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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$14.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.

Shipping details

Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19597 reviews
    quality: 3.8 out of 5
    softness: 3.76 out of 5
    thickness: 3.7 out of 5
    value: 3.92 out of 5
    69% would recommend
    1943 recommendations

    Product has changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JASSY - 23 hours ago, Verified purchaser
    The product has changed in the last 2 months. It's now rough and no longer soft. I would not recommend this product.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Great Toy - 2 days ago, Verified purchaser
    The quality on the product was drastically changed. It’s no longer soft. You can feel the difference right away. Even the packaging changed. It’s just bad. I’m going to have to look for something else.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Decreased softness

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Meland - 2 days ago, Verified purchaser
    I used to always buy this toilet paper, but no more. The quality has significantly decreased. It is no longer soft. My family is in agreement that it has changed and not for the better.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    Clean butts!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lux - 3 days ago, Verified purchaser
    This is my favorite toilet paper!! Better than the bear brand !! Easy on the plumbing too! And doesn’t leave any trails behind! Very soft and plush
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    They are a yes every time.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Reb - 3 days ago, Verified purchaser
    They are soft and thick. I'd buy again. Definitely can complete with brand names.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not the same....

    3 out of 5 stars
    AGM - 4 days ago, Verified purchaser
    Loyal customer and frequent consumer of this TP….I think they changed it up? Not feeling nearly as soft in my recent purchase 😬
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    Angel soft dupe

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ambermarie432 - 4 days ago, Verified purchaser
    Fav store brand toilet paper. It’s not too thick like some brands but also not thin.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Strong paper towels

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Air - 5 days ago, Verified purchaser
    These paper towels are a good thickness and don’t rip easily like some others do.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Change of manufacturing?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ms W - 5 days ago, Verified purchaser
    Shreds of toilet paper fall off every time you use it.
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    Great quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Caroline D - 5 days ago, Verified purchaser
    I was honestly surprised by how great this toilet paper is for the price. It’s soft, but doesn’t fall apart easily, and it holds up really well compared to more expensive name brands. Great value for everyday use and gentle enough for sensitive skin. Definitely a staple in our household now!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Go-to toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kelly - 7 days ago, Verified purchaser
    This is the only toilet paper I buy! Everyone in the family loves the soft and strong, and the value is terrific.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Not soft

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    GGD - 7 days ago, Verified purchaser
    This stuff is anything but soft. So rough, wish i knew before getting a huge pack
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Ugh

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    soveryblessed - 7 days ago, Verified purchaser
    The 2-plys constantly separate when I grab a bit to use. I’ve not had tp this bad since elementary school a thousand years ago. I’ve bought Target tp tons of times, but have never had this problem. Maybe it’s a one-off problem. Maybe not. Regardless, I am never buying this particular version again.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    search party - 8 days ago, Verified purchaser
    T.P. is soft and strong as described in the package. No complaints.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Decent

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Beccamo - 9 days ago, Verified purchaser
    It's a good value, does feel like it's gotten a bit rougher over the years but nor enough to stop purchasing
    2 guests found this review helpful. Did you?

    Christine

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Christine - 9 days ago, Verified purchaser
    This product is very economical.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Yikes!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    AT - 9 days ago, Verified purchaser
    Affordable but the texture is awful!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Review of Toilet paper target brand

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MG - 9 days ago, Verified purchaser
    Price was right and it’s just as good quality as name brand
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Worse than gas station toilet papef

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    T - 9 days ago
    Two ply that just tears apart. It doesn’t stay put together and is so thin.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Quality definitely declined

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jen - 10 days ago
    This was our favorite toilet paper for years, but as of the last two purchases it's clear that they've completely killed the quality, the tissue used to be much softer and durable than it is now. We've switched to another brand.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?

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