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Kellogg's Breakfast Cereal
$5.29 ($0.32/ounce)
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About this item
Highlights
- An oven-baked oat bran cereal combined with the satisfying taste of coconut flakes, a touch of warm cinnamon, and a dusting of nutmeg
- Fall into the irresistible crackle of crispy, lightly sweetened cereal for a delicious family breakfast
- Good source of 8 vitamins and minerals; No artificial colors or flavors; Kosher Dairy; Contains wheat, coconut, and soy ingredients
- A high fiber cereal (contains 8g total fat per serving) to enjoy with your favorite milk; Makes a tasty snack at work or as a quick dinner
- Includes 1, 16.5oz box of ready-to-eat Kellogg’s Cracklin’ Oat Bran cereal; Packaged for freshness and great taste
Description
Wake up and start your day with the simple goodness of Kellogg's Cracklin' Oat Bran. This deliciously crafted, oven-baked cereal helps you shine your brightest, even on your busiest days. Mornings have never tasted this good. Golden oats, the satisfying taste of coconut flakes and a dusting of cinnamon and nutmeg make for the ultimate taste experience with each bite of distinctively shaped ‘O'-like clusters; Just as nutritious as it is delicious, this whole grain breakfast cereal is an excellent source of fiber (contains 8g total fat per serving), a good source of 8 vitamins and minerals, and contains no artificial colors or flavors. Go beyond the breakfast table and enjoy Cracklin' Oat Bran as a delicious any-time snack. Grab a handful straight from the box, pack a treat for later, pour a bowl for a quick breakfast, or use as a base in a homemade trail mix recipe. No matter how you enjoy, Kellogg's Cracklin' Oat Bran is sure to please the whole family.
Serving Size: 56.0 g
Serving Per Container: 8
Amount Per Serving:
Calories: 230
% Daily Value*
Total Fat 8g10%
Saturated Fat 3.5g18%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 3g
Cholesterol 0mg0%
Sodium 65mg3%
Total Carbohydrate 41g15%
Dietary Fiber 7g25%
Sugars 16g
Added Sugars 15g30%
Protein 4g
Vitamin D 3mcg15%
Calcium 20mg0%
Iron 4.5mg25%
Potassium 210mg4%
Thiamin mg20%
Riboflavin mg20%
Niacin mg20%
Vitamin B6 mg20%
Folate mcg20%
Folic Acid 45mcg
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 300
% Daily Value*
Total Fat 8g10%
Saturated Fat 3.5g10%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 3g
Cholesterol 5mg1%
Sodium 140mg6%
Total Carbohydrate 50g18%
Dietary Fiber 7g25%
Sugars 25g
Added Sugars 15g30%
Protein 10g
Vitamin D 5.2mcg25%
Calcium 240mg15%
Iron 4.5mg25%
Potassium 490mg10%
Folic Acid 45mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oats, sugar, wheat bran, palm oil, oat bran, corn syrup, wheat starch, coconut, contains 2% or less of molasses, cinnamon, malt extract, natural flavor, salt, soy lecithin, nutmeg, vitamins and minerals: reduced iron, niacinamide, vitamin b₁ (thiamin hydrochloride), vitamin b₆ (pyridoxine hydrochloride), vitamin b₂ (riboflavin), folic acid, vitamin d₃, vitamin b₁₂' '
Allergens & Warnings:
CONTAINS WHEAT, COCONUT AND SOY INGREDIENTS.Dietary Needs: Kosher
Features: Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.5 Ounces
TCIN: 89912732
UPC: 041192103995
Item Number (DPCI): 231-00-1240
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.32 inches length x 6.41 inches width x 9.88 inches height
Estimated ship weight: 1.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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4.6 out of 5 stars with 534 reviews
quality: 4.06 out of 5
taste: 3.94 out of 5
value: 3.83 out of 5
73% would recommend
19 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025
STOP ADDING CINNAMON!!!!!
I used to “LOVE” Kellogg’s Crackling Oat Bran Breakfast Cereal before Kellogg’s decided to add cinnamon to the Crackling Oat Bran Breakfast Cereal I like cinnamon a little bit BUT not in everything!!!!!
5 out of 5 stars
26 August, 2025
originally posted on wkkellogg.com
America needs more Cracklin' Oat Bran
This is the best cereal! I wish it wasn't so hard to find in stores! I've been eating this since I was a kid with my grandmother and I'm nearly ready to retire!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025
15 grams of sugar?
15 grams of sugar is way too much, sorry
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
Cereal
Great flavor and crunch!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
not as good as it used to be
I used to love this cereal, but the recipe has changed - not for the good. It's smaller, lighter in color, less flavor...just not that good. Won't buy again
2 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
Lots of burnt pieces
I like this cereal because it fills me up and I'm not hungry for a few hours after but over the past couple of years most boxes contain burnt pieces of cereal. I don't know how their quality control can fix this but it's so gross to take a bite and get that burnt taste. It's more than a few pieces, too so it's not like you can just pick them out. Also, it's one of the most expensive cereals you can buy so it's ridiculous that this is an issue.
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2024Verified purchase
Bring on The Bran!
Fresh, great taste, crunchy. My go-to for healthy bowels.
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2024Verified purchase
Scrumptious, crackly, flavorful!
This cereal has always felt like a sleep hit, to me. It's so delicious, but no one I know has ever tried it. I've eaten it as a semi-regular breakfast & snack for nearly 20 years. It tastes absolutely fantastic! It's a sweet, spiced, crunchy cereal. It does have a lot of calories & sugar per serving, but the serving size is also larger (per gram) than most other cereals—gram for gram it likely stacks up the same as others. Even though Kellogg's changed their formulation a number of years ago, it's still delightful. It does seem rather expensive, though, compared to most similar cereals.
4 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2023Verified purchase
Cereal boxes
We always buy the little boxes of cereal when we travel. Would rather have a different type of cereal instead of 2 Cocoa Krispies
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2023Verified purchase
Yum and fun!
Super fun and yummy for the kids!
4 out of 5 stars
3 September, 2023
Like But Not The 2 Coco Crisp Boxes
I like the ability to have a variety of cereals without buying a bunch of big boxes but I don’t get why there are 2 Coco Crisp boxes. It’s not a popular cereal and feels like a cheap addition. Include just 1 or a better chocolate cereal. I love the other options though.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2022Verified purchase
Love this!
Perfect size for my toddler!
5 out of 5 stars
25 January, 2022Verified purchase
Good combination
My daughter loves them and take one to school everyday.
5 out of 5 stars
3 October, 2021Verified purchase
Variety
Perfect for a weekend trip.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2021Verified purchase
Fun Pack
1 POPs, 1 Apple Jacks, 2 Cocoa Krispies, 2 Frosted Flakes, 2 Fruit Loops Pictures made it seem like there was going to be 2 boxes of pops and 2 boxes of apples jacks.
5 out of 5 stars
17 May, 2021Verified purchase
Campsite breakfast
These make great variety breakfast options for the kids when we're camping. The small boxes are easy to pack.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2021Verified purchase
loved by kids
My kids like the variety of cereals
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2021Verified purchase
(no review title)
the variety was perfect for my child
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2021Verified purchase
Kellogg's Fun Pack
Great way to get my 6 year old to try a variety of cereal without having to buy an entire box that may go to waste.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2020Verified purchase
(no review title)
Good variety and nice serving size