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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 2 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 3 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 4 of 4
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown - 1 of 4

Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 5A Medium Cool Brown, Clove

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About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: Normal, Coarse, All Hair Types
Health Facts: Butylparaben-Free, Contains Coconut Oil, Ammonia-Free, Vegan, Paraben-Free, Contains Vitamin E, Propylparaben-Free, Contains Vitamin C
Product Warning: Not recommended for those with sensitive skin, Adult Use Only
Product Form: Cream
Includes: Conditioner, Applicator, Gloves
Beauty Purpose: Shine Enhancing, Hair Coloring, Basic Conditioning, Moisturizing
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
TCIN: 13810935
UPC: 3614226794482
Item Number (DPCI): 063-01-1200
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, resorcinol, citric acid, sodium sulfite, fragrance, dicetyl phosphate, 2-methylresorcinol, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, m-aminophenol, 1-naphthol, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/ mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate

Allergens & Warnings:

TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.

Shipping details

Estimated ship dimensions: 2.52 inches length x 3.6 inches width x 6.42 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I’ve never died my hair before because I’m worried that I’ll miss my original hair color and never get it back to normal so I was looking into this because it washes out. After it washes out completely does it alter the original hair color any?

submitted by Farm girl - 2 years ago

  • A: It’s never gonna wash out completely. They say they do but it’s not true. There will always still be at least some remaining color. That being said, go slow and get one kinda close to your natural color if you’re worried :) this one is a little darker than the box shows which is often the case so keep that in mind. Colors with red in them are the hardest to remove from your hair and hardest to cover so if you see one with a little red…just know it’s a little more difficult. (This one doesn’t have red) One more thing, it’s a lot easier to go darker than it is to go lighter so try not to go too dark unless you’re SURE you want that color for a while. <3

    submitted byCassie B - 2 years ago

Q: is this ammonia free

submitted by verified buyer - 2 years ago

  • A: Yes this is ammonia free

    submitted byKaren N - 1 year ago

Q: How many washes can I get from this

submitted by Vj - 2 years ago

  • A: The box says up to 28

    submitted byKaren N - 1 year ago

Q: Is this permanent dye?

submitted by BreniLee - 2 months ago

Q: Which would be a neutral medium brown?

submitted by Mo - 2 months ago

Q: Does this contain sulfates?

submitted by Leslie - 3 months ago

Q: is it demi or semi permanent?

submitted by lynnie - 3 months ago

Q: Does this cover greys?

submitted by Jen99 - 5 months ago

Q: Can you use on same day permi? Or not

submitted by marie - 6 months ago

Q: Will the light brown turn my hair red?

submitted by KCPetite1 - 7 months ago
See all questions (12)

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Guests are saying

This hair color product is praised for its ammonia-free formula, which is gentle on the scalp and leaves hair feeling soft and healthy. Many guests appreciate the variety of shades available, although some have experienced issues with color accuracy and grey coverage. Overall, it offers a convenient option for those looking to enhance their natural color or cover greys, but results can vary based on individual hair types and previous treatments.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 1289 reviews
    effectiveness: 3.31 out of 5
    quality: 3.52 out of 5
    value: 3.52 out of 5
    57% would recommend
    176 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Perfect color.

    This is a great color. It doesn’t get all my grays but it does the trick. Not too warm and definitely not blue/green ash. Neutral
    Gigi Rose
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    8 August, 2026Verified purchase

    (no review title)

    It just require more then 20minutes and then wash it to get the color
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 August, 2026
    originally posted on Clairol
    Image

    Hair Dye

    Recently bought this hair dye; it turned my light brown hair dark brown. Really disappointed in my results
    1 reply from Clairol team - 8 days ago
    Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
    anon
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on Clairol
    Image

    I got the 6 brown hair color

    I think color is as expected overall I liked results
    Lucy
    Did you find this review helpful?
    1 out of 5 stars
    30 July, 2026
    originally posted on Clairol
    Image

    Horrible

    If you want hair that looks like you put black shoe polish all over it, than by all means use it. Turned my beautiful brown hair into a flat black mess with no dimension. Wish I read the reviews before using. I can already tell that as it fades its going to turn into orange/red brass. STAY FAR AWAY!!!!!!!!
    1 reply from Clairol team - 19 days ago
    Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift enough color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
    Trinity60
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2026Verified purchase

    Good color

    live this because its easier on your hair but still lasts
    Perfect jacket
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 July, 2026Verified purchase

    (no review title)

    I loved don't smell strong
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 July, 2026
    originally posted on Clairol
    Image

    Really Good!!

