Loving Tan Deluxe Bronzing Mousse - Dark - 4 fl oz - Ulta Beauty: Aloe-Infused Self Tanner for Sunless Tan
$40.00
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Guests are saying
This self-tanner has garnered a mix of enthusiastic praise and some concerns from guests. Many appreciate its beautiful color, ease of application, and long-lasting results, especially for those with warm undertones. However, some guests have experienced issues with streaking, dryness, and difficulty in removal. Overall, it is recommended for those seeking a natural-looking tan, but guests suggest proper preparation and application techniques for the best results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 677 reviews
66% would recommend
9 recommendations
3 out of 5 stars
14 March, 2026
originally posted on http://www.ulta.com

Loving tan medium
I have very pale skin that almost always goes orange when I fake tan. I've been using Bondi Sands Sapphire for a few years now and wanted something a bit darker. The color on the medium looked natural and I achieved the darker tan I was after. But I have very sensitive, dry, and eczema prone skin and the itch with this is terrible! I itch with Bondi Sands too but its tolerable, this product though kept me up all night and only subsided when I took allergy medication. Would have been my switch from Bondi, but I can't deal with the itching. Everything else was great about it and I would still recommend it to people who don't have overly sensitive skin.
5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com

My First Self Tan
As a beginner i would recommend this product. I dont know much about other self tanners but this one has not much of an odor i would say, it dries quickly, does not rub off on clothes (although overnight it did get my bedsheets), and it is my perfect summer tan color! It is more of a red tan vs an olive tan. The undertones appear golden on me which suits my natural skin tone. I got the shade ultra dark and left it on for longer than 8 hours. I also have sensitive ezcema prone skin and my skin has been okay with it! I live in a cold state and was fed up with being pale so i got this on a whim after slight research. Im hoping it lasts awhile but so far so good!
1 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com

Washed right off
Sadly this didn't work for me. I use lotion 5 nights a week and exfoliate my skin frequently but this washed right off in the shower today, and that was after I applied 2 coats. Returning.
5 out of 5 stars
19 February, 2026
originally posted on http://www.ulta.com

Love Loving Tan
Yes! Yes! Love this product
5 out of 5 stars
9 February, 2026
originally posted on Loving Tan
Repeat Customer
I love loving tan its my absoulte favorite and the tan lasts for days and naturally fades so pretty
2 out of 5 stars
1 February, 2026
originally posted on http://www.ulta.com

Not worth the money
This tan is definitely on the higher end side and does not live up to it. Super expensive for not the best application. It is splotchy and patchy on me and a yellow/orange color on my fair skin. The color guard makes it easy to apply, it just clings during application.
5 out of 5 stars
25 January, 2026
originally posted on http://www.ulta.com

I would buy this product again and again!
This is the best self tanner.
5 out of 5 stars
25 December, 2025
originally posted on http://www.ulta.com

I would buy this tanning mousse again and again!
This tanning mousse is hands down the best I've ever used. It dries quickly, doesn't have a strong smell, and gives you a beautiful beach tan. It's easy to apply and doesn't leave a messy residue. The tan lasts for about 10 days, and it doesn't fade quickly. I absolutely love this tanning mousse and will definitely continue buying it!!
4 out of 5 stars
8 December, 2025
originally posted on http://www.ulta.com

The best smelling and application is a dream
Out of all the self tanners this one is by far the best. It is easy to apply and goes on in an even coat. It last about 5-7 days depending on the amount of activity. It also looks natural no matter how my skin is and doesn't make my skin feel sticky.
4 out of 5 stars
25 October, 2025
originally posted on http://www.ulta.com

If I could get it somewhere else I would not come to Ulta
I purchased this for my two granddaughters quite often. If I could find it somewhere else I would go there. I'm very upset with my birthday was in September but never got the birthday gift because you claim you was out of everything.
5 out of 5 stars
22 August, 2025
originally posted on http://www.ulta.com

