For straight to curly, fine to medium hair types seeking a low maintenance styler with a light hold
All day frizz control
Provides soft separation + texture
Lightly conditions
Improves manageability for easy styling
Description
This easy on, salon-grade styler lightly conditions, smooths frizz and creates soft separation…you know, that artfully rumpled, never messy look. Lock in moisture, lock out frizz and add shine + texture for a perfect air dry. You can happily skip the blow dryer and embrace your natural side.
FEATURES: • Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss • Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance • Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE: Work evenly into towel dried hair + go!
Estimated ship dimensions: 2.05 inches length x 6.76 inches width x 6.97 inches height
Estimated ship weight: 0.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: After getting out of the shower, do I brush my hair first before applying this cream?
submitted by MamaLuv - 4 months ago
A: Is it fragrance free?
submitted byJoy - 3 months ago
A: Hi there! Air Dry Styler can be raked and scrunched through towel-dried wet hair after showering. Brushing your hair prior to applying with help prevent tangles and deliver best results.
submitted byOdele Team - 4 months ago
Brand expert
Q: Hi, I purchased this and the consistency is super liquid-y, like runs right out of the bottle when the top opens. Is that how it is supposed to be? It makes a terrible mess.
submitted by TRT - 22 days ago
A: We're sorry to hear that you are having some issues with our Air Dry Styler, that's not the kind of experience we want for our customers. We recently learned that one of our batches came out thinner than usual and are working on getting them replaced. In the meantime, we’d be more than happy to send you a replacement. Just reach out to us at hello@odelebeauty.com and we will make things right!
submitted byOdele Team - 20 days ago
Brand expert
Q: Does this have a fragrance?
submitted by CHERYL - 7 months ago
A: Hey Cheryl,
Great question! Yes, the signature scent is a 100% natural, gender-neutral fragrance with notes of oakmoss, ylang ylang and cucumber. In other words: clean, green and effortlessly wearable. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 7 months ago
Brand expert
Q: Should I use this after curl defining cream and before mousse or should I not use the cream and mousse at all and simply use the air dry styler?
submitted by Kc - 10 months ago
A: Great question! We would recommend giving this a go without other products at first to see how it supports your curls. If then you find you are looking for more hold or more definition, you might pair it with a cream and or mousse. Let us know how it works for you via email at hello@odelebeauty.com or on socials!
submitted byOdele Team - 10 months ago
Brand expert
Q: Can I use this product and use a blow dryer in case I want to change my hair style, I have curly hair but mostly I do my hair straight…
submitted by Julez Alcntr - 1 year ago
A: Great question! Yes, you can use a blow dryer after applying the Odele Air Dry Styler for Light Moisture, Definition + Shine. The product is designed to be used on towel-dried hair, allowing for a natural air dry, but it can also be used with heat styling. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year ago
Brand expert
Q: Will this work on my slightly wavy medium thick hair?
submitted by AZ mom - 1 year ago
A: We definitely recommend giving it a try!
submitted byOdele Team - 1 year ago
Brand expert
Q: This product was recommended to me but I have curly/wavy hair. Will this help keep the curls in place?
submitted by Errbanks - 1 year ago
A: Hi There! This easy-on, salon-grade styler lightly conditions, smooths frizz, and creates soft separation. While it doesn't specifically offer hold, we know many of our curly/wavy friends who have loved using this product. If you are looking for hold specifically we might recommend our Volumizing Foam or Flex Hair Gel.
submitted byOdele Team - 1 year ago
Brand expert
Q: Why am I getting white flakes on my hair when using this product. I have used the Odele leave in conditioner and have not had this problem so I know it’s this product. I have also seen other consumers have the same issue. Why is this happening?
submitted by Alee - 2 years ago
A: Hi There! Thank you so much for asking Alee. It sounds like you are using the product when your hair is still a little to wet. We recommend letting your hair dry a bit more before using this product. Give this a try and let us know how it works for you at hello@odelebeauty.com.
submitted byOdele Team - 2 years ago
Brand expert
Q: Does this have heat protectent? I like to air dry my hair but the next day may want to use a curling iron.
submitted by mom22 - 3 years ago
A: Hey Mom22,
Great question! Unfortunately, the Odele Air Dry Styler does not provide heat protection. We recommend to use the Odele Leave-in Detangling Tonic Clean-Lightweight Heat Protectant on next day hair to prep and protect before styling. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 years ago
Brand expert
Q: can i use this for slick backs?
submitted by anonymous - 3 years ago
A: We would recommend our Flex Hair Gel for slick back looks! Thanks for reaching out!
The air dry styling cream has received positive feedback for its ability to enhance the natural texture of hair while providing softness and shine. Many guests appreciate its lightweight formula that doesn't weigh hair down or leave it feeling crunchy. It works well for various hair types, especially fine and wavy hair, making it a go-to for effortless styling. However, some guests have noted issues with packaging and inconsistent results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
1646 star ratings
4.4 out of 5 stars with 1646 reviews
effectiveness
3.8 out of 5
effectiveness: 3.8 out of 5
quality
3.9 out of 5
quality: 3.87 out of 5
value
4.0 out of 5
value: 3.96 out of 5
65% would recommend
228 recommendations
5 out of 5 stars
26 August, 2026
originally posted on odelebeauty.com
10/10
pairing this with the leave in conditioner has changed the game! my hair journey has been complex, but this made it so much simpler! it keeps my hair from being frizzy without weighing it down or being crunchy
Olivia B.
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5 out of 5 stars
25 August, 2026
originally posted on odelebeauty.com
Soft and smooth without the blow dryer
I’ve been really enjoying the Odele Air Dry Styling Cream! I don’t blow-dry my hair very often so I’m always happy to find a product that works well with my air-dried hair. It leaves my hair feeling soft and looking smooth without making it feel heavy or greasy. My hair is fine and I haven’t noticed any negatively results or extra weight from using it. It So far, I really like it and will definitely keep using it!
