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Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 2 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 3 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 4 of 4
Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 1 of 4

Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz

14 Questions
$10.99 ($0.67/fluid ounce)
 

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At a glance

About this item

Highlights

  • Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
  • Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
  • Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based conditioners
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
  • Almond & Shea Butter Scent. Rich mix of almond milk, vanilla, citrus, and apricot notes that smell like creamy goodness

Description

Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.

Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Almond
Hair Type: All Hair Types, Normal
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Strengthening
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120270
UPC: 812154033243
Item Number (DPCI): 063-00-5926
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

NA

Shipping details

Estimated ship dimensions: 1.93 inches length x 3.2 inches width x 8.44 inches height
Estimated ship weight: 1.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the best combination to use while transitioning from dyed hair to natural gray/white hair?

submitted by Grandma going natural - 1 month ago
  • A: That's a fantastic and really thoughtful question! We totally understand wanting to find the perfect combination for such a beautiful transition. While we don't have a specific Native product combination designed for transitioning from dyed hair to natural gray/white (as it's quite a unique journey!), we truly believe the absolute best advice in this situation will come from your hairstylist. They know your hair's unique history, texture, and the specific nuances of your color, and can offer personalized suggestions and techniques to help you navigate this transition beautifully. We hope this helps point you in the right direction for the expert advice you deserve!

    submitted byNative Team - 1 month ago
    Brand expert

Q: does the shampoo contain cocamidopropyl betaine or methylisothiazolinone?

submitted by dweeva - 11 months ago
  • A: Hi Dweeva, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 5 months ago
    Brand expert

Q: Does Native Shampoo have any version without scent/fragrance/perfume?

submitted by Cherade - 11 months ago
  • A: Hi Cherade, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 5 months ago
    Brand expert

Q: Is the container of this shampoo recyclable in MN?

submitted by LKS - 2 years ago
  • A: Hi There, Thanks for reaching out about our Native Vegan Strengthening Shampoo with Almond & Shea Butter! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 2 years ago
    Brand expert

Q: What are the PH levels in your products ?

submitted by Ivy - 2 years ago
  • A: Hi Ivy, Thanks for reaching out to us and that is a great question! The pH range of Native Shampoo is 5.5 - 6. Native Conditioners & Mask have a pH range of 3.5-4.5. Please let us know if we can assist with anything else and enjoy the rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: Is this product gluten free??

submitted by Paula - 2 years ago
  • A: Hi Paula, Thanks for reaching out to us! We have included our ingredients below for reference, We would surely recommend speaking with your doctor if you have any concerns regarding these ingredients and want to confirm if they are Gluten Free: Hair Mask Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Conditioner Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Fragrance, Sodium Salicylate, Polyquaternium-10 Conditioner 2 in 1 Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo 2 in 1 Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Fragrance Let us know if you have any other questions and have a great day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: is the native shampoo non comedogenic because i struggle with hairline acne

submitted by Haleigh - 3 years ago
  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert

Q: is the native shampoo non comedogenic? meaning it doesn't clog pores because I struggle with hairline acne

submitted by Haleigh - 3 years ago
  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert

Q: does it work in any hair type? I have thin curly hair which is very dry.

submitted by Mariel - 4 years ago
  • A: Hey Mariel, This sulfate-free shampoo helps strengthen strands and helps replenish damaged hair by restoring moisture and reducing breakage. It is great for all hair types! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Hi, I have done straightening treatment in my hair, is it safe to use this shampoo on my hair?

submitted by ZL - 4 years ago
  • A: Hello ZL, the Native Vegan Strengthening Shampoo is safe for your hair after straightening treatment because it is free of sulfates, parabens, silicones, and dyes, and it’s vegan and cruelty-free. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The Native Almond Shea Butter Strengthening Shampoo has garnered positive feedback for its delightful scent, effective cleansing, and moisturizing properties. Guests appreciate its ability to leave hair feeling soft, shiny, and manageable without weighing it down. Many have noted the shampoo's rich lather and easy rinse, making it a convenient addition to their hair care routine. However, some guests experienced issues with hair breakage and scalp irritation, suggesting mixed results for different hair types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4497 reviews
    effectiveness: 2.79 out of 5
    quality: 2.92 out of 5
    value: 2.98 out of 5
    39% would recommend
    214 recommendations
    4 out of 5 stars
    17 September, 2026
    originally posted on nativecos.com
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    Durable aroma

