Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair - 2 of 4L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair - 3 of 4L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair - 4 of 4
L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair - 1 of 4

L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair - 23 fl oz

8 Questions
$15.99 ($0.70/fluid ounce)
Size23 fl oz

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • EverPure Moisture Rosemary Shampoo deeply replenishes dry hair with moisture, softness and luminous shine; Delivers the special care color-treated hair needs, to protect hair color week after week
  • Shampoo For Dry, Color-Treated Hair: This sulfate free shampoo has no salts or surfactants that can strip, dull and damage hair, and is especially gentle on color; Sulfate-free, paraben-free, salt-free, vegan
  • The EverPure Moisture System: For best results, use EverPure Moisture color shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture
  • Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Color Protection + Moisture: You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. Elevate your hair care routine, EverPure Moisture Sulfate Free Shampoo & Conditioner for color treated hair with Rosemary Botanicals hydrates and deeply replenishes dry hair with 3X more moisture with no weighdown, lush-touch softness and luminous shine. Our shampoo formula's are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, Vegan Formula Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This shampoo scent features notes of jasmine and juniper berry.

Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Moisture conditioner. For best results, mist EverPure Moisture 21-in-1 Spray throughout wet hair for up to 10x more moisture. Leave in and comb through prior to styling.

Frequently Asked Questions about EverPure Moisture

What are the main benefits of EverPure Moisture?
You don't have to choose between protecting the color you love and caring for your hair needs. Your color treated hair can be dry too. EverPure Moisture Rosemary Shampoo & Conditioner deeply replenishes dry hair with moisture, softness and luminous shine. For best results, use EverPure Moisture shampoo and conditioner in tandem, for a nourishing hair care system that deeply replenishes dry hair with 2X more moisture. 

Is EverPure Moisture Suitable for all hair types?
Yes, while it's particularly beneficial for dry and color-treated hair, the EverPure Moisture system is versatile enough for all hair types. This includes normal to natural, straight, curly, dry, dull, and damaged hair.  

How often should I use the EverPure Moisture System?
L'Oréal EverPure Moisture Shampoo and Conditioner are formulated to be gentle enough for regular use. The products are designed for daily use to effectively cleanse, condition, and hydrate your hair. Frequency of use may depend on your specific hair cleansing needs. 

What does the shampoo & conditioner smell like?
Our moisturizing shampoo and conditioner features a scent profile of rose, cedar, bergamot and musk  

Does the EverPure Moisture Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
     
Scent: Juniper, Cedar, Lavender, Amber, Bergamot
Hair Type: Dry
Health Facts: Dye-Free, Gluten-Free, Phthalate-Free, Paraben-Free, Silicone-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily, Every Other Day
Beauty Purpose: Nourishing, Basic Conditioning, Moisturizing
Awards: Glamour Beauty Awards
Features: Rinse-Off, Nongreasy
TCIN: 82667382
UPC: 071249645475
Item Number (DPCI): 063-00-0269
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

1101727ep7: aqua / water / eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum / fragrance, sodium hydroxide, polyquaternium-10, amodimethicone, ppg-5-ceteth-20, citric acid, hydrogenated coconut acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ethylhexyl methoxycinnamate, sodium isethionate, benzyl salicylate, benzoic acid, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, benzophenone-4, limonene, magnesium nitrate, sodium acetate, sodium benzoate, cetrimonium chloride, tetrasodium edta, isopropyl alcohol, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, bht.

Shipping details

Estimated ship dimensions: 8.22 inches length x 3.07 inches width x 3.03 inches height
Estimated ship weight: 1.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this good for relaxed African American hair?

submitted by Mimi - 23 days ago

  • A: Hello there Mimi, thanks for asking! The EverPure Moisture Rosemary Oil Shampoo is formulated without harsh salts or harsh surfactants. This sulfate-free moisturizing shampoo gently cleanses all hair types without stripping and should be perfect to use on fragile and chemically relaxed hair. The rosemary-infused formula hydrates and replenishes dry hair with essential moisture, leaving hair soft with luminous shine.

