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Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 2 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 3 of 4Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 4 of 4
Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 1 of 4

Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice - 5lbs

7 Questions
$14.99 ($0.19/ounce)
 
Size5

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • REAL CHICKEN FIRST: Blue Buffalo's premium dog food features high quality deboned chicken as the primary ingredient; brown rice, cranberries and vegetables for a balanced diet
  • NUTRITION FOR ADULT DOGS: BLUE Life Protection Formula contains grains and proteins​ to support energy for an active life and natural prebiotic fibers to aid digestion and microbiome
  • EXPERT-LED NUTRITION: Designed to help your pet thrive from the inside out, Blue Buffalo dog food formulas are developed by a dedicated team of veterinarians and animal nutritionists
  • TRUE BLUE PROMISE: Natural dog food with NO poultry by-product meals, NO corn, wheat, or soy, and NO artificial flavors or preservatives; formulated to meet AAFCO dog food nutrient profiles
  • IMMUNE SYSTEM HEALTH: BLUE Life Protection Formula dog food features LifeSource Bits, a blend of fruits and vegetables rich in vitamins, minerals and antioxidants to support immune system health
  • Contains: One (1) 5-lbs bag of BLUE Life Protection Formula Natural Chicken and Brown Rice Flavor

Description

Formulated for the health and well-being of adult dogs, BLUE Life Protection Formula Chicken and Brown Rice dry dog food is made with the finest natural ingredients enhanced with vitamins, minerals, and other nutrients. It’s a high-quality, balanced recipe you can both love. Designed to help your dog thrive, this formula starts with real chicken and contains no poultry by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives. Like all BLUE dry foods, BLUE Life Protection Formula includes exclusive, antioxidant-rich LifeSource Bits to support a healthy immune system in your adult dog.  Give your dog the balanced nutrition of BLUE Life Protection Formula.

Love them like family. Feed them like family.

We have enhanced our digital product packaging to highlight our products’ ingredients and essential benefits; while the physical packaging will differ slightly, all information is accurate
Pet Caution Statement: No warning applicable
Storage Instructions: Store in Dry Place
Used For: Bone Health, Skin and Coat Health, Joint Health, Immune System Health
Intended Pet Type: Dog
Features: Meat as the First Ingredient, Soy-Free, Wheat Free, No Artificial Flavors, Colors or Preservatives, Added Rice, No Artificial Flavors, No Animal By-Products, No Artificial Colors, Natural
State of Readiness: Ready to Eat
Form: Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes
Pet food type: Dry
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 52616099
UPC: 840243144075
Item Number (DPCI): 083-06-0351
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

deboned chicken, chicken meal, brown rice, oatmeal, barley, peas, chicken fat (preserved with mixed tocopherols), dried tomato pomace, natural flavor, flaxseed (source of omega 3 & 6 fatty acids), dried yeast, salt, direct dehydrated alfalfa pellets, potassium chloride, dried chicory root, alfalfa nutrient concentrate, calcium carbonate, choline chloride, l-threonine, dl-methionine, preserved with mixed tocopherols, dried sweet potatoes, carrots, taurine, zinc amino acid chelate, zinc sulfate, vegetable juice for color, ferrous sulfate, vitamin e supplement, iron amino acid chelate, glucosamine hydrochloride, blueberries, cranberries, barley grass, parsley, turmeric, dried kelp, yucca schidigera extract, niacin (vitamin b3), calcium pantothenate (vitamin b5), copper sulfate, biotin (vitamin b7), l-ascorbyl-2-polyphosphate (source of vitamin c), l-lysine, vitamin a supplement, copper amino acid chelate, manganese sulfate, manganese amino acid chelate, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), vitamin d3 supplement, vitamin b12 supplement, pyridoxine hydrochloride (vitamin b6), calcium iodate, folic acid (vitamin b9), sodium selenite, oil of rosemary.

Shipping details

Estimated ship dimensions: 5.5 inches length x 8.25 inches width x 13.25 inches height
Estimated ship weight: 5.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have yorkies almost 18 yrs and a 9 yr old miniature yorkie both eat this food but says to age 7

submitted by Ninja air fryer - 4 months ago

  • A: If you pup is not slowing down or gaining weight, we recommend keeping them on whatever makes them happy!

    submitted byBlue Buffalo Expert - 4 months ago
    Brand expert

Q: What is the fat content???????????)

submitted by Rye - 4 months ago

  • A: The fat content of every one of our diets can be found on the side panel of our bags under guaranteed analysis. Crude fat in this diet is 14% minimum.

    submitted byBlue Buffalo Expert - 4 months ago
    Brand expert

Q: Is this dog food gluten free?

submitted by Gluten free - 8 months ago

  • A: No, this diet is not gluten free.

    submitted byBlue Buffalo Expert - 8 months ago
    Brand expert

Q: How many calories in 8 oz. Cup?

submitted by Dee - 1 year ago

  • A: Hi Dee, The Blue Buffalo Life Protection Formula Natural Adult Dry Dog Food with Chicken and Brown Rice contains approximately 379 kcal per 8-ounce cup. Thanks for reaching out!

    submitted byBlue Buffalo Expert - 1 year ago
    Brand expert

Q: Is the food bite sized for small breeds? Is there a way to request a sample?

submitted by Melissa - 5 years ago

  • A: Hi there! The kibble size could be fed to a small breed dog. It will measure approximately 11-13 mm in size and be a triangle shape. While we don't offer samples, whenever you purchase our product and find it is not the right fit, you can take advantage of our satisfaction guarantee and return the remaining product and package, along with your receipt, to the retailer for a refund or exchange. We hope this helps!

