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Diaper Rash Ointment - 4oz - up&up™ - 2 of 3Diaper Rash Ointment - 4oz - up&up™ - 3 of 3
Diaper Rash Ointment - 4oz - up&up™ - 1 of 3

Diaper Rash Ointment - 4oz - up&up™

10 Questions
$3.19

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At a glance

About this item

Highlights

  • Maximum strength diaper rash paste treats and prevents diaper rash
  • Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
  • Provides relief from diaper rash discomfort by sealing out wetness
  • Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin

Description

Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Sulfate-Free, Paraben-Free, Aluminum-Free, Dye-Free, Hypoallergenic, Contains Zinc Oxide
Product Form: Paste
Package Quantity: 1
Features: Pediatrician Tested
TCIN: 11454279
UPC: 085239346488
Item Number (DPCI): 007-08-0624
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '40.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash protects chafed skin due to the diaper rash and helps seal out wetness

Directions

Directions change wet and soiled diapers promptly cleanse the diaper area allow to dry apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged

Other information

Other information store between 20°-25°C (68°-77°F)

Inactive ingredients

petrolatum, glycerin, cod liver oil, sorbitan sesquioleate, lanolin, beeswax, zea mays (corn) starch, tocopheryl acetate, potassium sorbate, fragrance

Shipping details

Estimated ship dimensions: 7.1 inches length x 1.9 inches width x 1.5 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the cream go on clear or white?

submitted by Daisy - 2 years ago

  • A: Can we use this for baby acne

    submitted byAnonymous - 1 year ago

  • A: The cream goes on White.

    submitted byKate - 1 year ago

  • A: Hi Daisy - Thank you for your interest in the item. The cream is liquidy in texture and blends out easily. - Faith

    submitted byFaith - 2 years ago
    Target staff support

  • A: It goes on white!

    submitted bylexyfields - 4 months ago

  • A: The paste is white The ointment is clear

    submitted byBaba - 2 years ago

Q: Does this have a smell or fragrance?

submitted by aku - 7 years ago

  • A: Not really. It is white in color.

    submitted byTerry - 7 years ago

  • A: Yes a very light sort of earthy floral. It’s super vague but there.

    submitted byDnth8cait - 1 year ago

  • A: Yes, it contains fragrance

    submitted byshannon - 4 months ago

Q: Can this be used for adult diaper rash from incontinence

submitted by sk - 10 months ago

  • A: Hello sk - Thank you for your interest on - Diaper Rash Ointment. The suggested age for this Ointment is 0-2 Years. Hope this information helps. Happy shopping! - Rose

    submitted byRose - 10 months ago
    Target staff support

Q: why did the cream and liquid separate? When I squeeze the bottle, liquid comes out not white cream/paste

submitted by Lisa - 1 year ago

  • A: Hi, Lisa - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 1 year ago
    Target staff support

Q: Is the fragrance lavender?

submitted by Dee - 1 year ago

  • A: Hello Dee - Thank you for your interest on - Diaper Rash Ointment. It is a very light sort of earthy floral fragrance, but it is not lavender. I hope this information helps. Happy Shopping!. - Rose

    submitted byRose - 1 year ago
    Target staff support

Q: Is there a safety data sheet?

submitted by ahartman - 5 years ago

  • A: Hi Ahartman - Great question! Please feel free to give us a call at 800.440.0680 to obtain that information. Have a great day! -Stephanie

    submitted byStephanie - 5 years ago
    Target staff support

Q: Whats the difference in purple tube and blue tube?

submitted by BusyBee - 5 years ago

  • A: Hello BusyBee - Thank you for reaching out to ask what the difference is between the Up and Up Diaper Rash Ointment is. The blue is creamy and contains Zinc Oxide Aloe & Vitamin E. Zinc Oxide protects against wetness and the Aloe and Vitamin E help treat diaper rash. The purple is a paste and contains 40% (maximum strength) Zinc Oxide. - Melodee

    submitted byDeDe - 5 years ago
    Target staff support

Q: Is thus a cream or an ointment?

submitted by Baby Doll - 5 years ago

  • A: Hi Baby Doll - Great question and thank you for checking out our up&up baby items. This is an ointment. Be sure to check out the product details and description for more helpful information. We hope this fits your needs! - Alex

    submitted byAlex - 5 years ago
    Target staff support

Q: How many oz is in this tube?

submitted by Adorn2000 - 6 years ago

  • A: Hi Adorn2000 - Great question. This tube holds 4 oz. Thanks for asking! - Alli

    submitted byAlli - 6 years ago
    Target staff support

Q: is this item FSA ellegible?

submitted by Maritsa - 8 months ago
See all questions (10)