BEST self tanner!
I'm new to self-tanning and usually get spray tans, but tried this at home instead. I prepped 24 hours ahead, and it went on smoothly-no streaks! The ultra dark shade looks amazing, and I'm still tan 7 days later. Ultra dark is a beautiful color.
5 out of 5 stars
22 August, 2025
originally posted on http://www.ulta.com

Tried and true
My best friend and I have used LT for years, (I prob go through 4 bottles a year), even before it was at Ulta. Great for skin with warm undertones, doesn't stain your clothes, and doesn't stink as bad as it used to back in the day lol. I apply it once a week in the summer (Thursday nights so I'm super tan on the weekend lol) and rinse it off in the shower the next morning. Use it 1/2x a month in the winter just to not look too pale. I use makeup brushes with it to contour tan my face and tint my eyebrows. A holy grail for sure.
3 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com

Loved and Lost
I've used the "dark" bottle since 2021 and I don't doubt that the formula has been tweaked. While the color is pretty, it's more blotchy than I remember and it is SO DRYING. Every time I buy a bottle lately, I need to also buy 3 bottles of heavy moisturizer. I started getting little hives in my inner thighs as well that happened when I switched back. What did ya'll do to the perfect formula?
5 out of 5 stars
17 July, 2025
originally posted on http://www.ulta.com

My Fav
This tanner has the most beautiful color. I get so many compliments and people think I have a natural tan! I apply mine wearing disposable gloves and make sure I put lotion on all dry areas, hands and feet. If you are an experienced self tanner I highly recommend this. If it's your first time, just do your research and watch videos on how to apply it. And GET AN EXFOLIATING MITT to fix any patchy areas if you mess up or when it starts to fade. For the people saying it is hard to get off. Scrub it with an exfoliating mitt and it comes right off. Get the st tropez one, it's only like $9 and works amazingly. Love the color, looks super natural, and looks amazing if you apply it correctly. Only cons for me are the price and I wish the bottle was bigger.
5 out of 5 stars
6 July, 2025
originally posted on http://www.ulta.com

Perfect self tanner
This is an easy to use, natural looking self tanner. I like that you can easily see where it's been applied so you do not end up with any missed spots. The end result after the shower-off is a natural looking tan. You just need to follow the instructions for best results, which includes exfoliating, moisturizing, and using a mitt. To reviewers who say they had streaks, evidently they did not use a mitt, which is essential to having a good application. I like to shower and exfoliate the night before, use a good cream moisturizer before bed, and then apply in the morning so I can shower it off later the same day. It does dry pretty quickly so you can get dressed soon after applying, though I would not put on light colored garments.
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2025Verified purchase
LOVE LOVE LOVE
I LOVE this product. Easy to use, and leaves a nice color.
1 out of 5 stars
18 May, 2025
originally posted on http://www.ulta.com

The WORST self tanner I have EVER used.
I am currently writing this sitting in a pile of sweat, dread and agony. This stuff is impossible to take off. Not to mention it is EXTREMELY streaky. It is completely orange, no sweet dark caramel tan in sight that we all are looking for. It streaked all over my thighs and stomach. It stays on for exactly 3 days before becoming blotchy and embarrassing. When i first applied this tan i washed my hands 30 minutes after application. My hands STILL turned out a literal BRIGHT ORANGE color. I drove TWO hours to my closest Ulta to get this stuff because of all the hype around it. To spend almost triple what i usually pay for bondi sands and it turn out this terrible is so disappointing i could cry.
2 out of 5 stars
28 April, 2025
originally posted on http://www.ulta.com

Orange
I used the medium and going on it looked really good, but by the time I went to rinse I was orange. I am very pale and it didnt seem to do too much other than make me a bit orange..
2 out of 5 stars
22 April, 2025
originally posted on http://www.ulta.com

Doesn't freaking come off
Bro i love loving tan but tbis in the ultra dark is awfully orange on pale skin and does not come off even after a week.
2 out of 5 stars
22 April, 2025
originally posted on http://www.ulta.com

Doesn't freaking come off
Bro i love loving tan but tbis in the ultra dark is awfully orange on pale skin and does not come off even after a week.