Renata P.
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 August, 2026Verified purchase
(no review title)
I've used this product for years. The tube I just purchased the consistency is completely thin and watery. It doesn't smell the same.
Andrea
2 guests found this review helpful. Did you?
5 out of 5 stars
11 August, 2026Verified purchase
(no review title)
love
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5 out of 5 stars
11 August, 2026
originally posted on odelebeauty.com
Excellent
I loved it; it leaves my hair super hydrated and soft.
Aneli C.
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3 out of 5 stars
4 August, 2026
Good product Poor packaging
I like the product it left my wavy hair soft and no frizz but I have to say the packaging is not good this should be in pump bottle. The product leaks and is hard not waste because it is runny coming out of the tube.
1 reply from Odele Team team - 16 days ago
We’re sorry to hear you're having issues with our tube. Please reach out to us at hello@odelebeauty.com so we can make it right!
MMar
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 July, 2026Verified purchase
left hair frizzy and feeling gross
I waited to review until I'd used more than half the bottle so I could try it out in different weather. This made my hair so poofy and frizzy each time. It also left my hair feeling like I had a ton of product in it; just a gross, almost gummy gunked up feeling, no matter how much or how little I used (applied to very damp/wet hair). for context: I have thick strands, but a normal amount of hair. It's bra-band length and mostly straight with a little wave. Very healthy, no dyes or anything. Normally air dry with just a bit of leave-in conditioner with no issues but wanted a bit more texture/body.
1 reply from Odele Team team - 16 days ago
We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
Ally
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
30 July, 2026Verified purchase
Great shine but also flakes
This gives my dry curls shine BUT the first time or 2 you brush or even finger comb, it looks like you have a bad case of dandruff. Bummer but the shine stays so I'll put up with it
Annoyedbygreed
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
29 July, 2026
originally posted on odelebeauty.com
Good stuff!
Works well! I like it!
Morgan S.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 July, 2026Verified purchase
(no review title)
My fave hair product for my wavy hair. I always air dry my hair and it makes it shiny and soft with no frizz. My curls are defined and bouncy. I buy this on a regular basis.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
25 July, 2026
originally posted on odelebeauty.com
Impressive
Let’s just say I don’t like change and especially with my hair. I have thin curly hair so imagine, your thoughts can this really work? So I took the plunge and it’s been over a month and I use it daily or wash days. I’m in love this product drys my hair so pretty, soft and even shows my curls
Amy D.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
The search is over
I have fine, wavy 2b/2c hair and I’ve tried gels, mousses and air dry creams, but most of them left me dissatisfied. Gels were too crunchy, mousse lacked definition, air dry creams were too heavy. This product is a super lightweight, almost watery gel. I’ve never come across a hair product with this type of consistency. This may not work on people with super thick curly hair, but if you have fine wavy hair and you’re looking for a lightweight, soft definition, I would give this a try. I scrunch this into wet hair and let it air dry for 30 or more minutes and then I hit my hair with a diffuser for a couple of minutes and voilà, volume, texture, and soft waves without the crunch or heaviness.
Sarahvcullen
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 July, 2026Verified purchase
THE Wavy Hair Stuff
I have wavy fine to medium hair that gets weighed down and greasy with mousse creams and gels, but this stuff is MAGIC. No grease! My hair dries so good, and all I have to do is scrunch it in wet.
Thanks For the Zits
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 July, 2026
AMAZING 😍
This is soooo amazing!!! This is the ONLY way I will wear my hair natural! AND it makes my hair look so pretty!!!! ❤️
Lia
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
16 July, 2026
originally posted on odelebeauty.com
LOVE
this stuff is amazing! my hair is manageable and wavy all day without feeling heavy OR being greasy the next day.
Hannah B.
1 guest found this review helpful. Did you?
5 out of 5 stars
14 July, 2026
originally posted on odelebeauty.com
Best for Wavy Hair
Great product for lightweight hold on wavy hair! Does not weigh your hair down
Neha M.
1 guest found this review helpful. Did you?
5 out of 5 stars
8 July, 2026
originally posted on odelebeauty.com
The best
I have never used a product that makes my natural hair so smooth and dry not frizzy!! It’s perfect
Sydney S.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 July, 2026Verified purchase
Finally! Soft curls!
I’m genuinely confused by all the bad reviews. This is my holy grail hair product! Not too heavy and leaves my curls so soft. I find that when I use too much it ends up a little crunchy so I used less and it was perfect! Reminds me a little of Aveda’s “Be curly” curl enhancer product, before they changed the formula.
ArielD
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
10 June, 2026Verified purchase
Greasy ends
Left my hair greasy looking, not what I had in mind
1 reply from Odele Team team - 1 month ago
We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
Ewfragrance
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4 out of 5 stars
4 June, 2026
originally posted on odelebeauty.com
it styled my hair nicely but it left it feeling kinda crunchy
I was really excited to try this out especially since i’ve been trying to get more into hair care and wanting to use products for and to style my hair. I usually air dry my hair so i thought i should try this out. It wasn’t bad but out of my entire order it sadly wasn’t my favorite. i like how i was able to apply it and it did not feel heavy. My only issue is that it genuinely left my hair feeling kind of hard in a crunchy way if that makes sense? i’m not entirely sure but that crunchy feeling didn’t feel so nice. i honestly would just brush my hair after applying it and only some times it did get rid of that crunchy feeling, not all the time tho. and i usually followed up with the odele hair oil which honestly feels great and makes my hair very soft and smooth. But sadly I don’t think this air dry styler is for me. I will definitely be trying out one of the curly hair styling products next though!