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Guests are saying

This diaper cream offers an affordable alternative to name brands, effectively healing diaper rashes with a high zinc oxide content. Many guests appreciate its smooth consistency and pleasant scent, making it easy to apply. While some guests experienced irritation due to added fragrance or talc, the majority found it to be a reliable choice for their babies. Overall, it stands out for its value and effectiveness, making it a staple for many families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 552 reviews
    quality: 4.12 out of 5
    value: 4.3 out of 5
    75% would recommend
    475 recommendations
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    14 August, 2026Verified purchase

    (no review title)

    Good Quality for a Great price
    Target Team Member
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase

    Best diaper rash treatment

    This cream works just as well as the name brand and more affordable. this clears up the diaper rash within a few days. glad they made a affordable one that works just as well. we keep this one in our diaper bag and use the jar at home. we lost be the generic comes in a high zinc oxide percentage.
    LoveTarget
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    This works so well
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Great product

    Works really well on my baby’s diaper rash and a very affordable price
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 August, 2026Verified purchase

    Works well

    Works so well for us! Everyone has different reactions to skin products so it’s really hard to tell if something works or not. I got this straight from when my son was a newborn. I think they all work great but for this price, I would keep rebuying it. You have to put a thick layer on the rash. I noticed he has a red rash around the area and I put it on thick and the next diaper change about 2 hours later, it reduced by like 70% and it was a just a small lined circle instead a full circle. My son does have more sensitive skin when it comes to marking easily but he doesn’t had any reactions to skin products so far
    asan
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2026

    Contains talc = rash.

    I ran out of the great value one and bought this. Baby developed a bad rash. Compared the ingredients and the target brand has Talc.
    Rosieposie
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 July, 2026Verified purchase

    smell too strong.

    i did see a review about the strong scent they said was powdery. not powdery, smell is strong and more like sickening sweet? seems to be drying if you can handle the odor. returning.
    target lady
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    No

    Dislike; irritated my daughter really bad probably the fragrance. Made minor irritation worse maybe needed to use just for prevention.
    Diane
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2026Verified purchase

    (no review title)

    Our favorite diaper ointment!! Just as good if not better than the name brands for way less.
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase

    Very good value

    Had no idea Target made generic Desitin. It works as good as the brand name. I think it has a bit more fragrance and slightly thinner in consistency, but the price is half the brand name and it healed my baby’s diaper rash in just a few days. I will be buying the generic from now on.
    Designdreamer
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026Verified purchase

    (no review title)

    I literally keep a stockpile for my babies, just like desitin but cheaper
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    BEST diaper cream for our baby

    This is THE cream for us. Tried lots of different ones for our baby girl who had terrible terrible diaper rash and this one worked just as well or better than max strength desitin and I personally think it smells better and for a way better price. I know every baby is different but it’s worth trying if you’re thinking about it!
    Natalie
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 May, 2026Verified purchase

    (no review title)

    This is our favorite diaper cream. It’s effective and has a pleasant but mild scent. I’ve tried others and keep coming back to this one.
    Meg
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    Works Really Well

    This works great, I use all the time. The consistency is great and a little goes a long way. There are more expensive creams out there and this works just as well or even better. The blue pkg version of their cream is not consistent and sometimes is watery, so I stick to the "purple one" now.
    KSD
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase

    Love it

    We’ve been using desitin and decided to try this for half the price. Works just as well! Definitely will be buying this for my babies!
    Targetluv7272772
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    Our #1 diaper cream

    This stuff is amazing, I can't say enough good about it. It takes care of any rash quickly, the texture is always consistent (unlike their blue version, which is watery), it doesn't smell too strongly, it's affordable, the tubes are sturdy and don't leak, and cleanup is easy. I hope they never discontinue it.
    Lara
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    (no review title)

    personally this is my favorite diaper cream out of all the ones I’ve tried, definitely works fast for my baby. the cream itself is really smooth and easy to spread vs other thick ones i’ve tried.
    radioheart
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2026Verified purchase

    (no review title)

    This thing is awesome. I actually like it more than desitine.
    Sita
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2026Verified purchase

    Switched brands not going back!

    I grabbed this desperately because the teacher was out of the aquaphor baby 3in1 rash cream, which I have loyally used since my first child was born. I recommended to everyone and hailed it as the only cream I could use for my sensitive-skinned babes. But I was WRONG. This product had the Same active ingredients at the same percentages. So I gave it a try, I was amazed how quickly this one worked, spread, smelled! I adore this product especially at more the half the price of aquaphor! And I love the consistency more. I will say I go through this much faster than the aquaphor but that could be due to my current babe breaking out more often (don’t know why Huggies changed their diapers, HORRIBLE experience)
    Mia
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Rash away

    This is a great product
    WonderMom
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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