    submitted byBlue Buffalo Expert - 5 years ago
    Brand expert

Q: Is it good for golden retriever puppy

submitted by Jhon - 5 years ago

  • A: Hi there! Thanks for reaching out. We recommend speaking with your veterinarian, as he or she should be able to direct you to a product that is best suited for your pet.

    submitted byBlue Buffalo Expert - 5 years ago
    Brand expert

Q: what is considered a small dog in pounds

submitted by Kippy - 6 years ago

  • A: Hi Kippy! Our feeding charts are based on the weight of your dog, not a general size. All bags of dog food have their own recommended feeding charts listed on the packaging. We recommend reaching out to your veterinarian if you are unsure of what food is right for your dog.

    submitted byPublished by General Mills - 6 years ago
    Brand expert
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Guests are saying

Blue Buffalo dog food is highly regarded for its quality ingredients and variety of options, catering to different dietary needs, including senior dogs. Many guests appreciate the positive effects on their pets' health, such as improved energy levels and shiny coats. The convenient packaging and availability in various sizes make it easy for guests to find the right fit for their furry friends. However, some guests have experienced issues with digestion and packaging.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2857 reviews
    dog likes it: 4.61 out of 5
    easy to digest: 4.55 out of 5
    nutrition: 4.57 out of 5
    quality: 4.56 out of 5
    value: 4.24 out of 5
    90% would recommend
    300 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2026Verified purchase

    Dogs love

    This is my dogs favorite food
    Good taste
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026

    (no review title)

    I like this for my dog!! My dog loves this dry food for me it's great
    Down dish washing
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 September, 2026

    (no review title)

    What I didn’t like is that fact that the store took my order then told me it was out of stock do you want to cancel or ship I choose cancel But I was charged for it This is fraudulent business practice And I won’t get my refund for 7-10 business days After all these years I will tell all my friends and Will never shop target again!
    Sally
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on bluebuffalo.com
    Image

    My dogs first choice

    Tired all different dog foods. My dogs didn't like them until I tried blue buffalo, and they loved it
    1 reply from Blue Buffalo Care Team team - 17 days ago
    Thanks for taking the time to share your experience with us! We’re delighted to hear your dogs love our BLUE Life Protection Formula Chicken & Brown Rice recipe.
    Pumpkin,and poopy
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026Verified purchase

    (no review title)

    The best
    Cc
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026Verified purchase

    Blue for you

    I like that it’s nutritional for my doggies. They eat it up and are healthy and playful.
    Estradalilypad
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    (no review title)

    Love you can buy dog food in various sizes, easy to grab and the dogs love it!
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Great Food Size

    Such a good emergency size! My dogs fav food!
    Najaa
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    (no review title)

    Best price I can find for this brand and type of dog food. Usually try to buy four bags at once when I do because my dogs go through a bag fairly quickly.
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026Verified purchase

    (no review title)

    Great quality, always a good price!
    Did you find this review helpful?
    2 out of 5 stars
    9 August, 2026
    originally posted on bluebuffalo.com
    Image

    I was disappointed

    I think I figured out why my boy doesn't like this food; it doesn't digest easily, I believe. On numerous occasions over the last month and a half, if he drinks water even an hour or so after eating 1/2 cup (75 lb dog), it makes him throw up. The dry kibble more than doubles in size and the color changes. It happened several times here and there and then again just now, and that's when I connected the dots. I was wondering why he didn't eat like normal, and now I know. It took most of a 30 lb bag to figure this out. Blue Buffalo is a great brand; I've used other kibble. I don't know, maybe it was a bad batch!
    1 reply from Blue Buffalo Care Team team - 1 month ago
    We're sorry to hear about your experience with our Chicken & Brown Rice recipe. We understand this is frustrating and apologize for any concern or inconvenience this caused. To help us better understand what happened, please feel free to contact us directly at https://bluebuffalo.com/about/contact/.
    Jozie Lore
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026Verified purchase

    My Frenchie Loves This!!

    My dog looooves his food! Great product!!
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    (no review title)

    He loving his dog food
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    (no review title)

    Very nice
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    29 July, 2026
    originally posted on bluebuffalo.com
    Image

    Pitbull

    Great food very healthy for your dog
    Rafy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    Delicious. Oscar gobbles it up.
    Kathi
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    12 July, 2026
    originally posted on bluebuffalo.com
    Image

    Foreign objects in food

    Found a rock in the dogs food !
    1 reply from Blue Buffalo Care Team team - 3 months ago
    We are sorry to hear about your recent experience with our BLUE Life Protection Formula and are committed to making this right. Please reach out to us directly at https://bit.ly/ContactBLUE so we can connect with you directly and obtain additional information.
    Blue buffalo dog food
    Did you find this review helpful?
    1 out of 5 stars
    11 July, 2026Verified purchase

    (no review title)

    Never received
    1 reply from Blue Buffalo Expert team - 3 months ago
    Please reach out directly to Target for any order or delivery issues.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 July, 2026Verified purchase

    Never again

    Made my dog incredibly sick, we were careful on how to integrate it into her diet and she still was sick for DAYS.
    1 reply from Blue Buffalo Expert team - 3 months ago
    Oh no! We don't like hearing about sick puppies! Please feel free to reach out to our customer care dept here: https://bit.ly/ContactBLUE
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 July, 2026Verified purchase

    You cant go wrong

    Best for our chug and Target has the best price
    Kayaklsgrandma
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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