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Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 2 of 4Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 3 of 4Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 4 of 4
Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra - 1 of 4

Playtex 18 Hour Ultimate Lift and Support Cotton Stretch Wireless Bra White 38DD Women's

$19.99 reg $43.00
Sale save $23.01 (54% off)

size38dd
colorwhite

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • COTTON STRETCH - A cotton-rich cotton/spandex knit jersey blend feels like a favorite tee against the skin.
  • ULTIMATE LIFT - Magic Rings® panels in the cups are designed to provide lift and side support, without the help of wires.
  • WIRELESS COMFORT BAND - A cotton-covered wireless underband adds support with barely-there comfort.
  • KEEP YOUR COOL - Cool Comfort® moisture-wicking cups help you feel cool and comfortable.
  • FAN FAVORITE - Same bra, different fabric. Popular style 4745 in comfortable cotton stretch.
  • NO-SLIP STRAPS - Cushioned straps are designed to stay in place.
  • 4-WAY SUPPORT - The TruSUPPORT® system is designed for all-over support. From the cups to the sides to the back to the straps.

About this item

Fit & style

  • COTTON STRETCH - A cotton-rich cotton/spandex knit jersey blend feels like a favorite tee against the skin.
  • ULTIMATE LIFT - Magic Rings® panels in the cups are designed to provide lift and side support, without the help of wires.
  • WIRELESS COMFORT BAND - A cotton-covered wireless underband adds support with barely-there comfort.
  • KEEP YOUR COOL - Cool Comfort® moisture-wicking cups help you feel cool and comfortable.
  • FAN FAVORITE - Same bra, different fabric. Popular style 4745 in comfortable cotton stretch.
  • NO-SLIP STRAPS - Cushioned straps are designed to stay in place.
  • 4-WAY SUPPORT - The TruSUPPORT® system is designed for all-over support. From the cups to the sides to the back to the straps.
LIFT YOU LIKE, COMFY SUPPORT YOU NEED As soft as your everyday tee, this 18 Hour® wireless bra is a fan favorite for many reasons. It all starts with cotton stretch fabric that feels great against the skin and wicks away moisture to keep you cool and comfortable all day. You’ll get the gentle lift we all want from time to time from panels in the cups that also provide side support - without any wires getting in the way. Wider, cushioned straps adjust in the back, and you’re going to love the sleek, smooth back. A fan favorite? We think so. Because you deserve the world (and a great bra).

playtex-18-hour-bras

bra
band size underbust (in inches)
34 33-34
36 35-36
38 37-38
40 39-40
42 41-42
44 43-44
46 45-46
48 47-48
50 49-50
52 51-52
54 53-54

All sizes in inches unless otherwise noted.

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: Cotton
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1008297990
UPC: 738994599834
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This bra has garnered mixed feedback from guests, with many praising its comfort and cotton fabric, making it ideal for warm weather. However, concerns about sizing, particularly with the straps and cup sizes, have been noted. Guests appreciate the support and softness, but some have found the lining material less than ideal. Overall, it serves as a good option for those seeking a wireless, cotton bra with decent support.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 510 reviews
    comfort: 1.5 out of 5
    sizing: too big
    value: 1 out of 5
    0% would recommend
    2 recommendations
    5 out of 5 stars
    9 June, 2026
    originally posted on One Hanes Place
    Image

    Super comfortable, even better after washing

    This is my favorite bra. It is even better after washing, which softens the lining. It does shrink the cups ever so slightly, which makes it fit me perfectly. Highly recommended!
    Sandy Mc
    Did you find this review helpful?
    3 out of 5 stars
    22 April, 2026
    originally posted on One Hanes Place
    Image

    Should have read the reviews

    No, the straps can’t be lengthened enough — and I’m short. And yikes, the crispy lining (what is that, taffeta?) in the cups completely wipes out the comfortable cotton appeal.
    gpSTL
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 April, 2026Verified purchase

    (no review title)

    C cup is more like a DD. Way too big. Band was good but cups are ridiculously large
    Rita
    comfort: 2 out of 5
    sizing: too big
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    30 March, 2026
    originally posted on One Hanes Place
    Image

    I need this bra in black!

    This bra fits me perfectly and I love it! You don't know what I've gone through looking for a cotton, wireless bra that fits in a 38c. Why does this bra not come in black?
    Mz3131
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    4 February, 2026
    originally posted on One Hanes Place
    Image

    one big question

    I bought this because I wanted a cotton bra for summer wear. When it arrived, I found that it was what I was expecting, except for the fact that the cups ARE LINED WITH A WOVEN POLYESTER FABRIC. This totally defeats the purpose of getting an all-cotton bra. I think I'll be cutting out the lining and just use it as an around-the-house bra, rather than going through the whole return process.
    LHill
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    11 January, 2026
    originally posted on One Hanes Place
    Image

    Needs a wider band

    A few issues for me. Needs a wider band, cotton fabric should be on the inside of the cup, band runs small so I had to size up one size.
    Jean325
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on One Hanes Place
    Image

    Good quality

    Supportive good-quality bra. Love the fabric and colors too.
    GalyJ
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 December, 2025Verified purchase

    Weird material, scratchy and uncomfortable.

