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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - 18 Rolls - up&up™: Mega Size, 380 Sheets Per Roll

49 Questions
Only at  target 
$13.99 ($0.20/100 count)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Material: Paper
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 19.5 inches length x 10 inches width x 11.4 inches height
Estimated ship weight: 6.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 4 years ago

  • A: Why are 18 roll packs of Up & Up soft and strong toilet paper available for pickup but not delivery? This keeps happening and I don’t understand why.

    submitted byPam - 8 months ago

  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 3 years ago

  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 4 years ago
    Target staff support

  • A: Yes, it is very thin though. It's the first time I've thought about returning toilet paper. To begin it is difficult to get it started without it tearing through a few layers. It'll get the job done, but you better wad. If you don't a finger may start going through. That's really not good!

    submitted byDave K - 7 months ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 4 years ago

  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 2 years ago

  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 9 months ago

  • A: Nope. 18 individual rolls are loose in one main plastic wrapper.

    submitted byMollyCoco - 3 months ago

  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 3 years ago

  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support

  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 years ago

  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 1 year ago

  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 1 year ago

  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 10 months ago

  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 2 years ago

  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 2 years ago

  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 2 years ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 2 years ago

  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 2 years ago

  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 2 years ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 2 years ago

  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 2 years ago

  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 2 years ago

Q: how many sheets per roll?

submitted by Robin - 3 years ago

  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 3 years ago

  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 3 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 4 years ago

  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 3 years ago

  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 4 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 4 years ago

  • A: no it does not shred

    submitted byMJ - 4 years ago
    Target staff support

  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 4 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 8 years ago

  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 7 years ago

  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 7 years ago
See all questions (49)

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Guests are saying

This toilet paper has been a staple for many guests, praised for its softness and absorbency. However, recent reviews indicate a decline in quality, with issues like tearing and lint shedding becoming common. While some guests appreciate its affordability and value, others express disappointment over the changes in texture and strength. It's a product that has potential for everyday use, but guests are encouraged to consider their preferences before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 22389 reviews
    quality: 3.55 out of 5
    softness: 3.52 out of 5
    thickness: 3.49 out of 5
    value: 3.69 out of 5
    61% would recommend
    2022 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2026Verified purchase

    Tissue

    Great tissue last pretty long for a family of 3! No residue when you wipe and super soft :)
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    1 August, 2026Verified purchase

    Meh, okay I guess

    Fine for a store brand. It's probably most similar to Angel Soft. But the two layers come apart easily and it's thinner than something like Cottonelle and you have to use more. Just going back to Cottonelle because this isn't really worth it.
    Guest
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2026Verified purchase

    (no review title)

    It works
    Miranda
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026Verified purchase

    (no review title)

    Very good and great price
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 July, 2026Verified purchase

    Affordable and effective

    A staple in our household!! Truly holds up to name brands, and at a better price.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    26 July, 2026Verified purchase

    Unexpected musty smell

    Every roll of this toilet paper so far has a musty smell, like an old book stored in a basement. The paper itself is ok musty smell wasiunexpected.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    18 July, 2026Verified purchase

    Quality has gone downhill

    The quality has definitely gone downhill recently! The paper is much thinning and easily breaks. The price is good but I end up using more so would be worth it to spend more to get the strong and soft version.
    Sunnyside up
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 July, 2026Verified purchase

    (no review title)

    The price is great but the product is not. Definitly will not purchase again because it is very thin and harsh.
    Stacy
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026Verified purchase

    (no review title)

    Great price
    Did you find this review helpful?
    1 out of 5 stars
    16 July, 2026Verified purchase

    (no review title)

    I don’t know how this was possibly allowed to be called soft and strong. A dead leaf would provide more comfort than this. Usually love target brand but this is awful!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 July, 2026Verified purchase

    (no review title)

    Target brand toilet paper is Way better than the name brand. lasts a long time.
    Sheena
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    5 July, 2026Verified purchase

    (no review title)

    Didnt mean to hit review on those
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    (no review title)

    Doesn't irritate my skin.
    Zoe
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    The only TP I will buy!

    This is the best. Soft, strong and doesn’t leave the ‘charmin lint’ behind. Reasonably priced too.
    KritSRQ
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    (no review title)

    I’m pretty particular about my TP and this did not disappoint. So glad to have the savings for on quality product.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026Verified purchase

    great price

    Good price nice n soft
    Keystonegirl
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 June, 2026Verified purchase

    (no review title)

    Toilet paper rolls were cut poorly and flaking apart. I will not be purchasing this toilet paper again. Very disappointed.
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 June, 2026Verified purchase

    (no review title)

    soft & comfortable!
    MS D
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase

    (no review title)

    This toilet paper is just as good as Charmin but it’s much more affordable!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2026

    NOT happy Target!

    Normally, I'd give this product 5 stars, BUT... not today. This is the first time I ordered this online and it will be my LAST. Don't trust personal product shopping to someone you don't know. I don't know how old this stuff us, but the plastic meant to keep the product clean, came apart, actually shredded, as I took it out of my car. That's a sign of OLD plastic. Got home and looked carefully at the rolls... they were off color and the roll edges were frayed. Honestly, this is not something I am going to use on my skin. OUT it goes, to the dumpster. I wouldn't even trust the condition to donate it to an out house. Not happy Target!! $13+ in the dumpster. I had to rate this product 1 star because that is what I received today. Sad.
    Mia
    quality: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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