    [This review was collected as part of a promotion.] Amazing aroma and super soft hair! 🥥🌰 I had the opportunity to try the Almond Native shampoo and conditioner set thanks to Influenster and it exceeded my expectations. Leave your hair hydrated, shiny and with a delicious smell that lasts all day. Plus, I love that it doesn't have harsh chemicals. It definitely stays in my shower routine!
    MariaBelenC
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on nativecos.com
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    Clean and Affordable!

    [This review was collected as part of a promotion.] I have been using this shampoo and conditioner for a couple months now and I really love it! It makes my hair feels so clean without feeling weighed down and gives my hair a TON of shine!
    BaileyL
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on nativecos.com
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    Smells great!

    [This review was collected as part of a promotion.] Becoming obsessed with Native! The shampoo leaves my hair smelling amazing for so much longer than my previous brand! Easy to lather, my hair feels great, and I love the ingredients!
    PaigeG
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on nativecos.com
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    Frizz free

    [This review was collected as part of a promotion.] I am really surprised I love its texture it lathers up so much it always leaves my hairs silky shiny and frizz free I love it from the first time I used it
    FlorC
    Did you find this review helpful?
    4 out of 5 stars
    6 September, 2026
    originally posted on nativecos.com
    Image

    Doesnt strip natural oils

    [This review was collected as part of a promotion.] Being on set means my hair gets styled and stressed constantly, so I need something that actually repairs. This Almond & Shea Butter Strengthening Shampoo is incredible! The packaging is sleek and easy to handle in the shower. The formula has a rich, luxurious feel that lathers up beautifully, yet the rinse is completely clean without stripping my hair. I’ve noticed a huge difference in my hair's overall strength, and it has seriously cut down on the frizz I usually get after a long day of shooting.
    AniciaL
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on nativecos.com
    Image

    Almond & Shea butter strengthening shampoo

    [This review was collected as part of a promotion.] This is the kind of shampoo I was looking for. After using it for a while, I've noticed a reduction in hair loss. It doesn't cause itching or dandruff, has a pleasant scent, and produces a rich lather.
    HannaP
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on nativecos.com
    Image

    Cleanses well and leaves my hair soft, fresh, and smelling amazing.

    [This review was collected as part of a promotion.] I really like this shampoo! It has a lovely almond and shea butter scent and leaves my hair feeling clean, soft, and refreshed without drying it out. It lathers nicely, rinses out easily, and my hair feels healthier and more manageable after washing. I also love the convenient pump packaging.
    MariaR
    Did you find this review helpful?
    4 out of 5 stars
    3 September, 2026
    originally posted on nativecos.com
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    4/5 stars!

    [This review was collected as part of a promotion.] I thought this was overall pretty decent as far as drugstore haircare goes! It did leave my hair feeling a bit stronger but my favorite thing was the scent. It smells sooooooo good!
    MorganL
    Did you find this review helpful?
    4 out of 5 stars
    31 August, 2026
    originally posted on nativecos.com
    Image

    Smells so good

    [This review was collected as part of a promotion.] I love the smell especially paired with the conditioner! My hair is noticeably more hydrated especially in this summer heat. It goes on very smooth, I usually scrunch it in when my hair is damp and then rinse it out. Works perfectly!
    AlexandriaA
    Did you find this review helpful?
    1 out of 5 stars
    31 August, 2026
    originally posted on nativecos.com
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    Didn't work for me - stick to drugstore shampoo!

    [This review was collected as part of a promotion.] Not for me! I’d rather use a cheap drug store shampoo over this one. It dried my hair out and I couldn’t use it more than a couple washes. It also didn’t lather well.
    KatelynnS
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on nativecos.com
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    Smell

    [This review was collected as part of a promotion.] Great package, amazing scent , my scalp feels very cleansing. Cool texture and aroma . I like this product and recommend for my friends and colleagues
    YeseniiaS
    Did you find this review helpful?
    4 out of 5 stars
    26 August, 2026
    originally posted on nativecos.com
    Image

    Love the quality

    [This review was collected as part of a promotion.] I like this formula. Doesn’t leave my scalp feeling heavy or itchy. It smells okay, and the quality is really nice. I would recommend. Also love the design of this
    JillianP
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2026
    originally posted on nativecos.com
    Image

    very good if you have a dry scalp!

