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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 2 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 3 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 4 of 4
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 1 of 4

Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 5A Medium Cool Brown, Clove

Color5A Medium Cool Brown, Clove
  • 4 Dark Brown, Nutmeg
  • 4W Dark Warm Brown, Roasted Chestnut
  • 5 Medium Brown, Hazelnut
  • 5A Medium Cool Brown, Clove
  • 5C Medium Brown, Peppercorn
  • 5G Medium Golden Brown, Pecan
  • 5W Medium Warm Brown, Cinnamon Stick
  • 6 Light Brown, Suede
  • 6.5G Lightest Golden Brown, Amber Shimmer

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At a glance

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Butylparaben-Free, Paraben-Free, Contains Vitamin E, Contains Vitamin C, Contains Coconut Oil, Vegan, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810935
UPC: 3614226794482
Item Number (DPCI): 063-01-1200
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, fragrance, dicetyl phosphate, 2-methylresorcinol, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, m-aminophenol, 1-naphthol, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/ mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate

Allergens & Warnings:

TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.

Shipping details

Estimated ship dimensions: 2.52 inches length x 3.6 inches width x 6.42 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I’ve never died my hair before because I’m worried that I’ll miss my original hair color and never get it back to normal so I was looking into this because it washes out. After it washes out completely does it alter the original hair color any?

submitted by Farm girl - 2 years ago

  • A: It’s never gonna wash out completely. They say they do but it’s not true. There will always still be at least some remaining color. That being said, go slow and get one kinda close to your natural color if you’re worried :) this one is a little darker than the box shows which is often the case so keep that in mind. Colors with red in them are the hardest to remove from your hair and hardest to cover so if you see one with a little red…just know it’s a little more difficult. (This one doesn’t have red) One more thing, it’s a lot easier to go darker than it is to go lighter so try not to go too dark unless you’re SURE you want that color for a while. <3

    submitted byCassie B - 1 year ago

Q: What ingredients make this hair color gentle on hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: The formula includes Coconut Oil and Aloe, which condition the hair while providing color.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What items are included in the hair color kit?

submitted by AI Shopping Assistant - 3 months ago

  • A: The kit contains 1 tube of Color Cream, 1 bottle of Activator, and 1 tube of Brilliant Shine Conditioner.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this product be used on all hair types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is suitable for all hair types, including coarse and normal hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this hair dye ammonia-free and vegan?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is both ammonia-free and formulated with vegan ingredients.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the color last after application?

submitted by AI Shopping Assistant - 3 months ago

  • A: The color lasts up to 28 washes, gradually fading over time.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: is this ammonia free

submitted by verified buyer - 1 year ago

  • A: Yes this is ammonia free

    submitted byKaren N - 1 year ago

Q: How many washes can I get from this

submitted by Vj - 2 years ago

  • A: The box says up to 28

    submitted byKaren N - 1 year ago

Q: Does this cover greys?

submitted by Jen99 - 1 month ago

Q: Can you use on same day permi? Or not

submitted by marie - 3 months ago
See all questions (13)

Additional product information and recommendations

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Guests are saying

This hair dye offers a variety of shades that guests appreciate for their vibrant colors and ease of use. Many guests love the gentle formula that doesn't damage hair, making it suitable for regular use. However, some guests have experienced unexpected color results, particularly with darker shades. Overall, it provides good gray coverage and is favored for its pleasant scent and affordability, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 2008 reviews
    effectiveness: 3.31 out of 5
    quality: 3.51 out of 5
    value: 3.51 out of 5
    57% would recommend
    170 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 April, 2026Verified purchase

    Clairol Natural Instincts

    Excellent coverage, doesn't drip and shiny hair when done.
    Bridgeport
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2026Verified purchase

    Disappointing

    After Clairol killed their men's line they recommended this as a substitute. Sadly, this does a terrible job on grey coverage and it's runny to the point of being nearly unusable for shorter hair
    semisemite
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 April, 2026Verified purchase

    (no review title)

    It’s similar to my natural color
    Melissa
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026
    originally posted on Clairol
    Image

    Stuck with Pitch Black Hair

    Never been so upset by a hair dye product. I was trying to cover light pink hair and this product turned my hair jet black. Washed it out for 30 minutes and no lifting. I was trying to somewhat match my natural hair, now my hair is stuck black just 3 weeks before prom. Super disappointed!
    1 reply from Clairol team - 16 days ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist
    Dom1
    Did you find this review helpful?
    2 out of 5 stars
    13 April, 2026
    originally posted on Clairol
    Image

    Issue with color. Will not wash out after 35 washs

    Not happy with this product at all. I bought the golden dark brown. Box showed it with brown hair.I should get a dark brown. Even though I followed the instructions to letter, I ended up with an auburn. It's been almost 5 months now. The no commitment to color does not work. I washed my hair between thirty five and forty times and I now have orange light auburn color now, a white gray skunkline. It does not rinse away with wash.And now I find myself in a situation where I have to get my hair dye back to it's normal gray color. I only bought it after several years of gray for a special event. And felt that it did not stand up to its promise.
    1 reply from Clairol team - 21 days ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment with our product; This is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Mel E
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on Clairol
    Image

    Best product I've tried- loyal buyer!

