New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 2 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 3 of 4Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 4 of 4
Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form - 1 of 4

Prequel Urea Moisturizer - 13.5 fl oz: For Dry Skin, Face & Body, Contains Niacinamide, Lotion Form

$21.99 ($1.63/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Helps soften, smooth, and moisturize
  • Improves dry, rough, flaky, and uneven texture
  • Silky, mid-weight texture absorbs easily
  • Non-Greasy
  • Fragrance-Free
  • Hypoallergenic
  • Allergy-Tested
  • Non-Comedogenic
  • Suitable for All Skin Types
  • Safe for Sensitive Skin
  • Safe for Eczema Prone Skin
  • Dermatologist-Developed
  • Dermatologist-Tested

Description

CLINICALLY TESTED 24 HOUR MOISTURE
A restoring face and body urea lotion that reestablishes optimal levels of hydration. Formulated with 10% pure urea, this moisturizer nourishes skin to soothe dry, rough, itchy, and flaky skin. Added shea butter, glycerin, and niacinamide smooth and tone for healthier looking skin.

To Use: Apply the urea lotion liberally to clean, dry skin. Massage until absorbed fully. Patch test before use.
Scent: Unscented
Health Facts: Contains Niacinamide
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Dry
Net weight: 17 Ounces
TCIN: 89210164
UPC: 810129110067
Item Number (DPCI): 037-14-0166
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), urea, ethylhexyl stearate, caprylic/capric triglyceride, glycerin, butyrospermum parkii butter, cyclopentasiloxane, c12-15 alkyl benzoate, polyglyceryl-6 distearate, sodium citrate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, cetearyl alcohol, dimethicone, jojoba esters, niacinamide, candelilla/jojoba/rice bran polyglyceryl-3 esters, c15-19 alkane, phenoxyethanol, potassium cetyl phosphate, citric acid, lauryl glucoside, ethylhexylglycerin, tetrasodium glutamate diacetate, tocopherol.

Allergens & Warnings:

CAUTION: For external use only. Keep out or reach of children. Discontinue use if irritation occurs. Use only as directed.

Shipping details

Estimated ship dimensions: 2.39 inches length x 2.46 inches width x 7.44 inches height
Estimated ship weight: 1.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use this in the AM and PM every single day?

submitted by bb - 11 months ago
  • A: I use every single day head to toe. I previously had been using a 5% Eucerin Urea cream on my face for several years so the transition to the 10% was fine on my face but also just fine on my body. Zero issues.

    submitted byElizabeth - 10 months ago
  • A: We recommend starting by applying a few times a week and build until daily use.

    submitted byPrequel - 11 months ago
    Brand expert

Q: Can you use this on your face along with a retinol serum?

submitted by linam - 1 year ago
  • A: Yes! I use this before AND after I use my .1% Prescription Tretinoin. I have no issues.

    submitted byElizabeth - 10 months ago
  • A: Yes, you can use our Urea Moisturizer with a retinol serum, but we always recommend first patch testing the two together.

    submitted byPrequel - 1 year ago
    Brand expert

Q: What are the key ingredients in the formula?

submitted by AI Shopping Assistant - 1 month ago
  • A: The formula includes 10% pure urea, shea butter, glycerin, and niacinamide for optimal hydration.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this moisturizer have any fragrance?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, the moisturizer is fragrance-free, making it suitable for sensitive individuals.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this product suitable for sensitive skin?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is hypoallergenic and safe for sensitive skin, including those prone to eczema.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How should I apply this moisturizer?

submitted by AI Shopping Assistant - 1 month ago
  • A: Apply liberally to clean, dry skin and massage until fully absorbed.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin concerns does this moisturizer address?

submitted by AI Shopping Assistant - 1 month ago
  • A: It addresses dry, rough, flaky, and uneven skin texture, providing hydration and nourishment.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this exfoliating?

submitted by Ms1124 - 3 months ago
  • A: Our Urea Moisturizing Milk offers mild exfoliating and smoothing benefits. tI helps smooth scaly, dry, and flaky skin through gentle exfoliation while also being a super hydrator.

    submitted byPrequel - 3 months ago
    Brand expert

Q: Is this good for oily skin

submitted by Lesat - 6 months ago
  • A: Urea Advance is good for all skin types. We recommend patch testing to see Urea Advance Relief is right for you!

    submitted byPrequel - 6 months ago
    Brand expert

Q: Does this address keratosis pilaris skin concerns?

submitted by Anonymous - 8 months ago
  • A: Our Urea Milk has not been formulated or tested for KP. Stay tuned for new products in the future!

    submitted byPrequel - 8 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This moisturizer has garnered positive feedback for its lightweight and hydrating properties, making it suitable for various skin types. Guests appreciate its ability to absorb quickly without leaving a greasy residue, providing a soft and smooth finish. While some have experienced issues with pilling and irritation, many find it effective for daily use on both face and body, especially for dry and sensitive skin. Its formulation, which includes urea, is praised for improving skin texture and hydration.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 797 reviews
    67% would recommend
    73 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 April, 2026Verified purchase

    Sticky

    It feels like it never fully dries/absorbs. A half hour after it’s applied it’s pilling and rubbing off. Yuck
    Natalie
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on Prequel
    Image

    Not eczema friendly

    As soon as I started using this I broke out in a horrible rash. My dad tried it too and same thing. Very disappointed
    mvr996
    Did you find this review helpful?
    5 out of 5 stars
    24 March, 2026
    originally posted on Prequel
    Image

    My skin loves it

    I put this on at night and in the morning my skin is incredibly soft. Don't know why this product doesn't get more attention.
    CarolM
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase

    overhyped but underwhelming

    it smells awful once I put it on my skin. Also burned. I tried and tried but I can't get past the smell. it doesn't smell bad in the bottle, once it reacts to skin it creates an awful smell, at least for me.
    Ja907
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 March, 2026Verified purchase

    Smooth skin... yes please!

