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Baby Lotion Fragrance Free - 20 fl oz - up&up™: Moisturizing, Made Without Parabens, Normal Skin - 2 of 4Baby Lotion Fragrance Free - 20 fl oz - up&up™: Moisturizing, Made Without Parabens, Normal Skin - 3 of 4Baby Lotion Fragrance Free - 20 fl oz - up&up™: Moisturizing, Made Without Parabens, Normal Skin - 4 of 4
Baby Lotion Fragrance Free - 20 fl oz - up&up™: Moisturizing, Made Without Parabens, Normal Skin - 1 of 4

Baby Lotion Fragrance Free - 20 fl oz - up&up™: Moisturizing, Made Without Parabens, Normal Skin

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 20oz moisturizing baby lotion
  • Now Dermatologist and Pediatrician Tested
  • Fragrance free
  • Hypoallergenic
  • Made without parabens, phthalates and dyes
  • Safe for eczema-prone skin - Accepted by the National Eczema Association
  • Easy-to-use pump bottle

Description

Pamper your baby's delicate skin with this Fragrance-Free Baby Lotion from up&up™. This hypoallergenic lotion is made with gentle ingredients and is safe to use on eczema-prone skin. Packaged in a convenient 20-ounce pump bottle, this unscented lotion offers easy application to keep your baby's tender skin naturally soft and smooth, post-bath or whenever your baby needs extra hydration.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Made Without Parabens
Product Form: Lotion
Sustainability Claims: Not Tested on Animals
Beauty Purpose: Moisturizing
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Recommended Skin Type: Normal
Net weight: 20 fl oz (US)
Features: Pediatrician Tested, Dermatologist Tested
TCIN: 89261514
UPC: 085239930601
Item Number (DPCI): 007-08-7749
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, stearic acid, caprylic/capric triglyceride, cetearyl alcohol, vegetable glycerin, ceteareth-20, sodium hydroxypropyl starch phosphate, glyceryl stearate, gluconolactone, butyrospermum parkii (shea) butter, avena sativa (oat) kernel flour, organic helianthus annuus (sunflower) seed oil*, prunus armeniaca (apricot) kernel oil, lavandula angustifolia (lavender) flower extract, simmondsia chinensis (jojoba) seed oil, sodium benzoate. [*certified organic]

Allergens & Warnings:

WARNINGS: For external use only. Avoid direct contact with eyes. If product gets into eyes, rinse thoroughly with water. KEEP OUT OF REACH OF YOUNG CHILDREN EXCEPT UNDER ADULT SUPERVISION.

Shipping details

Estimated ship dimensions: 9.3 inches length x 3.19 inches width x 1.97 inches height
Estimated ship weight: 1.33 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What certifications does this lotion have?

submitted by AI Shopping Assistant - 12 days ago
  • A: It has the National Eczema Association Seal of Acceptance.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Is the lotion safe for sensitive skin?

submitted by AI Shopping Assistant - 12 days ago
  • A: Yes, it is hypoallergenic and safe for eczema-prone skin.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: How is the lotion packaged for use?

submitted by AI Shopping Assistant - 12 days ago
  • A: The lotion comes in a convenient 20-ounce pump bottle for easy application.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: What age is this baby lotion suitable for?

submitted by AI Shopping Assistant - 12 days ago
  • A: This baby lotion is suitable for newborns and older.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: What ingredients are excluded from this baby lotion?

submitted by AI Shopping Assistant - 12 days ago
  • A: The lotion is made without parabens, phthalates, and dyes.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Is this product vegan?

submitted by A - 1 year ago
  • A: Hello A - Thank you for your interest in this Fragrance Free Baby Lotion from up&up. Yes, this product is vegan as it does not contain any ingredient that falls under non-vegan category. We are sure this baby lotion will keep your baby's tender skin naturally soft and smooth! - Cynthia

    submitted byCynthia - 1 year ago
    Target staff support

Q: Is this non comedogenic?

submitted by LilliR - 1 year ago

Additional product information and recommendations

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Guests are saying

This lotion is a popular choice among guests for its gentle formulation, making it suitable for both babies and adults with sensitive skin. Many appreciate its affordability and effectiveness in hydrating without causing irritation. However, some guests have noted concerns about its consistency and unpleasant smell. Overall, it offers a good balance of moisture and value, especially for those dealing with eczema or dry skin.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 109 reviews
    quality: 3.44 out of 5
    value: 4 out of 5
    60% would recommend
    30 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2026Verified purchase

    Best Affordable Lotion

    Our favorite lotion! Very gentle on both baby’s skin and mine. Not too greasy, not too liquidy.
    Eli
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 February, 2026Verified purchase

    Awful Smell

    I recently purchased this lotion because it was fragrance free and affordable, but upon application it has an awful smell. It has a runny consistency and doesn't easy absorb into the skin. Would not purchase again. Would give zero stars.
    Jordan
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    (no review title)

