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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, glycerin*, isopropyl palmitate*, stearic acid*, glyceryl stearate*, cetyl alcohol *, cetearyl alcohol*, cocos nucifera (coconut) oil*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate *, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, titanium dioxide* *naturally-derived ingredients

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.

Shipping details

Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Can you use on baby's face?

submitted by Ucsbgrad - 7 days ago
  • A: Yes, the lotion is gentle enough to be used on your baby's face, providing moisturization without irritation. However, please avoid contact with the eyes.

    submitted byKenvue - 5 days ago
    Brand expert

Q: What are the main ingredients in the lotion?

submitted by AI Shopping Assistant - 1 month ago
  • A: The lotion contains coconut oil, aloe vera, and vitamin B5 for effective hydration.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the lotion safe for sensitive skin?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it's hypoallergenic and dermatologist tested, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the lotion free from harmful chemicals?

submitted by AI Shopping Assistant - 1 month ago
  • A: The product is sulfate-free, dye-free, paraben-free, and phthalate-free for safe use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What age group can use this lotion?

submitted by AI Shopping Assistant - 1 month ago
  • A: The lotion is safe for newborns and is suitable for kids and adults as well.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can this lotion help with skin tightness?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it can relieve skin tightness along with other signs of dryness.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this product contain alcohol

submitted by Iris - 1 year ago
  • A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.

    submitted byKenvue - 1 year ago
    Brand expert

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Guests are saying

The recent formula change of this baby lotion has left many guests disappointed, particularly due to the new scent and texture. While some appreciate the moisturizing properties and gentle feel, the overwhelming majority long for the classic fragrance and consistency they grew up with. Guests express frustration over the new formula being watery, sticky, and lacking the nostalgic scent that made it a favorite. Overall, the product's effectiveness for sensitive skin remains a highlight, but the scent change is a significant concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 3280 reviews
    quality: 2.92 out of 5
    value: 3.23 out of 5
    46% would recommend
    41 recommendations
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
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    Great for sensitive baby skin

    [This review was collected as part of a promotion.] The Johnsons Baby lotion we received absorbed very well. It has a baby dry scent to it and perfect for my children. I’m happy it has Aloe and B vitamins as well especially for my son’s extra dry skin. We give it 5 stars. Perfect for sensitive skin.
    CherieC
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Perfect for littles

    [This review was collected as part of a promotion.] Been using this for years for my kids. Keeps there skin soft, less dry and smells amamzing. Its my go to lotion for baby gifts. This is a must have for all kiddos
    CodyD
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Amazing new formula

    [This review was collected as part of a promotion.] I absolutely love this new formula. I love the extra vitamins out in, the fragrance is not iv6er powering and smells amazing. Its not super runny and not too thick. My daughter has sensitive skin and has not broke her out. I will be buying this again
    StacyP
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Smells amazing, feels even better!

    [This review was collected as part of a promotion.] I loveee the scent! The lotion is absorbed quickly, smells amazing, and is gentle on the skin! I love that it has aloe and vitamin B5! It was exactly what we needed after the beach trip. I would definitely recommend and plan to purchase again!
    KarenD
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Heavenly smell and SO moisturizing

    [This review was collected as part of a promotion.] Love this classic johnson and johnson baby lotion! The scent is heavenly and I love to put it in my babies! It is very absorbent and very moisturizing. The bottle is nice and easy to squeeze out however much you need. Will be repurchasing over and over!
    RachelL
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Soft and sensitive safe.

    [This review was collected as part of a promotion.] I love this baby lotion especially when my baby was a newborn. The lather and softness of the skin after use without any sensitivity or residue. Suitability for all ages and skin type.
    AngelinaD
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Aroma

    [This review was collected as part of a promotion.] Quantity is quite good performance the best Texture is liquid omogeneous Reaction No Aroma I love it is a super rich, soft aroma that leaves the skin of my baby fresh for longer contains vitamin B5 and aloe.
    LuceroR
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Smells amazing and hydrates beautifully

    [This review was collected as part of a promotion.] Love the light scent and viscosity. It absorbs very well and hydrates my little one beautifully. It dispenses super easy without wasting unwanted product which I appreciate. It’s been around a long time and stood the test of time for a reason!
    CharlotteH
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Baby lotion

    [This review was collected as part of a promotion.] I love this lotion especially for dry skin for my daughter. We use it after her bath and make her feel alot better! If you baby has dry skin use this on them!
    AudreyS
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Best lotion for kids and parents!

    [This review was collected as part of a promotion.] I’ve always used Johnson’s Baby lotion on myself and now I use it on both of my kids! The feeling and scent is so gentle. The lotion is smooth when applied to the skin. Love it!
    SeumitaS
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Lightweight baby lotion with a soft scent and good everyday moisture.

