KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner - Mad Max Brown - 0.01 Fl. Oz - Ulta Beauty: Defining, Eyes, Single Container
$25.00
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The recent formula change of this eyeliner has left many guests disappointed, as it no longer delivers the same quality and performance that made it a favorite for years. While some appreciate its ease of use and portability, the new version has been criticized for drying out quickly, smudging, and lacking the bold pigmentation that users loved. Guests are seeking alternatives as they mourn the loss of the original formula's reliability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6952 reviews
20% would recommend
5 recommendations
1 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

What's happening to this brand??
I used to love KVD trooper black. However, lately they have been dried. I bought two recently because the first one was dry and the second one came dry too!!! Save your money and buy something cheaper or better. $50+ was wasted right after the other. This is horrible! If only they could refund faulty products!!
1 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com

New formula is not it!
Immediately noticed the difference in formula. It dries up quick so my eyeliner doesnt go on smoothly. Will not be purchasing again. Very disappointed
1 out of 5 stars
25 February, 2026
originally posted on http://www.ulta.com

Smudges
The eyeliner showed significant smudging within 5 hours (half my work day). It did not look good at the end of the day. I do have slightly hooded eyes, but dont have this problem with other liquid eye liners.
1 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com

Nope-do not buy
Its not black more like faded black. NYX Epic Wear Liquid waterproof a THOUSAND times better. Smudged after a long day. NYX would never.
5 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

Love it
The coolness of the horse has never been so sharp! Tattoo Liner is colored all day, extremely sharp and extremely fast. This lost pen is a leg! Exactly standard, durable, anti-smudge. The face is sharp, decent.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Blue
Love!
I love this liner! I've used it for a few years now, and it is better than any other liquid liver I've ever used.
2 out of 5 stars
16 February, 2026
originally posted on http://www.ulta.com

New formula is terrible
This used to be my ride or die eyeliner, and I'm disappointed I gave away my last older one. This new formula sucks so bad, it always transfers. I am throwing it out as soon as I get home, because I'm tired of the embarrassing marks all over my eyes at work. They ruined the one good thing left about this brand, and I can safely say I'm no longer interested in anything KVD beauty.
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com

Used to love, not anymore
I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com

Used to love, not anymore
I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com

Used to love, not anymore
I used to use this liner years ago and absolutely loved it. I took a break from it because I started using another brand, but recently decided to come back to it. I'm sad to say it's not the same formula I used to know and love. I had read online that there was a formula change, but decided to give it a go anyway. This new formula is NOT it. It is extremely hard to obtain an even application because it applies streaky, even after shaking it. I also found that the product transfers easily, and sometimes by the end of the day, my wing would be nearly gone. I'm extremely disappointed to say the least. I would not purchase this product again.
1 out of 5 stars
12 February, 2026
originally posted on http://www.ulta.com

Used to love, not anymore
I used to love this liner years ago, but I took a break from it as I started using another brand. I decided to come back to it, and was extremely disappointed to say the least. It's not the same formula I used to know and love. Now, it barely stays on because tranfers so easily, and it's incredibly hard to attain an even application. It's very streaky, even after shaking it. I had heard about the formula being changed and can confirm that it is not as great as it used to be. Would not purchase again.
5 out of 5 stars
1 February, 2026
originally posted on http://www.ulta.com

My fav
Goes on smooth with precision. My go to every day liner.
1 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com

Old Formula bring it back
I have been using it for years ... The new formula just cant stand my oily eyelids no more i bought it in 2025 😭
5 out of 5 stars
28 January, 2026
originally posted on http://www.ulta.com

Love
Love everything about this liner. Color, application, precision & cruelty free
5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

Best eyeliner period
I will never use anything else. Smooth, juicy, doesnt dry out, precise. Will absolutely not budget until you use a makeup remover. Amazing.
1 out of 5 stars
23 January, 2026
originally posted on http://www.ulta.com

It's like using a dead sharpie…
You know when a black marker is dried up and you can't get a solid line anymore at all? It's like that. Right out of the box.
4 out of 5 stars
21 January, 2026
originally posted on http://www.ulta.com

LOVE!
my absolute favorite eyeliner although its not as brown ar id like, i love the precision and creaminess
5 out of 5 stars
21 January, 2026
originally posted on http://www.ulta.com

The GOAT of All Liners
This eyeliner is in it for the long haul! Go directly from work to play without any touch ups. It can easily be applied with lashes with ease.
1 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com

New formula is NOT improved
The new formula smudges all over my upper eyelids as the day goes on. This had been the best eyeliner I found for hooded eyelids and became the only eyeliner I ever used. It never smudged even after 12 hours of use. Why even keep the product the same name if it's not the same product anymore? I'm frustrated with the change and now the search is on again to replace what had once been the best eyeliner ever.
1 out of 5 stars
6 January, 2026
originally posted on http://www.ulta.com

Terrible reformulation
This eyeliner was my ride-or-die for ages but the reformulation is just awful. no pigment, clumpy, and so dry its impossible to make a clean wing. Genuinely one of the worst eyeliners I've ever used. If I could give this half a star I would. Bring back the old formula!