$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Fair
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908715
UPC: 609332849365
Item Number (DPCI): 052-16-6032
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.53 inches width x 4.67 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2740 reviews
easy to apply: 4.17 out of 5
easy to remove: 4.44 out of 5
long lasting: 3.74 out of 5
quality: 3.85 out of 5
value: 4.12 out of 5
65% would recommend
49 recommendations
Elf is that girl
5 out of 5 stars
Thumbs up graphic, would recommend
meech - 6 days ago, Verified purchaser
- Skin type: Normal, Combination
- Skin concern: Redness, Uneven skin tone, Aging, Acne
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
The only drug store foundation that has impressed me, ever. This one will be a staple for me.
Love elf soft glam so much
5 out of 5 stars
Thumbs up graphic, would recommend
BHunL - 7 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Acne, Dark circles, Redness, Uneven skin tone, Blackheads, Aging
I LOVE this foundation. It covers so well, the coverage is buildable, and ir creates a gorgeous glowy and flawless finish. I wear it for all occasions, casual and dressy. I am on my second tube.
Flexible, comfortable coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Abby M - 15 days ago, Verified purchaser
- Skin type: Dry, Combination
- Skin concern: Uneven skin tone
- Skin tone: Light
Perfect option for a natural look! I like that you can sheer this product out for just a touch of color correction or build it for higher coverage. It feels really light on the skin and it hasn’t clogged my pores after about 10 days of daily wear. The squeeze bottle makes it easy to apply directly to your face which makes this quick to apply. At this price point this product is a no brainer. I have dry/combo sensitive skin and I’m really happy with this product!
Not my favorite
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelsey - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Acne, Pores
- Hair color: Blonde
- Eye color: Blue
Any imperfection is emphasized and it doesn't bend super well.
Not my favorite
3 out of 5 stars
thanhsomi_297 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I usually don't use drugstore foundation, but I gave it a try. The packaging is plastic so it doesn’t look fancy or as i expected. I found it quite heavy for my skin. The medium coverage is suitable for those who like American-style makeup. I prefer a simple makeup look, so it seems a bit overdone for me. However, its price is quite affordable, making it suitable for young people.
Good and affordable
4 out of 5 stars
rholli__5780 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed this product more than I thought. I think it has great coverage while still giving a natural finish to the skin. I use it with the elf halo glow filter. It smells like most foundations: not good but bearable. The package is perfect for traveling
E.l.f. soft glam foundation shade 21 light neutral
5 out of 5 stars
alisonp41_128 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Foundation from e.l.f. cosmetics blends beautifully. It coverages nicely. I prefer a light to medium coverage, which is exactly what it offers. I used the shade 21 light neutral. It is also vegan, and cruelty-free. You can't beat the price either, it won't break the bank.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
KC7 - 1 month ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Acne, Uneven skin tone
- Eye color: Brown
Amazing light to medium coverage. So light, doesn’t feel like your wearing make up! Have tried many different, expensive foundations from Sephora. For the price, amazing! I have sensitive skin and great on mature skin.
Good foundation
5 out of 5 stars
allidoo25_3238 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Matches with many completions . Looks flawless. Lays on face beautifully. Smells like make up. Packaging is ok for the price it is. I would buy again.
It runs dark
5 out of 5 stars
amandae186_9596 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture was great. It felt very smooth. Left my skin glowing. The shade was a little dark for my complexion, but it will be perfect in the Minnesota summer.
Great lightweight foundation!
5 out of 5 stars
inesm116_8868 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] this is the perfect light weight foundation! i don’t feel like my skin looks cakey after i use it and it feels very natural. i’m not a big makeup girl so this perfect for me!
Lightweight !
5 out of 5 stars
pizzylyle_5740 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t pick the right shade so I gave to my paler sister and it looked really nice on her! She liked elf as it is an affordable and reliable brand. Would recommend!
Mom is GLOWING
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 1 month ago
- Skin tone: Medium
- Skin type: Oily
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Redness, Pores, Dark circles
Buy it, just buy it. Made this tired momma glow!
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Pamelamama - 1 month ago, Verified purchaser
- Skin concern: Acne
- Eye color: Green
- Hair color: Auburn
- Skin type: Normal
- Skin tone: Light
Made my skin appear very textured, almost like it wouldn’t blend in
Not for dry skin
3 out of 5 stars
reviewsbymaple_447 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As someone with dry skin, this foundation is NOT for me. The coverage is great and it blends well, but the satin finish made my skin look crusty and dehydrated. There’s no scent and the packaging is great, but this product was not for me.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
sabedi - 2 months ago, Verified purchaser
- Skin type: Dry, Normal, Oily
- Skin tone: Medium
- Skin concern: Redness, Dark circles, Blackheads, Dullness, Acne, Sensitivity
- Hair color: Black
- Eye color: Brown
I like this one with great coverage on my foundation makeup.
Love the smooth application
5 out of 5 stars
Thumbs up graphic, would recommend
Gigi - 2 months ago, Verified purchaser
- Eye color: Brown
- Skin concern: Puffiness, Sun damage, Aging, Redness, Pores, Uneven skin tone
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Combination
The foundation applies smoothly and makes your skin look good. However, I wished they would create the same formula with SPF 50.
Truly soft glam foundation!
4 out of 5 stars
kierram7_8659 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I do really enjoy this foundation! it’s definitely a nice satin lighter coverage but can be really built up. I wore it all day on several occasions and it held up well! I’m in the shade light neutral which is a pretty good shade match. it gives a nice hydrating look without making my skin greasy. I do have normal to oily skin in the T zone for reference. I recommend using the Elf ultimate blending brush with it to initially apply and then take a sponge all over to finish. it gives a nice even soft look
Great product line
5 out of 5 stars
jansonmariewest_8978 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great coverage without too much product. Leaves a beautiful matte finish and is very blendable. Doesn't leave you feeling like you're wearing pounds of makeup.
delivers a polished, soft glam appearance effortle
5 out of 5 stars
yslvoyage_2374 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Cosmetics Soft Glam Foundation offers a lightweight, buildable coverage with a natural finish. It blends seamlessly, providing a smooth, radiant look suitable for everyday wear. The formula feels comfortable on the skin and doesn’t clog pores. Perfect for those seeking a subtle glow, it’s affordable and easy to apply. Overall, a great drugstore option that delivers a polished, soft glam appearance effortlessly.