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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$16.99 ($0.14/ounce)
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog dry food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Amount :
% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423' '
Shipping details
Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain any food coloring or dye?
submitted by BichonMom - 7 years ago
A: Great question! This recipe does contain caramel color. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expertA: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend
submitted byParina DOne - 1 year ago
Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?
submitted by grego - 7 years ago
A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
Q: What is the size of the kibble? I have toy dogs.
submitted by Loon Gal - 7 years ago
A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
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4.9 out of 5 stars with 286 ratings
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1571 reviews
dog likes it: 4.53 out of 5
easy to digest: 4.38 out of 5
nutrition: 4.45 out of 5
quality: 4.38 out of 5
value: 4.33 out of 5
89% would recommend
120 recommendations
5 out of 5 stars
5 November, 2025Verified purchase
(no review title)
Exactly what I wanted
5 out of 5 stars
1 November, 2025
originally posted on purina.com
Picky eater
[This review was collected as part of a promotion.] My dog is a picky eater, but loves this dog food. The hard food mixed with the meaty softer texture is something he loves.
5 out of 5 stars
1 November, 2025
originally posted on purina.com
Would highly recommend!
[This review was collected as part of a promotion.] This turkey and venison flavored food is a total hit with my all of my dogs. They get so exited for this food every time I give it to them, and not matter how many times they eat it they are always just as happy with it.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
All mine love it!
[This review was collected as part of a promotion.] Each time the dogs are getting fed they are excited to receive Purina One True Instinct! There’s something about it they just love and they gobble it up every time!
5 out of 5 stars
31 October, 2025
originally posted on purina.com
Dog will eat
[This review was collected as part of a promotion.] I have one of the pickiest dogs I have ever seen. We've tried all kinds of toppers and mix-ins with various foods. This food he will eat willingly without anything additional at all. It's great
5 out of 5 stars
31 October, 2025
originally posted on purina.com
True instinct
[This review was collected as part of a promotion.] 30% grams of protein excellent source of mothers milk for Puppy growth. Many animals love the taste of venison and turkey mixture combined.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
Would highly recommend!
[This review was collected as part of a promotion.] My dogs absolutely love the taste of this turkey and venison flavored food. It's even perfect for my more picky dog who doesn't always want to eat her food. With this food though just one whiff was enough to make her want to try it, and once she did she was hooked.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
This food is perfect for my dogs!
[This review was collected as part of a promotion.] All of my dogs truly love this turkey and venison flavored dog food. Not only do they love the taste and devour it at every meal, but with just one whiff they get excited knowing that their food is coming.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] We have been feeding our girls this for a little while now. All of them love it even my picky eaters.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
My dogs love it!
[This review was collected as part of a promotion.] My dogs love the flavor. I've fed them Purina One True Instinct for several years now. The price is a great value for the money.
5 out of 5 stars
30 October, 2025
originally posted on purina.com
Small and large bits.
[This review was collected as part of a promotion.] My friend seems to like it. He often takes the large chunks handed to him as if they were treats.
5 out of 5 stars
30 October, 2025
originally posted on purina.com
Dog food
[This review was collected as part of a promotion.] This brand my dog really enjoys a lot. She would eat the whole bag at one setting if I let her.
4 out of 5 stars
30 October, 2025
originally posted on purina.com
Decent
[This review was collected as part of a promotion.] not the best but pretty affordable for the size and price. I would add toppers to make it more nutritious
5 out of 5 stars
30 October, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] My dogs can’t wait to eat their True Instinct dog food. Naturally they live all flavors.
5 out of 5 stars
28 October, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] Great quality I guess great flavor my dogs love it it is very filling.Won't buy anything else
1 reply from The ONE Team team - 20 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
4 out of 5 stars
27 October, 2025
originally posted on purina.com
Great value
[This review was collected as part of a promotion.] Decent quality food at an excellent price point, however my dog was not a fan of the flavor. Ymmv.
5 out of 5 stars
27 October, 2025
originally posted on purina.com
Purina One True Instincts
[This review was collected as part of a promotion.] My Max absolutely loves this dry food and I use some nuggets as tricks for treats sometimes
5 out of 5 stars
27 October, 2025
originally posted on purina.com
Husky loves it!
[This review was collected as part of a promotion.] My Siberian husky is really picky about food, but she loves the purina one true instinct turkey and venison dog food. I’ve tried more expensive brands that are supposed to be better for huskies but she didn’t like them, so we just stick to this brand because she loves it.
5 out of 5 stars
25 October, 2025
originally posted on purina.com
My dogs LOVE this food. But a bit pricey
[This review was collected as part of a promotion.] Both my dogs prefer this food above any others. Although it is a bit expensive.
4 out of 5 stars
25 October, 2025
originally posted on purina.com
Awesome
[This review was collected as part of a promotion.] Marshall loved the texture and taste. Product is available at most places we looked.