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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - 18 Rolls - up&up™

56 Questions
Only at  target 
$13.99 ($0.20/100 count)

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Material: Paper
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 19.5 inches length x 10 inches width x 11.4 inches height
Estimated ship weight: 6.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 4 years ago

  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 4 years ago
    Target staff support

  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 3 years ago

  • A: Why are 18 roll packs of Up & Up soft and strong toilet paper available for pickup but not delivery? This keeps happening and I don’t understand why.

    submitted byPam - 11 months ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 4 years ago

  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 1 year ago

  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 3 years ago

  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 2 years ago

  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support

  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 years ago

  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 2 years ago

  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 2 years ago

  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 1 year ago

  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 2 years ago

  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 2 years ago

  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 2 years ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 2 years ago

  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 2 years ago

  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 2 years ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 2 years ago

  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 2 years ago

  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 2 years ago

Q: how many sheets per roll?

submitted by Robin - 3 years ago

  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 3 years ago

  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 3 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 4 years ago

  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 3 years ago

  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 4 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 4 years ago

  • A: no it does not shred

    submitted byMJ - 4 years ago
    Target staff support

  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 4 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 8 years ago

  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 7 years ago

  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 8 years ago
See all questions (56)

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Guests are saying

This toilet paper offers a balance of softness and strength, making it a practical choice for families. Many guests appreciate its affordability and decent quality, especially when purchased in bulk. However, some have noted a decline in quality over time, with issues like shredding and thinner rolls. Overall, it remains a solid option for everyday use, especially for those looking for value without compromising too much on comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 23185 reviews
    quality: 3.53 out of 5
    softness: 3.52 out of 5
    thickness: 3.48 out of 5
    value: 3.67 out of 5
    61% would recommend
    2136 recommendations
    5 out of 5 stars
    14 November, 2026Verified purchase

    (no review title)

    Lasts longer than most and is a great value
    Karen
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2026Verified purchase

    Good

    Great product! Been using this brand and size for the last few years and I keep coming back to it. I usually buy 4 30pks per year. Just like to keep plenty on hand since the tp shortage. We only had one roll for a month. So this is what I like to stock up on. Especially the $50 get $15 gift card.
    Tanesha
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2026Verified purchase

    (no review title)

    good quality and quantity
    Lyng1971
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2026Verified purchase

    (no review title)

    I first purchased this brand during Covid as my usual TP was hard to find. I can honestly say I will never use another brand again.
    Bridget
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 November, 2026Verified purchase

    (no review title)

    Cheap
    FLTargetShopper
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 November, 2026Verified purchase

    (no review title)

    Great value and price. Very soft and strong
    Brianna
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2026Verified purchase

    Regrets

    What happened to this toilet paper?! Used to be our go to. Cheap, thing, and irritating now. So bummed. Not soft or strong- would not recommend. :(
    Mariah Papaya
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 November, 2026Verified purchase

    Best Value Toilet Paper

    Best value toilet paper. Not too hard, not too soft, reasonably priced.
    Evalina
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    29 October, 2026Verified purchase

    Target cut off 1/8 of the roll like we wouldn't notice

    Sheets are much smaller than the regular brand I buy and not any cheaper. Would only buy again if I absolutely couldn't get to the store to buy the warehouse brand.
    mishe
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    27 October, 2026Verified purchase

    (no review title)

    does what is required
    bb
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    24 October, 2026Verified purchase

    Not soft

    Great price it’s not soft. I use to like this one but now I feel like it’s gotten thinner and harder. It’s just not soft
    Cel_par
    Did you find this review helpful?
    4 out of 5 stars
    22 October, 2026Verified purchase

    (no review title)

    I was told to enjoy my free gift in messages and emails. I wrote back that I did not receive a gift. There was no response. When I called a representative, she appeared and said there is no free gift. It was a mistake.
    lenore
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026Verified purchase

    (no review title)

    Soft and durable.
    J Jo
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    19 October, 2026Verified purchase

    (no review title)

    Do not like this toilet paper at all. It is flimsy and you have to double it up when using. Definitely not a money saver.
    Tinabell2you
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    (no review title)

    I always buy the up and up toilet paper! It is definitely comparable to name brands.
    Angela
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026Verified purchase

    (no review title)

    Always to buy this product.
    Sz
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Good

    Good toilet paper and good value.
    AC
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 October, 2026Verified purchase

    Not repurchasing.

    The layers aren’t connected at all, they’re constantly peeling apart and tear as you use this toilet paper. will not be repurchasing.
    Morgiemoo
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2026Verified purchase

    (no review title)

    Soft
    Liss
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2026Verified purchase

    (no review title)

    buy more for less
    Old lady
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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