    I’ve been using this for myself because I have sensitive skin. Yuka app approved. Hydrates my skin with no irritation. I live in MT where it is very dry and cold for about half of the year. It is very affordable.
    Ray
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 January, 2026Verified purchase

    (no review title)

    Not sure if it's a bad batch or bad formulation, but this thing BURNS. I had to make sure it wasn't just my skin, so I tried a few other lotions/creams I had around. It's literally just this. It feels like my skin is on literal fire.
    Edward
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 December, 2025Verified purchase

    The best lotion we have used for our kids

    My kids both have seasonal eczema and we have tried every lotion out there from popular ones that people rave about, the typicals that have been used for years like eucerin/aquaphor and even high end/expensive ones that you would think would work. Nothing ever seemed to help except this one, it is the ONLY lotion that keeps eczema away or keeps flares super mild and doesn't irritate their skin or make their eczema worse. And you can't beat the price!
    Courtney
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 December, 2025Verified purchase

    (no review title)

    Smells awful!
    Judith
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2025Verified purchase

    Sticky

    It doesn’t make myself or my child with extremely sensitive eczema skin break out, but this lotion is sticky. My hands and daughter’s body always feels sticky after using this lotion. I mix this with another lotion so I can use it up and not waste it. Would not purchase again.
    Jenny
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 June, 2025Verified purchase

    Frgrance is an ingredient

    NOT fragrance free! Smells like lavender because it contains Lavandula angustifolia flower extract (a known skin sensitizing irritant). They need to change the label as it is misleading to call this fragrance free.
    Kima
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 February, 2025Verified purchase

    Great baby ahower gift

    I bought this as a gift for a baby shower and the recipient loved it. You can’t beat the price either!
    LaurenA
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    23 February, 2025Verified purchase

    Decent Moisture, but Disappointing Texture & Smell

    I wanted to love this affordable fragrance-free baby lotion, but it fell short in a few key areas. While it does provide decent moisture for sensitive skin, the texture is thick and doesn’t spread evenly, making application a bit of a hassle. It takes extra effort to rub in, which isn’t ideal when trying to quickly lotion up a wiggly baby. Despite being labeled as fragrance-free, there is an odd smell to the lotion that I wasn’t expecting. It’s not overwhelming, but it’s not pleasant either. On the plus side, it didn’t cause any irritation, which is a big priority for me. Overall, it’s an okay option for the price, but I’ll be looking for a smoother, more neutral-smelling alternative next time.
    Elizabeth
    quality: 3 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2025Verified purchase

    My go-to lotion

    My new favorite! Great for kids and adults alike. Sensitive to skin, no fragrance, great price. I’m definitely buying more in the future.
    Jackie
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2025

    Good product at a good price

    I wanted something that was unscented, hydrating, but not as thick as Aquaphor. This stuff is great. It rubs in quickly and leaves skin soft.
    Elsy
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2025Verified purchase

    Good on sensitive skin

    My kiddos have very sensitive skin and they also have moderate eczema. I have found this to be the ONLY decent and affordable gentle scent-free lotion. I highly recommend this product simply because it works for us and we have tried many different brands, both cheap and pricey. This is definitely worth the value.
    a_nicole
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 February, 2025Verified purchase

    Great product

    I love this lotion for my sensitive skin eczema prone baby. It had zero scent it truly is fragrance free which I love and you get alot which is great during dry winter times
    Jay
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 January, 2025Verified purchase

    Dcent product

    It seems to work well but it smells horrible. Smells like glue 🥴
    Vp
    quality: 4 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    18 November, 2024Verified purchase

    Smelly but Effective

    I’ve been looking everywhere for a good budget lotion for my sensitive-skinned eczema baby. This has been the only one to not break her out! The only downside is that it smells like vinegar… but the smell quickly dissipates.
    Olivia
    quality: 4 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 November, 2024Verified purchase

    Smells like glue

    This smells horrible, like Elmer’s glue. I can’t even get past that to determine if it actually works to make my baby’s skin hydrated. Yuck.
    Lml
    value: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 October, 2024Verified purchase

    Terrible smell for supposedly being fragrance free

    This smells awful. For a product that is "fragrance free," this smells like something in the mixture has gone bad. My daughter has eczema and we're just going to keep using Aveeno's eczema balm. I'm glad I tested this on myself first. I wouldn't put this on my daughter.
    Lorily
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2024

    Smells horrible

    This smells so bad like vinegar or bleach almost. This is so disappointing considering we tried this after breathing or baby.
    Lauren
    value: 5 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2024Verified purchase

    Thank you target!

    Thank you for actually making value brand that is gentle and fragrance free . My daughter has eczema and this is all we use.
    Mem
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

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