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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$51.99 ($0.12/ounce)
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At a glance
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dry dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dry dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog Dry dog food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dry dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Bone Health, Oral Care, Sensitive Stomach, Joint Health, Skin and Coat Health, Digestive Health, Immune System Health, Weight Management
Dietary Needs: Naturally Flavored, High Protein
Features: Meat as the First Ingredient, No Artificial Preservatives, No Artificial Fillers, No Artificial Flavors, All Natural, No Animal By-Products, Natural, No Artificial Colors
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 27.5 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 16602734
UPC: 017800154536
Item Number (DPCI): 083-06-0056
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. i417423.
Shipping details
Estimated ship dimensions: 22.9 inches length x 19.3 inches width x 5.5 inches height
Estimated ship weight: 29.2 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1601 reviews
dog likes it: 4.53 out of 5
easy to digest: 4.38 out of 5
nutrition: 4.45 out of 5
quality: 4.38 out of 5
value: 4.33 out of 5
89% would recommend
120 recommendations
5 out of 5 stars
16 November, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] My dogs love purina true instinct turkey and venison flavor! It has extra protein and nutrients my dogs need. They especially love the meaty chunks.
5 out of 5 stars
16 November, 2025
originally posted on purina.com
AWESOME!!
[This review was collected as part of a promotion.] This is the ONLY Dog food My older dog will eat and the new puppy absolutely loves it!!
5 out of 5 stars
14 November, 2025
originally posted on purina.com
Dog likes it
[This review was collected as part of a promotion.] How did you pump for this so I wanted to try it for my dog. So far he liked it. I trust any Purina product!
4 out of 5 stars
14 November, 2025
originally posted on purina.com
Quality food for dry dog food.
[This review was collected as part of a promotion.] I’ve been feeding my dog True Instinct for years and it’s from a brand that I trust. I noticed that apart from the dry kibble it comes with dried turkey bites. Which threw me off when I saw it once get wet it literally becomes protein. My dog’s been healthy and she enjoys the food and I cannot ask for more from the product. I fully recommend this, if you’re looking for a better quality kibble versus the old fashion kibble.
1 reply from The ONE Team team - 13 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
5 out of 5 stars
13 November, 2025
originally posted on purina.com
The taste and ingredients
[This review was collected as part of a promotion.] My dogs love the taste of this variety of dog food.I have tried several different kinds, and I have some picky eaters, and they love this kind
5 out of 5 stars
13 November, 2025
originally posted on purina.com
Tried it
[This review was collected as part of a promotion.] Our dog, Joe was having trouble with his digestion and digestion issues with his poops being too runny or being constipated so we switched him to PurinaOne True Instinct that was recommended to us by another pet friendly family. He’s been on it six months now and his stool has become more consistent and he really seems to like the flavor and the texture of the food as well.
5 out of 5 stars
13 November, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] Both dogs enjoy product. It doesn't get wasted. No side effects like some food, doesn't produce allergies
5 out of 5 stars
13 November, 2025
originally posted on purina.com
Dogs devour it
[This review was collected as part of a promotion.] My dogs can’t get enough of. It keeps their coat super shiny. Great amount of protein
5 out of 5 stars
12 November, 2025
originally posted on purina.com
Instinct is 👏
[This review was collected as part of a promotion.] All of my dogs are so picky. The only food they will eat is Purina one true instinct. Thank you for making this healthy, delicious food.
5 out of 5 stars
12 November, 2025
originally posted on purina.com
Great high quality dog food
[This review was collected as part of a promotion.] This is a great high quality high protein dog food that I feed my German shorthair pointer. She loves it!
5 out of 5 stars
11 November, 2025
originally posted on purina.com
Great selection
[This review was collected as part of a promotion.] Our dogs loved this when we tried it for the first time and they can sometimes be fussy!
5 out of 5 stars
11 November, 2025
originally posted on purina.com
Charlie LOVES It!
[This review was collected as part of a promotion.] My Charlie can be a picky eater. He was on the hill science diet dry food since we got them from the pound three years ago he just turned three years old on November 6 and we kept the dog regimen that they had him on when we adopted him from the Pat. Charlie is not just a family dog. He is also an emotional support dog for my 30-year-old son who has Autism and has recently been declared mentally incompetent. So it’s very good for my husband and I that Charlie is healthy well fed and get some nutrition that he deserves. We decided to switch to Purina one because it was a little bit cheaper. We don’t get any financial support from the government. We take care of our son and it was starting to get a little expensive so we decided to try Purina one and he loved it a lot better. There’s different textures in the food, it comes in a bigger bag, much much much more cheaper and he eats more of it than he did his previous brand. I can always find it at the store I go to they’re never out of it.
5 out of 5 stars
10 November, 2025
originally posted on purina.com
Yummy.my food
[This review was collected as part of a promotion.] Smudge is a very picky eater. But he wooded this down.. going to get more of this
4 out of 5 stars
10 November, 2025
originally posted on purina.com
True instinct turkey and venison.
[This review was collected as part of a promotion.] Both dogs like true instinct dry dog food and i trust this brand for my pets. Just wish it wasn't so pricey.
5 out of 5 stars
9 November, 2025
originally posted on purina.com
Healthy for your dog
[This review was collected as part of a promotion.] Peanut loves this brand. She is a finicky eater when it comes to kibble. This is the only brand we feed her.
5 out of 5 stars
9 November, 2025
originally posted on purina.com
Never goes to waste!
[This review was collected as part of a promotion.] My terrier mix loves this food! He will nibble around for certain bites first, then grab a mouthful and take it to his favorite spot for a snack later. The bowl is emptied every time.
5 out of 5 stars
9 November, 2025
originally posted on purina.com
No red colored feed
[This review was collected as part of a promotion.] My pup loves the big pieces of food not having the red in this food she does much better. This is by far the best she has ever been on.
5 out of 5 stars
8 November, 2025
originally posted on purina.com
Excellent choice
[This review was collected as part of a promotion.] Both my Great Dane and Chihuahua love this food. Their coats are amazing and they are in excellent health. It gives them the caloric balance their bodies require to maintain the energy levels needed for those daily“zoomies” that are so very important!
5 out of 5 stars
5 November, 2025
originally posted on purina.com
True Instinct
[This review was collected as part of a promotion.] My pups loved this flavor!! Ate it up like it was a dessert. I definitely recommend this and I will purchase it again.
5 out of 5 stars
5 November, 2025
originally posted on purina.com
Dog food
[This review was collected as part of a promotion.] My dog loves the trucky dog food . Its a little on the high side when it comes to price but its worth it