the name states. You can wear it with anything, even t-shirts!
LaurelE
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5 out of 5 stars
10 April, 2024
originally posted on Maidenform
Perfect fit for women with small cup size
I have been searching forever for a bra that fits my broad back and small cup size!!! Any bra size 38 plus has cups larger than a B with tons of extra padding. It is the answer to my prayers!
Joan P
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5 out of 5 stars
22 February, 2024
originally posted on One Hanes Place
A Very Comfortable Bra
My bra inventory is 100% Maidenform. I like this underwire because it give support and a "boost" without feeling uncomfortable like some push up bras. Also, looks very smooth under tight fitting tops.
Julie M
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5 out of 5 stars
10 January, 2024
originally posted on One Hanes Place
Great bra
Great feel, looks great and comfortable.
Chrissy D
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5 out of 5 stars
27 December, 2023
originally posted on One Hanes Place
Amazing Lift!
This is the best push-up bra I've ever had. It gives great lift and definitely adds a little size. As a B cup, this gives me just the right amount of additional lift I'm looking for. Really love this bra!
Jenny41
1 guest found this review helpful. Did you?
2 out of 5 stars
1 September, 2023
originally posted on Maidenform
Size up
I ordered 3 strapless bras to try on and this was one that was sent back. The push up padding overtook the cupsize, and the band was very tight. The pushup was also pretty extreme, more for an event or specific outfit/appearance than daily use.
JayGo
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2023Verified purchase
So comfy
Wore for a night out, it stayed up the whole night and was super comfy. Great value!
nav
comfort
5.0 out of 5
comfort: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
sizing
true to size
sizing: true to size
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5 out of 5 stars
5 August, 2023
originally posted on One Hanes Place
I wear this even when a strapless isn’t needed!
This is the second one I’ve ordered. It’s got awesome grip so it doesn’t slide down. Looks good even under a T-shirt. Being strapless, it fits a bit snug (which I like), but just something to keep in mind.
May1
1 guest found this review helpful. Did you?
5 out of 5 stars
20 July, 2023
originally posted on One Hanes Place
Needs more push up
Comfortable and fit is good. Wish it had more push up padding
L15a
1 guest found this review helpful. Did you?
5 out of 5 stars
22 June, 2023
originally posted on Maidenform
Great bra
Great bra to wear strapless. Stays in place and comfortable
Paula C
2 guests found this review helpful. Did you?
5 out of 5 stars
23 May, 2023
originally posted on One Hanes Place
Quality bra for a great price
Fit perfectly and is made of high quality. Love the style.
smurfette618
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 May, 2023Verified purchase
Perfect grip for a sundress
Works excellently as a strapless bra, no slipping even with a loose dress
Chloe W
2 guests found this review helpful. Did you?
5 out of 5 stars
18 May, 2023
originally posted on One Hanes Place
Very Comfortable.
Great fit, very comfortable and pretty! Once I was able to determine what size was appropriate for me, I ordered several of these.
JoanEllen
1 guest found this review helpful. Did you?
4 out of 5 stars
7 May, 2023
originally posted on One Hanes Place
Nice lift
Nice bra and definitely gives lift. Very attractive. The underwire could use a little more cushioning.