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Lands' End Premium Supima Cotton Towel

Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3
$15.96 sale price when purchased online
$19.95 list price
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381337
UPC: 825386670810
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2467 reviews
    0% would recommend
    1 recommendations

    Superb towels

    5 out of 5 stars
    - 13 days ago
    originally posted on Lands' End
    Image
    Bought rosebud but returning as not quite pink enough. Quality is amazing.
    Did you find this review helpful?

    Even better than before

    5 out of 5 stars
    - 16 days ago
    originally posted on Lands' End
    Image
    I purchased some LandsEnd towels several years ago and was very happy with them. When I needed new ones, I ordered these. I was expecting a good, ice towel, but these are FABULOUS! The bath towels are oversized--you can wrap them around your body easily. They are soft and absorbent. You won't be disappointed.
    Did you find this review helpful?

    Soft feel

    5 out of 5 stars
    - 19 days ago
    originally posted on Lands' End
    Image
    This is more expensive than I usually have bought but the towels are very soft and luxurious.
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    - 20 days ago
    originally posted on Lands' End
    Image
    These towel from Land’s End are so soft and absorbent. I am going to buy a set for my daughter.
    Did you find this review helpful?

    Consistent Quality

    5 out of 5 stars
    - 20 days ago
    originally posted on Lands' End
    Image
    I have been purchasing these towels for over 15 years, and have always been pleased with them. The price on them, however, has gotten so ridiculously high that I only purchase them when they are half off, and then I stock up.
    Did you find this review helpful?

    Good color but stringy

    3 out of 5 stars
    - 24 days ago
    originally posted on Lands' End
    Image
    I wanted charcoal gray towels that would be absorbent. They are that. HOWEVER, they are producing strings every time I wash them. That’s the whole reason I wanted new towels, to avoid the strings.
    Did you find this review helpful?

    Also Disappointed

    1 out of 5 stars
    - 30 days ago
    originally posted on Lands' End
    Image
    I fully expected premium towels from the other reviews. I wish I'd read the one entitled "Terrible," as I had the exact same experience. The gray towels arrive with a few loops hanging as strings. I washed them as instructed: cold water on gentle, before using. When they emerged there were many more loops pulled out and strings hanging. This should not happen. I returned them.
    Did you find this review helpful?

    Color not as shown. But the quality is good

    2 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Image
    The quality of the towel is good. I’ve bought LE towels for years. The problem is in the color. While it looked like the gray I bought before, it was darker and more like a blue color than gray. Disappointed that they don’t match bathroom colors or the other towels I bought before.
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Image
    We love these thick and plush towels.They make us feel like we are at an expensive spa. They wash beautifully and hold their deep blue color.
    Did you find this review helpful?

    Great Towels

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
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    These towels are generously sized, thirsty, and good looking.
    Did you find this review helpful?

    Terrible

    1 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Image
    I have always ordered from Lands end. This is my first negative review. The towels I ordered are a disgrace. After the first wash every towel had long strings coming out. Spent a long time cutting them back. I did not expect this poor quality of towels from Lands End. I could never use them for guests.
    1 reply from Customer Care team - 1 month ago
    Oh no! This should never happen, and I'm truly sorry this was your experience. I encourage you to contact a specialist by chat (click on "Help" at the top left of landsend.com and drop down to "live chat") or by phone at 1-800-963-4816.
    Did you find this review helpful?

    Shower perfect!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
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    Love the towels, colors are perfect. They launder well, soft and fluffy. I do overuse detergents. Zero softeners.
    Did you find this review helpful?

    (no review title)

    2 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    They are very soft, but the problem is that they bleed a dark blue constantly when you put them under a faucet. Clearly not color fast treated. Don't wash them with anything else!
    Did you find this review helpful?

    Best Towels Ever!!!!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    I’ve had these towels for awhile and they have been washed and dried a few times. They are truly the softest towels I have ever purchased.
    Did you find this review helpful?

    Shale Gray is really ice BLUE

    3 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    Beware that "shale gray" color is actually very pale ice blue/grey --stronger blue tones when put next to true gray. Towels are large, expecially the hand towels and fluffy prior to washing. The quality was mixed- some towels had pulls in the terry. Had to return since color was NOT GRAY. Lands End would only issue merchandise credit after taking the return to Happy Returns. They would not provide a free return shipping label as they used to.
    Did you find this review helpful?

    Thin and of lower quality than previous versions

    2 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    The quality of this towel has gone down considerably from last year, when I bought a set of the same type for my guest bathroom. These new ones are much lighter in weight and less fluffy. As another reviewer noted, now you have to wash them in cold water on "delicate", which I can do, but what's up with that? Delicate towels?
    Did you find this review helpful?

    Shale Gray More Blue

    4 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
    Did you find this review helpful?

    Color does not match!!!

    1 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
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    I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
    Did you find this review helpful?

    Very thin

    1 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Image
    Unfortunately, after waiting in anticipation for several months for my backordered towels to arrive, I was so disappointed to find that they are very thin and cheaply made. I thought they would fluff out after being washed, but they’re terribly thin. It is not at all the quality I expected from Lands’ End
    Did you find this review helpful?

    Not what they use to be

    3 out of 5 stars
    - 3 months ago
    originally posted on Lands' End
    Image
    I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
    Did you find this review helpful?

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