    I’ve been using 4W Dark Warm Brown for years. It is exactly like my natural color from when I was younger. I like that it’s not as harsh as other color options that are more permanent. I hate going to salons and this only takes about 20 minutes start to finish. Less expensive and less time wasted, win-win!!
    LongHairMama
    Did you find this review helpful?
    3 out of 5 stars
    19 July, 2026Verified purchase

    Needs more dye

    I like that it’s not so harsh and doesn’t smell bad but I feel like there’s not enough product for your average person. I have shoulder length hair and 1 bottle almost wasn’t enough.
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 July, 2026
    originally posted on Clairol
    Image

    Avoid!!!!

    Dreadful. So so much darker than ‘light golden brown’ and now 8 weeks later it’s still as dark as ever. Hasn’t faded at all. I even tried a colour remover product (which I have used in the past) and it didn’t make any difference!!! Avoid!!!!
    1 reply from Clairol team - 1 month ago
    Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to assist further.
    Another Disappointed
    Did you find this review helpful?
    1 out of 5 stars
    6 July, 2026
    originally posted on Clairol
    Image

    Terrible, misleading color

    Terrible, avoid!! The 6R Light Auburn shade is not auburn at all. The mixture turned bright purple immediately after mixing, and after application it left my hair with at least four different shades. The sections I dyed first turned bright red, while the areas I applied the dye to last barely took any color at all. I followed the instructions exactly, and this definitely wasn’t my first time dyeing my hair, so it wasn’t an application issue. The advertised color is very misleading. I do not recommend this product.
    1 reply from Clairol team - 1 month ago
    We first want to thank you for using our Clairol Natural Instincts, yet we are truly saddened to learn of the unexpected, spotty results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
    asya
    Did you find this review helpful?
    1 out of 5 stars
    4 July, 2026

    (no review title)

    The girl turned reddish instead of golden brown
    Lena
    Did you find this review helpful?
    1 out of 5 stars
    1 July, 2026
    originally posted on Clairol
    Image

    Blonde hair dye turned my hair black

    I used the Natural Instincts colour number 7 and it turned my hair black. Looking through the reviews, ALOT of people seem to have this experience. DO NOT USE this product. It is unpredictable and definitely did not do what it was meant to do
    1 reply from Clairol team - 1 month ago
    Hello! Thank you for trying our Clairol Natural Instincts line; however, we are very sorry to hear that the color result turned out unexpectedly dark! Using a clarifying shampoo, followed by a deep conditioning treatment, can sometimes help lighten a color that is too dark. We also recommend avoiding heat styling (such as using a hair dryer or curling iron), as this can further set the color. If the clarifying shampoo does not remove enough of the color, please call us to speak with one of our hair color experts! You can reach us at 61-800943079—we would be happy to assist you.
    Sass
    Did you find this review helpful?
    3 out of 5 stars
    29 June, 2026
    originally posted on Clairol
    Image

    Added reddish tint, no lightening at all

    Disappointed. My hair normally takes color easily. Hardly notices a difference except the “light blonde” shade 9 added to my hair hair a no flattering reddish/orange tint from what it was. Did not lighten at all
    Added Reddish Tint
    Did you find this review helpful?
    1 out of 5 stars
    26 June, 2026
    originally posted on Clairol
    Image

    Misleading colouring

    I purchased this and it is very misleading. I bought the "Dark Warm Brown" colour and it came out as jet black. Misleading packaging entirely.
    1 reply from Clairol team - 2 months ago
    Hi there! We want to thank you for trying our Clairol Natural Instincts; however, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
    Jw29
    Did you find this review helpful?
    4 out of 5 stars
    18 June, 2026
    originally posted on Clairol
    Image

    Covers white hair well

    This is easy to apply, it doesn't drip or itch. The colour covers white hair well - something that a lot of dyes don't do: the colour can look harsh and over strong on hair with zero pigment ... This comes up as a pale blonde, pretty neutral, not brassy but just lightly golden as per the box photo and I think it's a keeper. Mind you, as yet I can't say if it will survive washings in between dyeing yet. But here's hoping!
    Prima
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Clairol
    Image

    Gorgeous colour

    This is agorgeeous warm colour. I sometimes mix this with a blonde or put on in kind of stripes for some extra dimension. The colour gets complimented often. I'd love to see a strawberry blonde addition to this colour range x
    Faye G
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026Verified purchase

    (no review title)

    I love that you carry this product.
    Carolyn
    Did you find this review helpful?
    1 out of 5 stars
    10 June, 2026
    originally posted on Clairol
    Image

    Avoid!!

    Made me look like Ronald McDonald’s hair not even close to medium auburn!! I would like a refund if I could. While applying the hair Color the dye was purple and then my hair turned bright red!!
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
    Espoir
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 June, 2026Verified purchase

    Does not work well in white hair

    If you have all white and gray hair, you won’t get this true color. I used this for my mom’s white hair to avoid the amonia smell for her and it turned out brown blonde all color. Will have to go darker to achieve a true medium to dark bowl for her.
    effectiveness: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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