IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty

Love the ease of applying, looks natural, no creasing

No more eye shadow brushes, this stick is perfect.

I absolutely love this it stays on wonderfully and the color

Very very light colored, you hardly see it on light skin tone

[This review was collected as part of a promotion.] I love eyeshadow sticks and I’m so glad I found them here. The colors are beautiful and the glide on effortlessly with no patches or creases. Thx IT for making awesome products!!

I love these eyeshadow sticks, they go on so smoothly, and last all day.

These shadow sticks are creamy and apply so easily for every day. My go to..

It is meant for younger skin. It did not go on smoothly

These are stiff and dry, impossible to apply without pulling and stretching your eye skin whether you apply directly, with a brush or with your finger. If you actually do get some applied, it doesn't blend at all. I can't believe they thought this was acceptable to put on the market. I feel duped and I'm out hard earned money.

This only takes a few seconds to apply and the color choices available are great. I now prefer this as part of my morning routine when I am getting ready to face the world

I love this color and the way it blends beautifully with other creme stick eye shadow shades

Long lasting, matte neutral. Love this

I love this eyeshadow stick. It is so easy to use and the color lasts all day without creasing. It blends well, too.

The best for a daily light makeup especially if you have no time.

[This review was collected as part of a promotion.] So easy to apply, goes on smooth and stays throughout the day. My go to daily eye color and add the No-Tug eyeliner - it's the bomb!! Love it.

Hate that it needs sharpening! Then the correct sharper is out of stock, it has been for a long time

I absoutely LOVE how smooth this eyeshadow goes on. The color was exactly what was pictured and it elevates my eyes and brings a pop!

Best stick eyeshadow. Color stays true and consistency is perfect.

Have tried multiple brands of eyeshadow sticks. These are by far the best especially for older eyes.

[This review was collected as part of a promotion.] I use IT SUPERHERO NO TUG WATERPROOF EYESHADOW STICKS for 3 reasons very important to me: 1) the ease of applying light weight perfect eye color where you want it with 1 tool. 2) the fact that it is waterproof! My eyes tend to water at times and I'm also very tender hearted which makes me easy to cry, which is terrible for my eye makeup! Waterproof products like IT EYESHADOW STICKS stay put as long as I just pat my eyes with a hanky or tissue. 3) I very rarely have to touch up my eye makeup even with my teary/watery eyes! I'm not a fan of having to carry around makeup products of any type to "touch up" my look! With the exception of lipstick♡LOL!!