Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 190 Nude - 0.68 fl oz
$12.99 ($19.10/fluid ounce)See 1 deal for this item
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Guests are saying
The Maybelline Instant Age Rewind Foundation has received mixed feedback, with many guests praising its lightweight feel, blendability, and natural finish. It offers medium to full coverage and is appreciated for its wide shade range and convenient sponge applicator. However, some guests experienced issues with the product oxidizing, settling into fine lines, and not being suitable for dry skin. The foundation's longevity and added SPF are also noted benefits, though the applicator's hygiene and effectiveness received mixed opinions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1168 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.95 out of 5
quality: 4.08 out of 5
value: 3.91 out of 5
73% would recommend
72 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
- Skin type: Combination
- Skin concern: Aging, Pores, Blackheads, Puffiness, Sensitivity, Dark circles, Acne, Uneven skin tone, Redness
- Hair color: Brunette
- Skin tone: Light
- Eye color: Green
Light and smooth application
This goes on smoothly and blends easily without making me feel like I’m wearing a ton of makeup.
5 out of 5 stars
9 February, 2026
originally posted on maybelline.com
Love it but worried it might be discontinued
Love it , goes on smooth does not cause irritation and does not separate throughout the day , the sponge is easy to come off , I use it without the sponge and use a foundation brush , worried it might be discontinued all the ones I buy have a expiration date of Feb 2026 , but can’t find anything online on weather it is discontinued or not
2 out of 5 stars
12 January, 2026
originally posted on maybelline.com
Maybelline erase erase this product out of your th
I'm going to bet that a man invented the application process with this product! It's taking me an hour twisting and twisting to get absolutely nothing on the cheap sponge yeah no germs get on it because nothing is on it! 1,000% disappointed and I will never recommend this to anybody. Unless you enjoyed getting a hammer and breaking the bottle open to get your product out this is for you!
1 reply from Consumer Care Center team - 2 months ago
We are so incredibly sorry for the frustration! We know how annoying it is when you're ready to use a new product and the applicator just won't cooperate. Pro-tip: On the first use, it can sometimes take up to 30–40 full turns to get the product to saturate the sponge. However, if you've been twisting for that long and still see nothing, it sounds like you may have a defective unit. We definitely don't want you reaching for a hammer! Please reach out to our consumer care team so we can make this right for you. Your feedback on the packaging is very important to us.
5 out of 5 stars
27 December, 2025
originally posted on maybelline.com
Amazing
First time in my 63 years that I have found a color that works. I love the smooth application and natural finish.
5 out of 5 stars
18 November, 2025
originally posted on maybelline.com
Easy to use
I love it. It leaves a smooth, natural finish. Ideal for dry or mature skin.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
silky
I love how soft and silky my face feels after applying this. it's so easy to use!
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Grey
- Skin concern: Sun damage, Aging
Foundation
It covers well and looks very natural!
5 out of 5 stars
24 September, 2025
originally posted on Maybelline.ca
Great coverage
I’ve been using this for about 6 years now and love the coverage I get but lately I can’t find my colour Creamy Natural; I hope you haven’t discontinued it!
4 out of 5 stars
21 September, 2025
originally posted on maybelline.com
Love it, if you can get into the bottle!
Wonderful product, Can't you come up with a better container that is not so difficult to open or get the heat sealed plastic wrap off the tip? Very frustrating and seems you could solve this easily with a different packaging tweak. PLEASE!
3 out of 5 stars
17 September, 2025
originally posted on Maybelline.ca
Love the foundation, hate the sponge applicator
I love this foundation. Great coverage & it gives my skin a nice glow and is great for hiding my dark circles and imperfections. I haven't tried this new formula yet; hoping that it hasn't changed too much. I will update my review once I've given it some time I would give it 5 stars, but not a fan of the sponge applicator. It doesn't always work, sometimes the sponge starts coming apart , and there's always some product at the bottom of the bottle that is wasted. A pump applicator or even just a straight up screw cap would make much more sense. I've recommended this to a few friends and they always tell me that they like it and would switch brands, but they hate the applicator.
1 reply from BEC team - 7 months ago
Thank you for your feedback on our Instant Age Rewind®. We are sorry to hear that you were not able to properly enjoy your product because of the difficulties with the applicator sponge. It is only through feedback from loyal customers that we can continue to improve our products. We will be sure to forward your comments to our team for review.
3 out of 5 stars
30 August, 2025
originally posted on maybelline.com
Lose the sponge
I wish this product was available in a regular bottle. Coverage is great. Shade is perfect. Applicator is gross. It sucks up so much product and it seems very unsanitary to have a damp sponge full of yesterday’s makeup rubbing on your face. I’m now using the product without the sponge. It works fine, but getting it out is a bit awkward.
1 out of 5 stars
27 August, 2025
originally posted on maybelline.com
Weak dispensation and sharp applicator tip
The applicator does not dispense much product at all and has a sharp tip inside. If I press harder to release the product I damage the already dark area under my eyes.
1 out of 5 stars
2 August, 2025
originally posted on maybelline.com
Horrible Applicator!!!
This has been my favorite makeup for several years. However the last 5 - 6 bottles I've purchased the makeup comes out all over and around the bottle, making a horrible mess. So much product and my money is wasted!! I've kept hoping for a fix, but now I'm going to have to go elsewhere. ;-(
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
Lifesaver for mature skin...absolute go-to everyday product
Love how it doesn't dry out or pull my mature skin. Never shows pores. Can add to it thru the day if need a cover up. Been wearing for years and use with Maybelline eraser concealer. Interestingly the Maybelline Fit Me foundationabsolutely kills my skin...dries out and causes breakouts. This product is very different and I highly recommend it!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Uneven skin tone, Aging, Redness
- Skin type: Combination
- Skin tone: Light
Natural look
Perfect match for my skin. Light-medium coverage. Evens out my rosacea, doesn’t do much for my dark under eye circles.
4 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2025Verified purchase
Box was completely opened
When I received the box from the delivery man, it was completely ripped open. He had me check to make sure the contents was accurate. The products inside were fine.
1 out of 5 stars
30 April, 2025
originally posted on maybelline.com
Not happy
Purchased this product (concealer and makeup) - put it on in the morning. Removed makeup, using my normal products, went to bed. By 11:40 I was awake, with my face burning and bright red. Applied cold compresses and was still painful. Dug around in the 1st aid kit & found some Benadryl ointment, which helped somewhat, but I'm still very uncomfortable 24 hours later.
2 out of 5 stars
25 April, 2025
originally posted on maybelline.com
Love it but hate manufacturing defects
I LOVE this product but not the manufacturing design. The last 2 times I have purchased this the twist mechanism has stopped working with in a few days of purchase. It’s not super expensive makeup but I still paid for it and want to get my money’s worth. First time I took the time needed to return it, this time I cut it open and using different sponge to apply. I’m switching to easier product. I don’t like wasting my hard earned money.
4 out of 5 stars
14 April, 2025
originally posted on influenster.com

Great coverage and looks like skin!
[This review was collected as part of a promotion.] Maybelline always has amazing products. It’s medium to full coverage build and it looks like skin! The finish is satin and it’s moisturizing. The shade I got is more yellow than my skin tone but I’d definitely purchase this product in my shade!
1 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2025Verified purchase
- Skin tone: Light
- Skin concern: Redness
- Skin type: Normal
Missing
I order it and didn’t recieved it I order it in drive and notice when I got home that it was missing