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KVD Beauty Paraben Free Aluminum Tattoo Eyeliner - Ulta Beauty - 2 of 4KVD Beauty Paraben Free Aluminum Tattoo Eyeliner - Ulta Beauty - 3 of 4KVD Beauty Paraben Free Aluminum Tattoo Eyeliner - Ulta Beauty - 4 of 4
KVD Beauty Paraben Free Aluminum Tattoo Eyeliner - Ulta Beauty - 1 of 4

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner - Mad Max Brown - 0.01 Fl. Oz - Ulta Beauty: Defining, Eyes, Single Container

$25.00

ColorMad Max Brown
  • Brown
  • Mad Max Brown
  • Trooper Black
Size0.55oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Suggested Age: 18 Years and Up
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liner, Liquid
Beauty Purpose: Defining
Net weight: .55 Milliliters
Features: Waterproof
TCIN: 91843088
UPC: 840026677714
Item Number (DPCI): 342-02-0696
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.56 inches length x 0.75 inches width x 6 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The recent formula change of this eyeliner has left many guests disappointed, as it no longer delivers the same quality and performance that made it a favorite for years. While some appreciate its ease of use and portability, the new version has been criticized for drying out quickly, smudging, and lacking the bold pigmentation that users loved. Guests are seeking alternatives as they mourn the loss of the original formula's reliability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6952 reviews
    20% would recommend
    5 recommendations
    1 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
    Image

    What's happening to this brand??

    I used to love KVD trooper black. However, lately they have been dried. I bought two recently because the first one was dry and the second one came dry too!!! Save your money and buy something cheaper or better. $50+ was wasted right after the other. This is horrible! If only they could refund faulty products!!
    V
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2026
    originally posted on http://www.ulta.com
    Image

    New formula is not it!

    Immediately noticed the difference in formula. It dries up quick so my eyeliner doesnt go on smoothly. Will not be purchasing again. Very disappointed
    Ellie
    Did you find this review helpful?
    1 out of 5 stars
    25 February, 2026
    originally posted on http://www.ulta.com
    Image

    Smudges

    The eyeliner showed significant smudging within 5 hours (half my work day). It did not look good at the end of the day. I do have slightly hooded eyes, but dont have this problem with other liquid eye liners.
    Cece
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
    Image

    Nope-do not buy

    Its not black more like faded black. NYX Epic Wear Liquid waterproof a THOUSAND times better. Smudged after a long day. NYX would never.
    Lels323
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    The coolness of the horse has never been so sharp! Tattoo Liner is colored all day, extremely sharp and extremely fast. This lost pen is a leg! Exactly standard, durable, anti-smudge. The face is sharp, decent.
    Mini
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Black
    • Eye color: Blue

    Love!

    I love this liner! I've used it for a few years now, and it is better than any other liquid liver I've ever used.
    Jessica
    Did you find this review helpful?
    2 out of 5 stars
    16 February, 2026
    originally posted on http://www.ulta.com
    Image

    New formula is terrible

    This used to be my ride or die eyeliner, and I'm disappointed I gave away my last older one. This new formula sucks so bad, it always transfers. I am throwing it out as soon as I get home, because I'm tired of the embarrassing marks all over my eyes at work. They ruined the one good thing left about this brand, and I can safely say I'm no longer interested in anything KVD beauty.
    Jill
    Did you find this review helpful?
    1 out of 5 stars
    12 February, 2026
    originally posted on http://www.ulta.com
    Image

    Used to love, not anymore

    I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
    Jen
    Did you find this review helpful?
    1 out of 5 stars
    12 February, 2026
    originally posted on http://www.ulta.com
    Image

    Used to love, not anymore

    I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
    Jen
    Did you find this review helpful?
    1 out of 5 stars
    12 February, 2026
    originally posted on http://www.ulta.com
    Image

    Used to love, not anymore

    I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
    J
    Did you find this review helpful?
    1 out of 5 stars
    12 February, 2026
    originally posted on http://www.ulta.com
    Image

    Used to love, not anymore

    I used to love this liner years ago, but I took a break from it as I started using another brand. I decided to come back to it, and was extremely disappointed to say the least. It's not the same formula I used to know and love. Now, it barely stays on because tranfers so easily, and it's incredibly hard to attain an even application. It's very streaky, even after shaking it. I had heard about the formula being changed and can confirm that it is not as great as it used to be. Would not purchase again.
    J
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on http://www.ulta.com
    Image

    My fav

    Goes on smooth with precision. My go to every day liner.
    CT
    Did you find this review helpful?
    1 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
    Image

    Old Formula bring it back

    I have been using it for years ... The new formula just cant stand my oily eyelids no more i bought it in 2025 😭
    Flower
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    Love everything about this liner. Color, application, precision & cruelty free
    Alli
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
    Image

    Best eyeliner period

    I will never use anything else. Smooth, juicy, doesnt dry out, precise. Will absolutely not budget until you use a makeup remover. Amazing.
    Jordan
    Did you find this review helpful?
    1 out of 5 stars
    23 January, 2026
    originally posted on http://www.ulta.com
    Image

    It's like using a dead sharpie…

    You know when a black marker is dried up and you can't get a solid line anymore at all? It's like that. Right out of the box.
    May
    Did you find this review helpful?
    4 out of 5 stars
    21 January, 2026
    originally posted on http://www.ulta.com
    Image

    LOVE!

    my absolute favorite eyeliner although its not as brown ar id like, i love the precision and creaminess
    smartmarch
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on http://www.ulta.com
    Image

    The GOAT of All Liners

    This eyeliner is in it for the long haul! Go directly from work to play without any touch ups. It can easily be applied with lashes with ease.
    Wonder Woman
    Did you find this review helpful?
    1 out of 5 stars
    18 January, 2026
    originally posted on http://www.ulta.com
    Image

    New formula is NOT improved

    The new formula smudges all over my upper eyelids as the day goes on. This had been the best eyeliner I found for hooded eyelids and became the only eyeliner I ever used. It never smudged even after 12 hours of use. Why even keep the product the same name if it's not the same product anymore? I'm frustrated with the change and now the search is on again to replace what had once been the best eyeliner ever.
    Jay
    Did you find this review helpful?
    1 out of 5 stars
    6 January, 2026
    originally posted on http://www.ulta.com
    Image

    Terrible reformulation

    This eyeliner was my ride-or-die for ages but the reformulation is just awful. no pigment, clumpy, and so dry its impossible to make a clean wing. Genuinely one of the worst eyeliners I've ever used. If I could give this half a star I would. Bring back the old formula!
    Rip
    Did you find this review helpful?

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