    submitted byL'OrealParisProductExpert - 19 days ago
    Brand expert

Q: Is this product good for curly dry hair

submitted by Susan - 3 months ago

  • A: Hi there, Susan! We recommend trying our EverPure Curl Shampoo and Conditioner for your dry and curly hair texture. EverCurl Hydracharge Shampoo with coconut oil quenches hair for soft, manageable, hydrated curls without frizz and weigh down for 48 hour curl definition. Our shampoo for curly hair is especially gentle on curls. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. We hope you love it!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Why is the 23oz option not gluten free but the smaller option is?

submitted by vca83 - 1 year ago

  • A: Hi vca83. Thank you for reaching out to L'Oreal regarding the EverPure Moisture Rosemary Oil Shampoo. All of the EverPure Moisture products are gluten free and mineral free!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does this Ever Pure Moisture Shampoo + Conditioner contain protein?

submitted by Mia - 2 years ago

  • A: Hi there Mia! Thank you for reaching out to us about the ingredients in the EverPure Moisture Rosemary Oil Shampoo & Conditioner for Dry Hair. A list of ingredients can be found on the product itself as well on in the product listing under label information. If you need further assistance please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Does L’Oreal test on animals?

submitted by LD - 2 years ago

  • A: Hello LD. At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is this safe to use on dyed hair?

submitted by Mavis - 2 years ago

  • A: Hi there Mavis! Thank you for reaching out to us about using the EverPure Moisture Rosemary Oil Shampoo for Dry Hair. This EverPure Sulfate-Free Moisture Shampoo deeply replenishes dry hair with 2X more moisture than non-conditioning shampoo. It’s gentle on color-treated hair and keeps color pure for up to 4 weeks. We hope you give it a try and love it !!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Hi! I was wondering if I can mix and match. I want to try Pure Moisture shampoo with the Frizz-Defy Conditioner or vise versa. I tend to have dry fly away hair (static) but my hair also frizzes.

submitted by Tracy - 4 years ago

  • A: Hi There! Thank you for asking about our EverPure Frizz Defy Sulfate Free Shampoo and Conditioner. Elevate your hair care routine, EverPure Frizz Defy Sulfate Free Shampoo and Conditioner for frizzy hair with Marula Oil gently cleanses frizz prone hair for humidity protection and frizz resistance up to 24 hours. Color-treated hair requires special care. Our formulas are especially gentle on color. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free*, Vegan Formula** Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This scent features notes of Magnolia.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: I am having a hard time finding L'Oreal's EverPure 6-in-1 Cleansing Balm. Is this comparable to that? Did they just change the branding?

submitted by JMillsPaysBills - 4 years ago

  • A: Hi JMillsPaysBills! Thanks for reaching out to us regarding EverPure 6-in-1 Cleansing Balm. We can understand how frustrating it is to use a product and not be able to find it anymore. So sorry but this product has been discontinued. EverPure Sulfate Free Moisture Shampoo can be used as a replacement but it is not the same product. We will share your comments with our teams.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
See all questions (8)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

This item is featured in

CardHeading

L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection

About the collection
Color treated hair requires special care. EverPure formulas are vegan*, gluten free and 100% free of sulfates, parabens and harsh salts. Our anti-fade color care system is non-stripping so it is exceptionally gentle on color-treated hair. Experience gentle cleansing and conditioning with luxurious lather and a fresh aromatic fragrance that blooms.
Because you're worth it!

*no animal deriver ingredients or by-products
View L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection collection

Guests also viewed

Skip to next section

Guests are saying

This shampoo has garnered mixed feedback from guests, with many praising its ability to cleanse effectively and leave hair smelling delightful. Guests appreciate its sulfate-free formula, which is gentle on color-treated hair and provides hydration without weighing it down. However, some guests have experienced issues such as greasiness, scalp irritation, and hair loss. Overall, it seems to work well for various hair types, especially for those seeking moisture and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3454 reviews
    effectiveness: 3.22 out of 5
    quality: 3.16 out of 5
    value: 3.33 out of 5
    50% would recommend
    116 recommendations
    5 out of 5 stars
    29 October, 2026
    originally posted on lorealparisusa.com
    Image

    More than excellent

    I never write reviews or anything But this product is so excellent That I felt I had to After one shampoo My hair feels more hydrated softer shinier Without any frizz this product is just amazing Drivers licenseAnd you are
    Lisa119
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2026Verified purchase

    So good!!

