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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - 18 Rolls - up&up™: No Fragrance Added, Mega Size, 380 Sheets Per Roll

$13.99 ($0.20/100 count)

Size18 Rolls

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 10.71 inches length x 11.78 inches width x 14.95 inches height
Estimated ship weight: 6.39 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support
  • A: Yes, it is very thin though. It's the first time I've thought about returning toilet paper. To begin it is difficult to get it started without it tearing through a few layers. It'll get the job done, but you better wad. If you don't a finger may start going through. That's really not good!

    submitted byDave K - 4 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 3 years ago
  • A: Why are 18 roll packs of Up & Up soft and strong toilet paper available for pickup but not delivery? This keeps happening and I don’t understand why.

    submitted byPam - 5 months ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 4 years ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 2 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 1 year ago
  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 6 months ago
  • A: Nope. 18 individual rolls are loose in one main plastic wrapper.

    submitted byMollyCoco - 15 days ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 1 year ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 1 year ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 1 year ago
  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 8 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 1 year ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 1 year ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 1 year ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 1 year ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 2 years ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 2 years ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 2 years ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 2 years ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 2 years ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 2 years ago

Q: how many sheets per roll?

submitted by Robin - 3 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 3 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 3 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 4 years ago
  • A: no it does not shred

    submitted byMJ - 4 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 7 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 7 years ago

Additional product information and recommendations

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Guests are saying

This toilet paper has garnered mixed feedback from guests, with many appreciating its balance of softness and strength. However, concerns about quality have emerged, particularly regarding its tendency to tear easily, leave lint, and have an unpleasant smell. Guests have noted that the product has changed over time, leading to disappointment among long-time users. Despite these issues, some guests still find it a good value for the price, making it a potential option for those seeking affordability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 21728 reviews
    quality: 3.54 out of 5
    softness: 3.5 out of 5
    thickness: 3.48 out of 5
    value: 3.68 out of 5
    61% would recommend
    1946 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    16 May, 2026Verified purchase

    Not wirtg it

    The tube is flimsy so the roll gets flat and hard to get the first few sheets without it tearing off sheet by sheet. It feels soft but shreds when being used leaving small bits of paper behind so you aren't really clean.
    My new litter
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    (no review title)

    cleans up
    Brandan
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026Verified purchase

    (no review title)

    Nice and soft, strong as well. ;)
    Aaron
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 May, 2026Verified purchase

    Always Repurchasing

    Honestly, one of my favorite toilet paper brands. I am always repurchasing this toilet paper. It is more cost effective and not too soft or thin that it falls apart. Truly a good, strong toilet paper.
    Emily
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    (no review title)

    10/10 would wipe again
    Frankie
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 May, 2026Verified purchase

    (no review title)

    I disliked the smell of the bathroom tissue. Upon opening the package there was a chemical, mold and mildew odor that permeated every roll. I normally purchase the 30 never encountered this issue. Now I skeptical about making any purchase of this product
    Bluesky
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    Great TP and value.
    kg17
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 May, 2026Verified purchase

    Definitely not up to my expectations of a Target brand product.

    I never thought I'd hate toilet paper. I noticed too late that these rolls are 3/4 inch narrower than normal (like the cheap stuff businesses put in their bathrooms so no one wants to steal it!) The quality is poor-- the paper is flimsy, rough, and scraggly. The first 6-8 sheets aren't even 2-ply. The first sheets are crumpled and cut unevenly. And, this paper is very linty. I wish I had not purchased 18 rolls of this junk.
    MollyCoco
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 May, 2026Verified purchase

    (no review title)

    I like this tp
    deonna
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    28 April, 2026Verified purchase

    Decent toulet paper

    Not as soft as Charmin, but acceptable
    Lady1
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026Verified purchase

    (no review title)

    sofe and durable
    ajat
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 April, 2026Verified purchase

    (no review title)

    Love the ease of shopping n pick Up… great team thank you Target
    Leann
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2026Verified purchase

    (no review title)

    The paper separates every time you pull.
    Maria
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    (no review title)

    Was just as good as Charming.
    karen
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    Fairly good

    It’s a good toilet paper I like it.
    Rosa
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026Verified purchase

    (no review title)

    good value
    Salvatore
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 April, 2026Verified purchase

    (no review title)

    Good product
    Laurie
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026Verified purchase

    Best toilet paper ever ;)

    I been buying Thai for a period of time recommend it
    Anna
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    17 April, 2026Verified purchase

    (no review title)

    Leaves paper pieces "behind"
    Grannylu
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026Verified purchase

    Best Toilet paper

    This is the only toilet paper my family and I like. It is strong yet soft and doesnt leave dust everywhere.
    Cassy
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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