$14.49 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP ALL PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS.Shipping details
Estimated ship dimensions: 10.7 inches length x 12.24 inches width x 15.29 inches height
Estimated ship weight: 6.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 19597 reviews
quality: 3.8 out of 5
softness: 3.76 out of 5
thickness: 3.7 out of 5
value: 3.92 out of 5
69% would recommend
1943 recommendations
Product has changed
1 out of 5 stars
Thumbs down graphic, would not recommend
JASSY - 23 hours ago, Verified purchaser
The product has changed in the last 2 months. It's now rough and no longer soft. I would not recommend this product.
Quality changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Great Toy - 2 days ago, Verified purchaser
The quality on the product was drastically changed. It’s no longer soft. You can feel the difference right away. Even the packaging changed. It’s just bad. I’m going to have to look for something else.
Decreased softness
2 out of 5 stars
Thumbs down graphic, would not recommend
Meland - 2 days ago, Verified purchaser
I used to always buy this toilet paper, but no more. The quality has significantly decreased. It is no longer soft. My family is in agreement that it has changed and not for the better.
Clean butts!
5 out of 5 stars
Thumbs up graphic, would recommend
Lux - 3 days ago, Verified purchaser
This is my favorite toilet paper!! Better than the bear brand !! Easy on the plumbing too! And doesn’t leave any trails behind! Very soft and plush
They are a yes every time.
5 out of 5 stars
Thumbs up graphic, would recommend
Reb - 3 days ago, Verified purchaser
They are soft and thick. I'd buy again. Definitely can complete with brand names.
Not the same....
3 out of 5 stars
AGM - 4 days ago, Verified purchaser
Loyal customer and frequent consumer of this TP….I think they changed it up? Not feeling nearly as soft in my recent purchase 😬
Angel soft dupe
5 out of 5 stars
Thumbs up graphic, would recommend
Ambermarie432 - 4 days ago, Verified purchaser
Fav store brand toilet paper. It’s not too thick like some brands but also not thin.
Strong paper towels
5 out of 5 stars
Thumbs up graphic, would recommend
Air - 5 days ago, Verified purchaser
These paper towels are a good thickness and don’t rip easily like some others do.
Change of manufacturing?
1 out of 5 stars
Thumbs down graphic, would not recommend
Ms W - 5 days ago, Verified purchaser
Shreds of toilet paper fall off every time you use it.
Great quality
5 out of 5 stars
Thumbs up graphic, would recommend
Caroline D - 5 days ago, Verified purchaser
I was honestly surprised by how great this toilet paper is for the price. It’s soft, but doesn’t fall apart easily, and it holds up really well compared to more expensive name brands. Great value for everyday use and gentle enough for sensitive skin. Definitely a staple in our household now!
Go-to toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 7 days ago, Verified purchaser
This is the only toilet paper I buy! Everyone in the family loves the soft and strong, and the value is terrific.
Not soft
1 out of 5 stars
Thumbs down graphic, would not recommend
GGD - 7 days ago, Verified purchaser
This stuff is anything but soft. So rough, wish i knew before getting a huge pack
Ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
soveryblessed - 7 days ago, Verified purchaser
The 2-plys constantly separate when I grab a bit to use. I’ve not had tp this bad since elementary school a thousand years ago. I’ve bought Target tp tons of times, but have never had this problem. Maybe it’s a one-off problem. Maybe not. Regardless, I am never buying this particular version again.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
search party - 8 days ago, Verified purchaser
T.P. is soft and strong as described in the package. No complaints.
Decent
5 out of 5 stars
Thumbs up graphic, would recommend
Beccamo - 9 days ago, Verified purchaser
It's a good value, does feel like it's gotten a bit rougher over the years but nor enough to stop purchasing
Christine
5 out of 5 stars
Thumbs up graphic, would recommend
Christine - 9 days ago, Verified purchaser
This product is very economical.
Yikes!
1 out of 5 stars
Thumbs down graphic, would not recommend
AT - 9 days ago, Verified purchaser
Affordable but the texture is awful!!
Review of Toilet paper target brand
5 out of 5 stars
Thumbs up graphic, would recommend
MG - 9 days ago, Verified purchaser
Price was right and it’s just as good quality as name brand
Worse than gas station toilet papef
1 out of 5 stars
Thumbs down graphic, would not recommend
T - 9 days ago
Two ply that just tears apart. It doesn’t stay put together and is so thin.
Quality definitely declined
1 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 10 days ago
This was our favorite toilet paper for years, but as of the last two purchases it's clear that they've completely killed the quality, the tissue used to be much softer and durable than it is now. We've switched to another brand.