    Cleanse very well and smell amazing.
    Donovan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 October, 2026Verified purchase

    dont buy it

    i had to wash my hair every other day and lost a substantial amount! my hair is itchy and greasy and killing me!
    June
    From L'OrealParisProductExpert team
    Hello June! We are very sorry to hear about your experience with our EverPure Moisture Rosemary Oil Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    13 days ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 September, 2026Verified purchase

    Incredible value sulfate free shampoo

    This is a great shampoo- smells lovely with a light fragrance. it lathers beautifully, even though I it’s completely sulfate free and doesn’t seem harsh to color treated hair.
    New York Mom
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 September, 2026Verified purchase

    L'Oreal Shampoo

    Great product
    Donna
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2026Verified purchase

    Good shampoo

    This is a good shampoo to have!
    Paige
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase

    Hair loss claims are real

    Listen to the other reviews about hair loss and shedding. This also irritated my scalp causing itching and flaking. The product is not moisturizing and feels waxy on the hair. I would avoid this product.
    NM
    From L'OrealParisProductExpert team
    Hello NM! We are very sorry to hear about your experience with our EverPure Moisture Rosemary Oil Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    2 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    27 August, 2026
    originally posted on lorealparisusa.com
    Image

    MY FAV

    This shampoo & conditioner really feels like it’s hydrating my hair along with keeping it soft! I have bleached blonde hair and this shampoo and is so good with keeping orange and yellow tones away. My scalp also feels very clean. The shine my hair has after is amazing honestly. This product has truly changed my hair in the best way possible.
    urfavgirl12
    Did you find this review helpful?
    1 out of 5 stars
    15 August, 2026
    originally posted on lorealparisusa.com
    Image

    Not moisturizing

    I bought the moisture focused option. It made my hair dryer and my scalp itchy. I don’t understand.
    Mandy
    From LeCare team
    Hi Mandy. We are sorry to hear about the experience you had with EverPure Sulfate Free Moisture Shampoo and would like to speak with you directly. Please give us a call @ 800-631-7358 for assistance and provide the reference #47860649. Please have the shampoo with you if available. We look forward to speaking with you
    2 months ago
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase

    (no review title)

    The best shampoo for blonde hair . I’ve used this for 5yrs the scent is pleasant and conditions well.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 August, 2026Verified purchase

    (no review title)

    Really does wonder for my hair! Have used it for several months now, and even with my thick & somewhat damaged hair, it still manages to improve the overall condition of it without weighing it down at all.
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026Verified purchase

    (no review title)

    My favorite
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    Love this!
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    (no review title)

    I like the way my hair feels and can wash my hair every other day other shampoo had to wash every day for the shine and soften
    Did you find this review helpful?
    5 out of 5 stars
    29 July, 2026Verified purchase

    (no review title)

    This shampoo is great! It leaves my hair feeling moisturized and smells great too. I love that it is sulfate free!
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    I love everything about this shampoo!
    Robin
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    HEAVY, GREASY, WAXY - Terrible!

    Awful product. I tried the entire line, of this, too. It left my hair feeling and looking heavy, waxy and greasy. My scalp was burning and itching, too. Returning all L'Oreal EverPure products.
    Lexomatic
    From L'OrealParisProductExpert team
    We are sorry to hear about the experience you had with L'Oreal Paris EverPure Moisture Rosemary Oil Shampoo for Dry Hair . We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    3 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    2 July, 2026Verified purchase

    great moisturizing shampoo for colored hair

    Great smell. Makes my hair feel silliest. I use the conditioner and that makes my feel great.
    ADS
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 June, 2026Verified purchase

    Loreal ever pure moisture

    This is the only shampoo I can use daily for my over 65 hair. I have given away other shampoos bc they make my scalp itch
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2026Verified purchase

    worst smell

    The shampoo didn't even help my hair at all.My hair actually feels dry.After using it and the smell is so horrendous I will be trying to return this
    jess94
    From L'OrealParisProductExpert team
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Moisture Rosemary Oil Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    5 months ago
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms