$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Butylparaben-Free, Contains Vitamin E, Vegan, Contains Coconut Oil, Contains Vitamin C, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 53361337
UPC: 3614226794628
Item Number (DPCI): 063-01-0202
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, resorcinol, citric acid, fragrance, sodium sulfite, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, sodium hydroxide, titanium dioxide / (ci 77891), disodium edta, m-aminophenol, 1- naphthol, tocopheryl acetate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, color activator: aqua/water, paraffinum liquidum/mineral oilhydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, brilliant shine conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut oil), sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfite
Shipping details
Estimated ship dimensions: 7.12 inches length x 6.65 inches width x 3.74 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.8 out of 5 stars with 1720 reviews
effectiveness: 3.36 out of 5
quality: 3.55 out of 5
value: 3.58 out of 5
56% would recommend
125 recommendations
Great Quality! Love my hair after
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 6 days ago, Verified purchaser
Does a great job covering greys and makes my hair feel so soft.
Way too black!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ali - 8 days ago, Verified purchaser
I regret not paying attention to the bad reviews. I used to color my hair many years ago and now I decided to go back but it was for worse. I had a 7 hair color with some highlights and just wanted a color in between that doesn’t take out the highlights completely but what I got was a very dark black color like if i put a 2 or 3 color tone. I hoping to use some clarifying shampoo to get that color fade and actually go back to a salon! Make yourself a favor and don’t buy this product. Save some money and get your color done with a professional.
Very bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Dont waste your money - 11 days ago, Verified purchaser
The worst I ever tried
Does bot work on grays
3 out of 5 stars
Thumbs down graphic, would not recommend
ChelseaF - 15 days ago, Verified purchaser
Horrible for gray coverage
Best neutral brown
5 out of 5 stars
Thumbs up graphic, would recommend
ABens - 19 days ago, Verified purchaser
This brass free medium brown is the best neutral brown dye I’ve ever used. Highly recommend.
My go to box dye
5 out of 5 stars
Thumbs up graphic, would recommend
ChloeLP - 21 days ago, Verified purchaser
I've repurchased this box due for over 4 years in color 6. It's the perfect neutral brown color to match by slightly brassy sunkissed ends to my roots once spring rolls around and I've got a bit of unintentional balayage going on. I sometimes get a little bit of hairfall the first wash after coloring but other than that it is easy to apply and always goes on evenly! It fades slightly but lasts until my hair gets sunkissed throughout the summer again and it's time to color again in the spring. Please never change the color/formula <3
Very dark
3 out of 5 stars
Danielley - 21 days ago
Really easy process which I loved. Color is definitely darker (got light brown) than the box photo. Followed directions exactly. Definitely take this into consideration before picking your shade. Really nice smell
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Harry - 29 days ago, Verified purchaser
Worked great came out a little darker then expected but still satisfied with the results and my hair still feels soft
Do NOT buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 1 month ago, Verified purchaser
Black, NOT brown!!!!!
Didt dye my hair the shade i wanted
1 out of 5 stars
Thumbs down graphic, would not recommend
Mano - 1 month ago, Verified purchaser
Horrible product. If you have brown/black hair it will not work or change your shade at all. It will remain same. Not even the lightest shade will do any magic
Terrible quality ! It was like expired or something
1 out of 5 stars
Thumbs down graphic, would not recommend
Bis - 1 month ago, Verified purchaser
Damaged, expired, left on for 45 minutes, and nothing !! What a waste
Dont waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Cc - 1 month ago
Thought I'd get a nice dark brown my hair is BLACK. I hate it and it's too dark for my face. I'm so sad about it smh don't waste your money
Lasts ONE wash...
1 out of 5 stars
Arabella - 2 months ago
originally posted on Clairol
I bought this last week and dyed my hair 5 days ago I washed my hair once and it seems like the dye has completely left my hair. I really liked the color at first but it's totally gone.
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for trying our Natural Instincts. However, we are truly saddened to learn of your disappointment with the product. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist
Beautiful color ! 4.0 Brown Nutmeg
5 out of 5 stars
Thumbs up graphic, would recommend
Monchula - 2 months ago, Verified purchaser
I love how this color turned out! So beautifully nuanced, the dye has some tonal variation and so it does come out looking natural not flat. Has grey coverage, for those of us who are starting to get a few grey hairs here and there. The conditioning creme is deeply nourishing, and smoothing. My hair came out great, looking beautiful and healthy. I've tried other brands like Loreal Gloss, regular Clairol... but this one is the best color, closest to PRO color
👎🏻 Not a fan
1 out of 5 stars
Thumbs down graphic, would not recommend
Suki - 3 months ago, Verified purchaser
Colour faded right away within 2 washes. Would not use it again.
Does not cover grey hair
1 out of 5 stars
Thumbs down graphic, would not recommend
esrebma - 3 months ago, Verified purchaser
Not sure what changed but it no longer covers my grey hair.
It took a long time to dye my hair. The color was not right but my hair was still black.
1 out of 5 stars
Thumbs down graphic, would not recommend
anh p - 3 months ago, Verified purchaser
It took a long time to dye my hair. The color was not right but my hair was still black.
Didn't dye my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
DLarue - 4 months ago
I would consider myself very skilled at dying my hair, but for some reason, even though I followed the directions perfectly, this didn’t color my hair at all! It actually slightly lightened my roots. Such a waste of money and time. So bummed.
Doesnt wash out 🫠
3 out of 5 stars
Thumbs down graphic, would not recommend
Mia - 4 months ago
Thought this product was a non permanent gloss (said it would wash out over 80 washes or so) NOPE it will stay forever no matter how much you wash it. Its a nice color but ya jokes on me
Does not wash out! - contrary to the advertising.
1 out of 5 stars
Thumbs down graphic, would not recommend
BeRad - 5 months ago, Verified purchaser
Heed the reviews - it does NOT wash out. While the instructions indicate 20-30 washes it does not. I have had professional bleaching to try and remove the residual color, and still not budging. Think twice about placing over grey or silver hair growth- as inevitably it makes it a weird brown or range color. It is not a temporary color. - too embarrassed to even post photos even after 90 days.