    [This review was collected as part of a promotion.] as mentioned in the conditioner review for this product, this product does not make my hair feel dry or stripped, it does the exact opposite! it lathers very well, hydrates my hair, and makes it so shiny and healthy! my scalp has been thanking me because it is usually so dry, but not since using this product!
    NicoleA
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2026
    originally posted on nativecos.com
    Image

    Amazing

    [This review was collected as part of a promotion.] Absolutely love this product. It definitely hydrated my hair. I felt like I had less frizz, and there was no residue leftover. Super creamy and didn’t irritate my scalp.
    OliviaA
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on nativecos.com
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    Best Hair Care

    [This review was collected as part of a promotion.] Welcome to my Hair Care routine: Using this shampoo & conditioner duo my hair has a beautiful shine, has repaired my damage and does not leave any residue after I rinse the product out. You do not need a lot of product for it to work. Just a dime size amount will provide you with enough suds to make your hair feel clean and refreshed.
    LaRaeY
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    17 August, 2026Verified purchase

    ITCHY BREAKING & flat!

    Strengthening Shampoo! There is not any hair strengthening going on! That's not happening, I have had more breakage and hair falling out than ever before in my life! I think my hair is even worse than before using Native! It leaves an odd heavy build up on my hair, and within 24 hours my scalp becomes itchy. My hair feels heavy and dried out, and lays flat like my hair was unwashed for days. And YES, rinsed very well, and even rinsed more the next several uses. I can only say the fragrance was nice, subtle, and clean smelling on the hair, after that this Native shampoo tanked to my 'will not purchase again' list! THIS IS A REAL CONSUMER REVIEW, NOT A PROMOTIONAL BOUGHT REVIEW! Sorry Native, keep the fragrance, dump the formula!
    1 reply from Native Team team - 20 days ago
    Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so that we can assist you further.
    ShopperY
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2026
    originally posted on nativecos.com
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    Tames my child’s hair great!

    [This review was collected as part of a promotion.] I used this shampoo on my 5 yr old daughter’s hair and I feel like it’s really helped with the brittleness of it. She has really fine course hair with lots of tangles and I feel like after a couple weeks it’s become a lot softer and easier to manage
    DaniC
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2026Verified purchase

    Hair loss

    I experienced an extreme amount of hair loss after switching to this shampoo and conditioner, like coming out in clumps every time I showered. I’ve never experienced that with any other product, and while it cleaned my hair well and I like the idea of less harmful ingredients, the amount of hair loss it caused was concerning so I would not purchase again. (I’ve since changed shampoo and conditioner, and the extreme hair loss has stopped so the only thing I can attribute it to was this product.)
    1 reply from Native Team team - 20 days ago
    Hi CC, Thanks for reaching out and addressing your recent issue. We're so sorry to hear you're not having a good experience with our shampoo & conditioner, and your recent adverse event. We understand how frustrating that must be. While we would love to help you here, we ask that you please get in touch with us at nativecos.com via our Contact Us form so that we can best assist with all of your product questions and concerns. We appreciate your patience and look forward to hearing from you soon!
    CC
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 August, 2026
    originally posted on nativecos.com
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    Great Shampoo for Hair Renewal and Strengthening!

    [This review was collected as part of a promotion.] I’ve been using this Native strengthening shampoo combined with its conditioner duo, and my hair has been growing nice, strong and healthy! I like that its consistency is light but it lathers in well and cleanses my hair thoroughly.
    VanessaC
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2026
    originally posted on nativecos.com
    Image

    Clean feel from clean ingredients

    [This review was collected as part of a promotion.] Smelled amazing, felt soft and nourishing. Left my hair feeling clean and didn’t even need to use much product to get great results! Felt the packaging was perfect for my little shower shelves. No more falling bottles 😅
    HannahK
    Did you find this review helpful?

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