Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 5A Medium Cool Brown, Clove

The color was coming out for DAYS after I washed it!! I ruined 2 pillowcases :(

The smell isn't even ammonia

I have been using this color for a few years. I just decided to but caramel brown and try it out and i am hoping i like it as much as warm brown. I have been using Natural Instincts for about ten years. I haven’t had a bad experience except once and it wasn’t bad technically speaking. It was just not my usual color. But that was me experimenting with my hair color and not because of the product. My hair always looks so good when i color it. It looks very natural and people ask where i go get my hair done. BUT i leave the color on for ten extra minutes to get it to color the gray a bit more. I don’t think it’s because the developer time is wrong. It’s because of what else you use on your hair or have in your hair when you color it. That’s my theory anyway. I make sure i get a color that matches my skin. I go with a lighter color than my hair was when i was younger. I think of my hair as medium to dark brown but i use light brown shades of Natural Instincts. It’s not that the product color is off because if i use the darker shades it will absolutely match my original natural hair color from 20 years ago but it’s too much now. I think my skin isn’t vibrant enough to compete or something like that. My hair always improves immediately after i color it. I can’t wait to color it because i know my hair will frizz so much less. And it’s shiny too. I wash my hair every day so i get about a month before i start planning on coloring it.

Excellent coverage, doesn't drip and shiny hair when done.

After Clairol killed their men's line they recommended this as a substitute. Sadly, this does a terrible job on grey coverage and it's runny to the point of being nearly unusable for shorter hair

It’s similar to my natural color

I am very upset. This is way too dark and ruined my hair. I look like Morticia from the Munsters.

Never been so upset by a hair dye product. I was trying to cover light pink hair and this product turned my hair jet black. Washed it out for 30 minutes and no lifting. I was trying to somewhat match my natural hair, now my hair is stuck black just 3 weeks before prom. Super disappointed!

Not happy with this product at all. I bought the golden dark brown. Box showed it with brown hair.I should get a dark brown. Even though I followed the instructions to letter, I ended up with an auburn. It's been almost 5 months now. The no commitment to color does not work. I washed my hair between thirty five and forty times and I now have orange light auburn color now, a white gray skunkline. It does not rinse away with wash.And now I find myself in a situation where I have to get my hair dye back to it's normal gray color. I only bought it after several years of gray for a special event. And felt that it did not stand up to its promise.

I use 6c, Brass-free Light Brown, and I love it- my hair has a few stubborn greys that tint as 'hilights' but the coverage is excellent, shiny not dull, lasts well overall and IS BRASS-FREE!!! Super grateful they make this shade!

Purchased light brown(6) and it completely covered my grays & helped blend old hi lights. It’s a lot darker than expected though. Next time I may try dark blonde.

I’m a natural blonde, but now that I’m older my hair has lost a lot of shine and vibrancy. This makes me feel young again! All the Natural Instincts products tend to go warm on me, so the brass-free or cool tones are best. Wish they made a cool, light blonde. I like the way it gently washes out over time so there’s less of a demarcation. Been using for years

I have ruined my brown hair. This is not brown dye, it turned my auburn brown hair jet black. I only left it on 15 minutes. I am so sad ! It’s not fading at all. I will have to go to a professional to remove this color, my hair is so ugly !

bought 6 suede, turned my gold hair black.

Have been using this color for years. Not happy with it anymore. Color fades way too fast. Mostly gone after a dozen shampoos. Last time I used the included conditioner it weighed my hair down & my hair looked greasy. Have never used it again. Just throw it straight into the garbage. Bring back the old long lasting formula of the dye & bring back the old conditioner.

Love this dye. Leaves my hair feeling nice and soft. The best.

One star because it did its job - it definitely dyed my hair. Black. My hair is now black. There is no dark brown about it. Very disappointed.

I used the 28 day semi permanent color for years with good success. Liked the fact that I didn’t get significant roots with the product. I actually don’t care about the grays coming in, but liked it for changing my hair color from ash blonde to more of a golden dark blonde. However, the formula changed to demi permanent which I didn’t realize and I could see definite roots as it started to grow out. Swore I wouldn’t use it agin, but after almost a year half my head is ash blonde at the roots and half is golden light brown. More permanent I’d say! I was forced to use it again because I couldn’t stand the roots. Really disappointed that this isn’t semi permanent anymore. Very hard to find semi permanent anymore. I read another review that said the same thing! Demi is harder on your hair for sure. Please go back to offering semi 28 day formula!

My go to color. Have used this for years.

I like this brand of hair color& you can choose many different shades