    [This review was collected as part of a promotion.] This baby lotion has a soft, classic scent and a smooth texture that spreads easily on the skin. It absorbs fairly quickly without feeling too greasy and leaves skin feeling moisturized for several hours. The bottle is easy to use with one hand, which helps when applying lotion to a moving baby. I also liked that a small amount goes a long way, so the bottle lasts a while. The fragrance may be a little strong for very sensitive skin, but overall it worked well for daily use after bath time and helped keep skin soft.
    SergeiP
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    same great scent, BETTER texture!

    [This review was collected as part of a promotion.] okay, I've always been a huge fan of the OG Johnson and Johnson's lotion, but this new formulation has me pleasantly surprised! it's the same great smell that we all know and love, but the texture is elevated. it's creamier and almost more of a watery texture. think 'the water cream'. (IYKYK) i will definitely be using this for the foreseeable future on my 2-year old who thinks mud is a skincare routine! (LOL)
    AlyssaR
    Did you find this review helpful?
    1 out of 5 stars
    23 May, 2026
    originally posted on johnsonsbaby.com
    Image

    I miss the old version

    I missed the old version. I had my first son 7 years ago and while I was pregnant, I had a keen smell and that lotion was the only lotion I liked. I remember when they took my bay for his first bath and he came back into the room smelling like that lotion. He has been using this lotion his whole LIFE, then they went ahead to change it to this watery substance that the smell doesn’t even last 15 minutes. I get that it has less “chemicals” or what ever but I liked the old one 100% more. Even my son doesn’t really like this version. We tried looking for the lotion at retail stores, but only find this newer version.
    Alex
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Nostalgia!

    [This review was collected as part of a promotion.] New formula, same amazing lotion. I feel so nostalgic with this lotion! It goes on so smooth, and i don’t feel the icky lotion feel, and it sinks in so nicely to the skin!
    MelissaR
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Go to baby lotion

    [This review was collected as part of a promotion.] Johnson baby lotion is so hydrating for my babies skin. Soaks up right away. Love the smell like baby powder. Great for delicate skin as well which my baby has.
    AlisaV
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    The texture is super soft

    [This review was collected as part of a promotion.] I absolutely love this Johnson’s Baby Lotion! 💖 The texture is super soft, lightweight, and leaves my skin feeling deeply hydrated all day long. The scent is clean, fresh, and comforting without being overpowering. I also love how gentle it feels on my skin, making it perfect for daily use after a shower. The formula absorbs quickly and gives my skin a smooth, healthy glow. Definitely one of my favorite lotions for soft and nourished skin
    AnnyEstherA
    Did you find this review helpful?
    1 out of 5 stars
    23 May, 2026
    originally posted on johnsonsbaby.com
    Image

    New formula is TERRIBLE

    I’ve been using Johnson and Johnson baby lotion as my only lotion for over 50 years…all of my life! This new formula smells absolutely disgusting. I’m actually known for my/your (original formula) smell and got compliments often. Even my family members think this stinks. I also put the original formula on my grand baby, but will not use this on her. This new formula feels sticky and is thinner, runny, and doesn’t dry well like the original formula. I am an avid swimmer year round and spend my summers in chlorine pools all day. The original formula was just right, providing just the right amount of moisture without being too thick or sticky. PLEASE bring back the original or make it available to order!!! I also have sensory issues which make this a huge issue for me. I’ve tried multiple lotions the past few months and have not found one that works the same. Very, very disappointed! This deserves zero stars.
    Molly7
    Did you find this review helpful?
    4 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Lightweight and moisturizing lotion

    [This review was collected as part of a promotion.] I’ve been using the Johnson’s Baby Lotion with Aloe & Vitamin B5 for my little one, and overall I really like how moisturizing it is. The lotion feels lightweight, spreads easily, and keeps my toddler’s skin soft without feeling greasy. I also like that it absorbs pretty quickly after bath time. The only downside for me is that the scent is a bit stronger than I expected, especially if you’re sensitive to fragrances. Other than that, it’s been gentle on my child’s skin and works well for daily use.
    TrangP
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Love scent and moisturizing

    [This review was collected as part of a promotion.] As a mom of 4 little ones, hydration is a most in our daily routine. I really love how lightweight and gentle this Johnson’s Baby cream feels on my babies’ skin. It absorbs quickly, keeps their skin soft and moisturized, and leaves than class fresh baby scent that last after bath time. Definitely a great addition to our everyday routine. I love it!
    CristalR
    Did you find this review helpful?
    4 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    I give it a B

    [This review was collected as part of a promotion.] This lotion goes on well without being too greasy as some with oil can be; it smells like “baby” without being too overpowering. My only complaint would be I am not a fan of the “powdery” smell. It kinda reminds me of a grandma-type smell. I would prefer something more coconut like. The bottle is easy to open but I wish when it got low I could stand the bottle upside down.
    AnnieE
    Did you find this review helpful?

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