    I really like this lotion. I have used on my face and body without issues. It’s light weight, and absorbs quickly without any stickiness. I’m on my second bottle, so I’m certainly speaking from experience. It is also fragrance free which is a plus!
    ChiTownMUA
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 March, 2026
    originally posted on Prequel
    Image

    Don't pass this up, it's that good!!

    I LOVE this stuff! I bought it for my hands and it keeps them so soft and smooth. It isn't thick but it definitely moisturizes, and that is what I love most about it. I will always purchase and now will move to trying on face and rest of body.
    FDBean
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2026
    originally posted on Prequel
    Image

    A must have for life at 7,000 feet elevation

    I split my time between 1,000 feet above sea level with relative humidity ~60% and at 7,000 feet and less than 35%. My skin needs way more moisture in the high desert and this Urea Advanced Relief in combination with other lotions like Amlactin and Super emollient cremes keep my skin smooth and supple and I don't look like a lizard.
    Sookee
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    9 March, 2026Verified purchase

    Great for body not face

    Love this moisturizer for the body but NOT for my face. The second I put it on my face I was burning & itchy, but I have really sensitive skin. On the body, it keeps my skin so smooth and moisturized and isn't greasy at all which is so important for me.
    amy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 March, 2026Verified purchase

    (no review title)

    I loved the prequel cleanser and wanted to get more products but this gave me contact dermatitis and my skin got very red and itchy
    Abigail
    Did you find this review helpful?
    3 out of 5 stars
    2 March, 2026
    originally posted on Prequel
    Image

    Good Lotion/Bad Packaging

    Great lotion but my pump arrived broken. Makes using this a pain. Many reviewers have noted pump/leakage issues so this is a known defect. Not sure why it hasn't been fixed.
    ciamaria
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 March, 2026Verified purchase

    Like it as a body moisturizer

    Nice moisturizer for the body. Reasonable price. I usually use Cerave or Vanicream but Prequel feels lighter and less greasy. I also like the added benefit of niacinamide. I have oily skin. Prequel does make my face a little shiny so I avoid using it on my face in the daytime.
    Guest
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on Prequel
    Image

    Great lotion!

    I needed a lotion that hydrates but also provides gentle exfoliation. This is perfect!! I use this on my face and neck at night after a retinoid. My skin is so hydrated and soft.
    Patience
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on Prequel
    Image

    A Staple in my Routine

    A staple in my nightly skincare routine! Leaves my skin soft and moisturized in the morning .
    Dihsar
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026

    please never stop

    The best skin moisturizer that checks off so many boxes for a girl with sensitive skin. Please never stop making this product!
    Destinee
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2026Verified purchase

    Turned/ went bad

    I liked it at first, because it had no smell, wasn't too thick, and felt like it really moisturized my skin. After less than a month it started smelling awful, very much like ammonia. I looked it up and the internet said if you have a urea lotion that doesn't smell like ammonia but then suddenly changes in smell, it's "gone bad" and turned, and you should discontinue use. I'm frustrated I wasted my money on it.
    RanNat
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    20 February, 2026
    originally posted on Prequel
    Image

    My Holy Grail

    This is my favorite product from this brand. I use it on my face, body and my kids eczema. Absolutely a holy grail product!
    Emilie
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on Prequel
    Image

    Good stuff!

    Great, light yet creamy mositurizer. I use it every night as a base before my tretnoin. Really, really like it.
    Stacy V
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    Amazing for KP

    I cannot speak highly enough of this moisturizer—it has been a game-changer for my KP. I’ve been layering it over The Ordinary’s Glycolic Acid, and the duo has made a night-and-day difference. My skin feels significantly softer and smoother than ever before. If you struggle with 'strawberry skin,' you need this.
    Joshua
    4 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    (no review title)

    It does moisturize the skin very well and last a long time.
    Er
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026Verified purchase

    (no review title)

    I appreciate the high percentage of urea in this moisturizer. I use it for the backs of my hands plus retinol. As a result, my hands are noticeably much younger-looking than my age. They say that people can guess your age by looking at the backs of your hands and your neck. Well, my hands look 20 years younger than I am! All the crepiness is gone and there are no age spots. They are so soft that my husband just ocassionally runs his hands over mine just to feel them - he is slightly jealous but will not make the effort to use this product to achieve the same result. Oh well. There is a slight smell but it goes away after awhile. There's also a tackiness to it that doesn't go away, but I endure it for the results. I will be buying this to pair with my retinol probably forever.
    Judy
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy