Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 5A Medium Cool Brown, Clove
$8.49
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
- $11.13 - $54.72reg $16.42 - $164.20 Sale
Guests also viewed
- $11.99 - $12.99Lower price on select items3.6 out of 5 stars with 5840 ratings
Related Categories
Guests are saying
This hair color product is praised for its ammonia-free formula, which is gentle on the scalp and leaves hair feeling soft and healthy. Many guests appreciate the variety of shades available, although some have experienced issues with color accuracy and grey coverage. Overall, it offers a convenient option for those looking to enhance their natural color or cover greys, but results can vary based on individual hair types and previous treatments.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 1294 reviews
effectiveness: 3.31 out of 5
quality: 3.52 out of 5
value: 3.52 out of 5
57% would recommend
177 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2026
(no review title)
This color 6 light brown definitely is not light brown. I have lighter highlight and and was hoping to get the blond hight light to a lighter brown to contrast my darker brown hair and it turned my whole head into darkest brown. I mean it's still a nice color if you want a dark color, but it's not as displayed. Pretty disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Perfect color.
This is a great color. It doesn’t get all my grays but it does the trick. Not too warm and definitely not blue/green ash. Neutral
4 out of 5 stars
8 August, 2026Verified purchase
(no review title)
It just require more then 20minutes and then wash it to get the color
1 out of 5 stars
7 August, 2026
originally posted on Clairol
Hair Dye
Recently bought this hair dye; it turned my light brown hair dark brown. Really disappointed in my results
1 reply from Clairol team - 14 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
5 out of 5 stars
31 July, 2026
originally posted on Clairol
I got the 6 brown hair color
I think color is as expected overall I liked results
1 out of 5 stars
30 July, 2026
originally posted on Clairol
Horrible
If you want hair that looks like you put black shoe polish all over it, than by all means use it. Turned my beautiful brown hair into a flat black mess with no dimension. Wish I read the reviews before using. I can already tell that as it fades its going to turn into orange/red brass. STAY FAR AWAY!!!!!!!!
1 reply from Clairol team - 25 days ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift enough color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2026Verified purchase
Good color
live this because its easier on your hair but still lasts
5 out of 5 stars
25 July, 2026Verified purchase
(no review title)
I loved don't smell strong
5 out of 5 stars
24 July, 2026
originally posted on Clairol
Really Good!!
I’ve been using 4W Dark Warm Brown for years. It is exactly like my natural color from when I was younger. I like that it’s not as harsh as other color options that are more permanent. I hate going to salons and this only takes about 20 minutes start to finish. Less expensive and less time wasted, win-win!!
3 out of 5 stars
19 July, 2026Verified purchase
Needs more dye
I like that it’s not so harsh and doesn’t smell bad but I feel like there’s not enough product for your average person. I have shoulder length hair and 1 bottle almost wasn’t enough.
1 out of 5 stars
11 July, 2026
originally posted on Clairol
Avoid!!!!
Dreadful. So so much darker than ‘light golden brown’ and now 8 weeks later it’s still as dark as ever. Hasn’t faded at all. I even tried a colour remover product (which I have used in the past) and it didn’t make any difference!!! Avoid!!!!
1 reply from Clairol team - 1 month ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to assist further.
1 out of 5 stars
6 July, 2026
originally posted on Clairol
Terrible, misleading color
Terrible, avoid!! The 6R Light Auburn shade is not auburn at all. The mixture turned bright purple immediately after mixing, and after application it left my hair with at least four different shades. The sections I dyed first turned bright red, while the areas I applied the dye to last barely took any color at all. I followed the instructions exactly, and this definitely wasn’t my first time dyeing my hair, so it wasn’t an application issue. The advertised color is very misleading. I do not recommend this product.
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol Natural Instincts, yet we are truly saddened to learn of the unexpected, spotty results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
1 out of 5 stars
4 July, 2026
(no review title)
The girl turned reddish instead of golden brown
1 out of 5 stars
1 July, 2026
originally posted on Clairol
Blonde hair dye turned my hair black
I used the Natural Instincts colour number 7 and it turned my hair black. Looking through the reviews, ALOT of people seem to have this experience. DO NOT USE this product. It is unpredictable and definitely did not do what it was meant to do
1 reply from Clairol team - 2 months ago
Hello! Thank you for trying our Clairol Natural Instincts line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 61-800943079—we would be happy to assist you.
3 out of 5 stars
29 June, 2026
originally posted on Clairol
Added reddish tint, no lightening at all
Disappointed. My hair normally takes color easily. Hardly notices a difference except the “light blonde” shade 9 added to my hair hair a no flattering reddish/orange tint from what it was. Did not lighten at all
1 out of 5 stars
26 June, 2026
originally posted on Clairol
Misleading colouring
I purchased this and it is very misleading. I bought the "Dark Warm Brown" colour and it came out as jet black. Misleading packaging entirely.
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
4 out of 5 stars
18 June, 2026
originally posted on Clairol
Covers white hair well
This is easy to apply, it doesn't drip or itch. The colour covers white hair well - something that a lot of dyes don't do: the colour can look harsh and over strong on hair with zero pigment ... This comes up as a pale blonde, pretty neutral, not brassy but just lightly golden as per the box photo and I think it's a keeper. Mind you, as yet I can't say if it will survive washings in between dyeing yet. But here's hoping!
5 out of 5 stars
17 June, 2026
originally posted on Clairol
Gorgeous colour
This is agorgeeous warm colour. I sometimes mix this with a blonde or put on in kind of stripes for some extra dimension. The colour gets complimented often. I'd love to see a strawberry blonde addition to this colour range x
5 out of 5 stars
12 June, 2026Verified purchase
(no review title)
I love that you carry this product.
1 out of 5 stars
10 June, 2026
originally posted on Clairol
Avoid!!
Made me look like Ronald McDonald’s hair not even close to medium auburn!! I would like a refund if I could. While applying the hair Color the dye was purple and then my hair turned bright red!!
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!