$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Made only from vegan ingredients with no animal by-products.
- No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Description
Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, skin irritant
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93050522
UPC: 810021110424
Item Number (DPCI): 063-01-0190
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 5.5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 342 reviews
effectiveness: 2.64 out of 5
quality: 2.91 out of 5
value: 2.82 out of 5
45% would recommend
11 recommendations
Would recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffani B - 9 days ago, Verified purchaser
Worked very well. Good color. Smells great and lasts a while. Be warned: like most dyes.. it stains EVERYTHING.
did almost nothing
1 out of 5 stars
Thumbs down graphic, would not recommend
crystal - 10 days ago, Verified purchaser
the dye does almost nothing, my hair stayed almost the same color and nothing really happened. in my opinion it just dried out my hair. don't recommend
Hair dye
5 out of 5 stars
Thumbs up graphic, would recommend
Purple AF - 10 days ago, Verified purchaser
I liked the smell of it
Great pop of color!
5 out of 5 stars
Liz S. - 11 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Super vibrant and took to my hair really well! And the color stayed vibrant through several washes!
Fun color but gone after forst wash
1 out of 5 stars
Thumbs down graphic, would not recommend
Rad1006 - 11 days ago, Verified purchaser
Easy to use. Spent an hour to 2 hours highlighting my daughter’s hair with it. Let it sit for about 45, box says minimum of 30 minutes. Rinsed as the directions said and it was great. Color was beautiful and she was super happy. After her first real shower 2 days after we dyed it, color is Completely gone. Waste of time. Not a bit of pink left. I mean 0, not even a tint of it.
Been using this color for
5 out of 5 stars
Martha T. - 11 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Been using this color for 8 years. I absolutely it. So bright and fades beautifully.
It’s come out wonderful
5 out of 5 stars
Susan B. - 12 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] It’s come out wonderful
Waste Of Money
1 out of 5 stars
Thumbs down graphic, would not recommend
Bigmommafive - 13 days ago
Ginger Flare color is a Totally waste of money. this particualr color not only Did Not Take but what was left rinsed out with the quickness. Never Again!
Super Satisfied!!
5 out of 5 stars
Lithsamay L. - 14 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] My favorite color and go to! Smells amazing and doesn’t damage my hair whatsoever! Color is so vibrant and lasts through many washes. Artic Fox has been my choice for many years & will continue to be!!! I :heartpulse: Artic Fox!
love this color! always so
5 out of 5 stars
Paige H. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] love this color! always so bright, and i get tons of compliments. the hair dye smells so good, and leaves my hair so soft!
Magic in a bottle!
5 out of 5 stars
Nicole S. - 15 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] So i have been a long time AF lover (strictly them only) for over 8 year’s now & the magic that comes with each AF coloring they sell, never hurts my hair and always smells like wonderful grapes. <3 gradient is the best. The combo i use most often is this, purple rain and some aquamarine. <3
Pretty but didn’t work well
3 out of 5 stars
Jocelynne J. - 16 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Beautiful color but the color did NOT transfer to my hair. Left it on my roots for about 2 hours the SECOND time applying it a week later and my roots still didn’t absorb color. The first time I let it sit for a little over 1 hour. My natural hair color is light brown, almost blonde. I never had issues with other dyes…
Pretty but doesn’t work on my roots
3 out of 5 stars
Jocelynne J. - 16 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Beautiful color but the color did NOT transfer to my hair. Left it on my roots for about 2 hours the SECOND time applying it a week later and my roots still didn’t absorb color. The first time I let it sit for a little over 1 hour. My natural hair color is light brown, almost blonde. I never had issues with other dyes…
LOVE the shade of Purple
5 out of 5 stars
Madison A. - 17 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] LOVE the shade of Purple Rain. Its so easy to use, and SO vibrant on bleached hair. Its been absolutely gorgeous paired right next to Wrath & Poison both vibrant reds. Very thankful for AF and all they do.
Phenomenal Coloring!
5 out of 5 stars
Audia F. - 19 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love this dye so much! It works well on my medium toned hair, which gives it such a shimmery color when the light goes through it. It ALSO turned my entire shower purple- but that's how you know it is going to last!
I love this color! I
5 out of 5 stars
Elizabeth L. - 19 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] I love this color! I dont pre lighten my hair so it gives me more of a natural ginger color.
Old Faithful
5 out of 5 stars
Shelly L. - 20 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Fast delivery, vivid colors, minimal mess. Arctic Fox colors remain my go to brand.
Great hair dye
5 out of 5 stars
Izzy C. - 20 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] Loved it so much! My hair looks exactly how I wanted it to!
Purple Af review
5 out of 5 stars
Meghan B. - 20 days ago
originally posted on arctic-fox.myshopify.com
[This review was collected as part of a promotion.] It smelled very good and the color looks super cool. It made my hair more tangled than usual even after a few days but I really love the dye. Thank you
Waste of money.
1 out of 5 stars
Thumbs down graphic, would not recommend
Dakota - 21 days ago, Verified purchaser
It didn't even last 2 washes on bleached hair.