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Sponsored

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$14.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.57 inches length x 12.03 inches width x 15.09 inches height
Estimated ship weight: 6.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This toilet paper has been a staple for many guests, praised for its affordability and decent quality. However, recent changes in formulation have led to disappointment among long-time users who find it thinner and less soft than before. While some guests appreciate its value and effectiveness, others are seeking alternatives due to the perceived decline in quality. Overall, it remains a popular choice for those looking for a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 17882 reviews
    quality: 3.83 out of 5
    softness: 3.78 out of 5
    thickness: 3.71 out of 5
    value: 3.94 out of 5
    61% would recommend
    2027 recommendations

    My favorite tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kay - today, Verified purchaser
    Great tissue at a reasonable price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Impressed

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Darlene - 2 days ago, Verified purchaser
    It is soft and strong, really impressed
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Overall great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MAW - 2 days ago, Verified purchaser
    Very satisfied with the softness, size of the roll, and the price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    The quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sydney - 2 days ago, Verified purchaser
    I.would buy this toilet paper because it was good quality for the price, now is cheap and the it doesn't even have squares anymore. The quality really went down
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    I'd buy again

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Target Shopper - 2 days ago, Verified purchaser
    To my surprise, I found the tissue to be super absorbent.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Full of ground coffee

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Paige - 3 days ago, Verified purchaser
    Whole package came with a bag of ground coffee slit open. Can't wipe my butt with toilet paper covered in grounds. Horrible company target is. Didn't even get a replacement. Hard earned money down the drain. Kudos to you for becoming the best horrible store.
    Did you find this review helpful?

    Lazy Distribution and Packing Department

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    donna - 4 days ago, Verified purchaser
    I ordered online, so we didn't get a chance to use. They way the tissue's is on a shelf at a Target store is how they delivered it, the tissue was not wrapped up or packaged. When the tissue was delivered, FedEx said that they had to wrap them up in a box because the plastic wrap was damaged and the tissue rolls fell out. Target get it together ‼️ I tried to put pictures up, but they are not allowing them to be posted.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Bargains aren't bad

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Moms4TheWin - 4 days ago, Verified purchaser
    Up&Up is as good as the rest! We swear by the brand and when it come to TP you can't go wrong. Doesn't shred apart and doesn't scratch your bum.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Really Soft & Strong

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bm94 - 4 days ago, Verified purchaser
    Always a great buy, this is our go to! The name describes it perfectly.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not soft or strong

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Grace S - 5 days ago, Verified purchaser
    This TP is neither soft nor strong. Will never buy generic target toilet paper again. Rough, breaks.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Ms

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mary Ann - 7 days ago, Verified purchaser
    Great product for reasonable price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Completed Changed in 2025

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Csa89 - 8 days ago, Verified purchaser
    I’ve used this TP exclusively for years. They’ve changed it up and now it is irritating, rough, and sheds little pieces all over the place. Like you pull on your roll and can see particles flying up in the air. TP shouldn’t do that???
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    My favorite!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Iamcliodna - 8 days ago, Verified purchaser
    Better than the name brand in quality and value!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good product!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Mmom3 - 9 days ago, Verified purchaser
    Not super soft or durable, but great for the bargain!
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    UP and UP toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KimberrForrest - 9 days ago, Verified purchaser
    Best toilet paper and a great value !
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Biggest bang for your buck!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    J Williams - 10 days ago, Verified purchaser
    I wont buy any other tissue, EVER. This is it! The tissue is soft, super strong, and does not cause any issue with my system. And the price is the BEST! Much better tissue than the big Name Brands.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Up & up tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shay Finney - 10 days ago, Verified purchaser
    Awesome did you get, with great amount of toilet paper for the price, a regular purchase for me.
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Not the quality it used to be

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 10 days ago, Verified purchaser
    Store brand products used to be much better quality but have been consistently going downhill.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Latest version is horrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Angela - 13 days ago, Verified purchaser
    I used to buy this TP because it was as good as the other brand (charming) but cheaper. Now it’s just a bit cheaper, but WORSE. not worth the price difference for a utterly horrendous product. See photos. The ply separates. It’s considerably more narrow to the point it looks ridiculous in an average size tp holder, thinner, and rougher.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    11 guests found this review helpful. Did you?

    Sad

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kakk - 19 days ago, Verified purchaser
    Why did you raise the price ????
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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