    Inside of Bray was paper like material same as the throw away paper like scrubs or gowns they give in hospital. Very scratchy and rough did not stretch and bra was wrinkled on outside because of it. You couldn't wear this out of the house unless you are layered up because of the extreme amount of bunching and wrinkles. Worst bra I have ever seen.
    Sarah
    comfort: 1 out of 5
    sizing: too big
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    3 October, 2025
    originally posted on One Hanes Place
    Image

    Order larger band because of shrinkflation

    Every time I purchase this bra it seems like they are making the shoulder straps shorter and shorter. I now have to have them to the max in length and they are still tight. They also seem to have done the same with the band. Same size but now instead of being able to hook in the middle it is snug on the last and yes I measured before ordering,
    Crys B
    Did you find this review helpful?
    1 out of 5 stars
    3 October, 2025
    originally posted on One Hanes Place
    Image

    (no review title)

    I would love to have this bra in a 36DDD but it’s never available, and been trying for a couple of years. I did purchase it in white by accident, thinking I had had the right size but it was actually 38DDD. I was so disappointed.
    Never Available
    Did you find this review helpful?
    3 out of 5 stars
    1 September, 2025
    originally posted on One Hanes Place
    Image

    Soft cotton on the outside

    I would have preferred all cotton, but the cup areas are lined with another, less soft, material (nylon?). Not the worst, but not the most comfortable. Seems to be of good/lasting quality.
    Ccjj
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2025
    originally posted on One Hanes Place
    Image

    Excellent fit and comfort.

    Love this bra. The fit, shaping and lift are excellent. The cotton fabric is very comfortable. I will be buying more.
    MK Fried
    Did you find this review helpful?
    1 out of 5 stars
    24 August, 2025
    originally posted on One Hanes Place
    Image

    Straps way to short

    I should know better then to buy a bra without trying it on. The pictures with the models looked great. When I received it in the mail, I tried it on right away. I was so disappointed. I had a hard time getting it on. The straps are way too short. Yes they can be adjusted in the back but only about an inch. The bra was way up under my arm pits after I adjusted the straps to be as long as they would go. I will never be able to wear this bra.
    CMY1
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on One Hanes Place
    Image

    Flattering fit and cooling fabric

    Comfort, lift, support, cool
    PauletteB
    Did you find this review helpful?
    4 out of 5 stars
    13 August, 2025
    originally posted on One Hanes Place
    Image

    New playtex

    Band still rolls, cup lining larger than outside of bra, does have more lift than other no -wire bras
    Irishchick
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2025
    originally posted on One Hanes Place
    Image

    Just right

    Perfect! Just what I’ve been looking for. Plenty of support without padding or wires. So far washes very well; did not put in dryer.
    CBID
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2025
    originally posted on One Hanes Place
    Image

    Comfort and Fit!

    The fit is perfect and the feel of the bra is wonderful. It is very comfortable to wear and looks good with all types of clothing.
    PJnoI
    Did you find this review helpful?
    5 out of 5 stars
    3 July, 2025
    originally posted on One Hanes Place
    Image

    Comfortable cotton bra

    This cotton bra provides comfort, fit and great support. The lining offers great concealment when wearing lighter summer tops. It offer cooler wearing than others of less breathable fabric during these hot summer months. It is a great addition to my wardrobe.
    Fran S
    Did you find this review helpful?
    4 out of 5 stars
    26 June, 2025
    originally posted on One Hanes Place
    Image

    Playtex 18 hour ultimate shoulder comfort

    New this week. Wore it yesterday. Size 38C. Band is firm so don’t size down. Feels ok and will soften a bit. Cups run large (should have read that it has fuller cups) so it fits but the cups are not as smooth as I’d like under clothes. Next one will be a 38b for me. The edging is a bit scratchy and I’d prefer just a smooth edge. Maybe it will soften after a few washes. Overall nice bra for the price and wore it all day comfortably. Great lift for a wireless bra too. Maybe too much for me at times.
    Lona5
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2025
    originally posted on One Hanes Place
    Image

    Best Cotton Bra Ever

    This is probably the only bra that won't give me a rash. I love the feel of cotton. They fit so nice.
    Did you find this review helpful?

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