    I use 6c, Brass-free Light Brown, and I love it- my hair has a few stubborn greys that tint as 'hilights' but the coverage is excellent, shiny not dull, lasts well overall and IS BRASS-FREE!!! Super grateful they make this shade!
    annimac
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    7 April, 2026

    (no review title)

    Purchased light brown(6) and it completely covered my grays & helped blend old hi lights. It’s a lot darker than expected though. Next time I may try dark blonde.
    BChambs
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on Clairol
    Image

    My favorite Natural Instincts color!

    I’m a natural blonde, but now that I’m older my hair has lost a lot of shine and vibrancy. This makes me feel young again! All the Natural Instincts products tend to go warm on me, so the brass-free or cool tones are best. Wish they made a cool, light blonde. I like the way it gently washes out over time so there’s less of a demarcation. Been using for years
    Cakebuff
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on Clairol
    Image

    Horrible color turned black

    I have ruined my brown hair. This is not brown dye, it turned my auburn brown hair jet black. I only left it on 15 minutes. I am so sad ! It’s not fading at all. I will have to go to a professional to remove this color, my hair is so ugly !
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Jennyy31
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026Verified purchase

    Way too dark

    bought 6 suede, turned my gold hair black.
    Bree
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    29 March, 2026
    originally posted on Clairol
    Image

    Not the same anymore

    Have been using this color for years. Not happy with it anymore. Color fades way too fast. Mostly gone after a dozen shampoos. Last time I used the included conditioner it weighed my hair down & my hair looked greasy. Have never used it again. Just throw it straight into the garbage. Bring back the old long lasting formula of the dye & bring back the old conditioner.
    1 reply from Clairol team - 1 month ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. So, these added conditionings have been in the product, but with our new packaging design they are more called out. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Lynette
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026

    (no review title)

    Love this dye. Leaves my hair feeling nice and soft. The best.
    Cat
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on Clairol
    Image

    Color not as advertised

    One star because it did its job - it definitely dyed my hair. Black. My hair is now black. There is no dark brown about it. Very disappointed.
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Queen y
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on Clairol
    Image

    No longer semi permanent but Demi permanent

    I used the 28 day semi permanent color for years with good success. Liked the fact that I didn’t get significant roots with the product. I actually don’t care about the grays coming in, but liked it for changing my hair color from ash blonde to more of a golden dark blonde. However, the formula changed to demi permanent which I didn’t realize and I could see definite roots as it started to grow out. Swore I wouldn’t use it agin, but after almost a year half my head is ash blonde at the roots and half is golden light brown. More permanent I’d say! I was forced to use it again because I couldn’t stand the roots. Really disappointed that this isn’t semi permanent anymore. Very hard to find semi permanent anymore. I read another review that said the same thing! Demi is harder on your hair for sure. Please go back to offering semi 28 day formula!
    1 reply from Clairol team - 1 month ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Wantmysemiback
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 March, 2026Verified purchase

    (no review title)

    My go to color. Have used this for years.
    Kathe
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    (no review title)

    I like this brand of hair color& you can choose many different shades
    target lover
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    8 March, 2026
    originally posted on Clairol
    Image

    Natural Instincts 6G Changed Formula Not as Good

    I have used this product for over 15 years and have had consistant good luck with the color outcome. Originally, was able go about two months before reapplying, it left my hair with great body and texture, felt thicker and fuller (this was when box said 'up to 28 shampoos'). However, over the past year, description on box now says"gradually washes out" and noticed the change almost immediately. Hair is now lacking the body and texture, as well as thickness and fullness as before. The color looks good through the first two shampoos, however fades and the greys show through faster as well. This reminds me of way back in the day of Loving Care, which was in fact a rinse and would totally fade out after about six shampoos. Please, whatever change you made over the past year, please change the formula back to what it was: great color, great texture, longer lasting results. Thanks for asking.
    JEFCo
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    5 March, 2026
    originally posted on Clairol
    Image

    Stained my hair.

    4RV dark burgundy...Left my hair almost BLACK :( I used it before Christmas and it hasn't completely washed out. Its growing out Im a natural redhead wanted to try a WASH out dye...This has ruined my waiste length hair.. 3 photos. Natural ..The Dye ..after almost 4 months of regular washing. The roots ughhh this is why I wanted something that washed out !! I do not recommend this product.
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Sad-IN-ONTARIO
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase

    Good hair dye

    Good hair dye for gray management.
    Paulina
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on Clairol
    Image

    Color is NOT as advertised and NOT fading at all!

    I used this over a month ago to prolong my next visit to my stylist. After I did it I immediately regretted using this product. My hair looks black and so fake like I am wearing a wig. I tried to wash it out with baking soda and head and shoulders and it dried out my hair. I have been washing my hair every other day for the past month and it has not faded at all. I hate it and deeply regret using this product. I had some highlights and unbelievably those look even darker then my natural hair. The only hair that it actually didn't turn black are the few grey hairs that I have, which make them even more noticeable because they are surrounded by black hair! It's been over a month of washing and it is not fading as all! This is permanent not Demi as advertised. I have ruined my hair with your product!!!
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    elvira!
    1 guest found this review helpful. Did you?

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