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Baby Bath Wash and Shampoo - 20 fl oz - up&up™ - 2 of 4Baby Bath Wash and Shampoo - 20 fl oz - up&up™ - 3 of 4Baby Bath Wash and Shampoo - 20 fl oz - up&up™ - 4 of 4
Baby Bath Wash and Shampoo - 20 fl oz - up&up™ - 1 of 4

Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™

5 Questions
$4.99

ScentUnscented

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • 20fl oz baby wash and shampoo
  • Now Dermatologist and Pediatrician Tested
  • No-tear liquid formula
  • Fragrance free
  • Paraben-, phthalates- and dye-free formula
  • Safe for eczema-prone skin - Accepted by the National Eczema Association

Description

Gently cleanse your baby's sensitive skin without drying with this Fragrance Free Baby Bath Wash and Shampoo from up&up™. This dermatologist- and pediatrician-tested shampoo is great to use on eczema-prone skin, while the no-tear formula makes bath time exciting and fun. Suitable for newborn and up, this cruelty-free hypoallergenic wash is made without parabens and is free from harsh dyes and chemicals for safe use.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Suggested Age: Newborn and Up
Health Facts: Hypoallergenic, Made Without Parabens
Product Form: Liquid
Sustainability Claims: Not Tested on Animals
Beauty Purpose: Basic Cleansing
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Recommended Skin Type: Normal
Features: Dermatologist Tested, Pediatrician Tested, Tear-Free
TCIN: 89261517
UPC: 085239930687
Item Number (DPCI): 007-08-5910
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, decyl glucoside, sodium lauroyl methyl isethionate, vegetable glycerin, polyquaternium-7, avena sativa (oat) kernel flour, gluconolactone, peg-150 distearate, tetrasodium glutamate diacetate, lavandula angustifolia (lavender) flower extract, chamomilla recutita (matricaria) flower extract, aloe barbadensis leaf extract, sodium benzoate.

Allergens & Warnings:

WARNINGS: For external use only. Avoid direct contact with eyes. If product gets into eyes, rinse thoroughly with water. KEEP OUT OF REACH OF YOUNG CHILDREN EXCEPT UNDER ADULT SUPERVISION.

Shipping details

Estimated ship dimensions: 9.21 inches length x 3.14 inches width x 1.92 inches height
Estimated ship weight: 1.47 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this a clear body wash

submitted by AGURLEY - 9 months ago
  • A: Hello - We appreciate your interest in this item. It is not a "clear" body wash. Hope this helps. - Kevin

    submitted byKevin - 9 months ago
    Target staff support

Q: is it hypoallergenic?

submitted by user1 - 1 year ago
  • A: Hello user1 - Thank you for your Question! It is suitable for newborn and up, this cruelty-free hypoallergenic wash is made without parabens and is free from harsh dyes and chemicals for safe use. I hope it helps - Juliette.

    submitted bysanto - 1 year ago
    Target staff support

Q: Is this shampoo ph neutral?

submitted by Kay - 3 months ago

Q: Does it foam up well?

submitted by Justine - 10 months ago

Q: Does this have any sulfates?

submitted by Dot - 1 year ago

Additional product information and recommendations

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Guests are saying

The baby bath wash and shampoo offers a gentle, effective cleansing solution for sensitive skin, making it a popular choice among parents. Many guests appreciate its fragrance-free formula, affordability, and large bottle size, which provides great value. While some guests experienced issues with irritation or dryness, the overall sentiment leans towards satisfaction, especially for those seeking a reliable product for their little ones. Its versatility for both hair and body adds to its appeal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 328 reviews
    60% would recommend
    104 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 October, 2026

    Great affordable fragrance-free shampoo

    Great shampoo! Nice to have an affordable fragrance-free option. It gets my hair clean. I prefer more clarifying shampoos, so this works well for me. I’d prefer it not be in a pump bottle because it’s hard to travel with, and I’m always afraid they won’t work, but other than that I can’t think of anything negative about this shampoo.
    tciavarella
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2026Verified purchase

    (no review title)

    Caused bad skin irritation… not recommended.
    Khloe
    Did you find this review helpful?
    1 out of 5 stars
    6 September, 2026Verified purchase

    (no review title)

    Horrible quality bottle that broke and was dangerous to my baby
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 August, 2026

    Amazing unscented cleanser!

    I have rather easy to irritate skin, (eczema) and use this wash for myself after taking a look at the formula. The mixed surfactant system and glycerin high on the Ingredient lists was a shocking find for the price of I’m honest. The oats are a welcome addition that I always love in skincare, and it’s more than a marketing ingredient here. It has an unmistakable oat smell! It makes an excellent face and body wash, much milder than many far more expensive name brands while having a lovely effective lather that doesn’t irritate the eyes or most easily irritated skin. Whoever formulated this did an absolutely stellar job. Up and up continues to impress with its exceptionally thoughtful formulas that are incomparably economical for efficacy. Would highly recommend selling this as a dedicated face and body wash, it outcompetes many Name brands I’ve tried, and is more than on par with the Prequel Gleanser, cocokind, cetaphil and Cerave. It seems to be something of a hidden gem!
    Elizabeth
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Cleans well

    This baby wash and shampoo is great. It cleans and rinses well. The bottle is large enough to last through lots of washes. It dries out my baby's 4c hair, so I use other shampoo instead.
    Nisha9160
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026Verified purchase

    (no review title)

    I’ve used this for 2 years as my son’s bath soap. I love that it’s fragrance free and relatively cheap. No issues.
    Cmhilde
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026

    (no review title)

    Works for my 5 month old with eczema. I initially started him with this as a newborn because it was the only Available at my target. I then switched to dove hypoallergenic made his eczema more red. I then switched to Honest hypoallergenic for weeks an his eczema was bright red on his face. After last night I switched back to this and his eczema flare up went back down. it all depends on baby and what their skin approves of.
    Vanessa
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 March, 2026Verified purchase

    (no review title)

    Advertised as safe for sensitive skin. Is not. My children both broke out in eczema after using.
    Whitney
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026Verified purchase

    Unscented, Gentle, & Affordable

    I love this shampoo and body wash for my babies! It’s unscented, gentle, and affordable. It cleans just as well as the name brand, but at a fraction of the cost. It still stings a little if it gets in their eyes (I tested it on myself), but it’s not as irritating as other products. I also use it myself, as a fae wash, because it’s gentle. This is a great option if you’re looking for a gentle, unscented shampoo.
    Jmom27
    Did you find this review helpful?
    1 out of 5 stars
    17 March, 2026

    (no review title)

    My poor son developed a red rash all over his body and this is the only possible culprit. STAY FAR AWAY!
    Sam
    Did you find this review helpful?
    1 out of 5 stars
    16 March, 2026Verified purchase

    (no review title)

    Made my baby breakout and his forehead eyes and face all red. My baby is not typically super sensitive to products but this "sensitive" soap is not good for sensitive skin.
    aly
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    Good for sensitive skin

    I really love this one and the lavender one. My son has very sensitive skin and he never has an issue with this. It’s also affordable. I will continue to repurchase this line
    Kimberly
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2026Verified purchase

    Wash is good but make a batter pump

    The wash is good and hypoallergenic but the pump only dispenses a little at a time.
    P
    quality: 4 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 January, 2026Verified purchase

    (no review title)

    I hate the smell, it reminds me of gas station soap. The soap itself isn’t bad as far as lather and how it cleans, but that’s only if you can get past the smell.
    Anonymous
    Did you find this review helpful?
    3 out of 5 stars
    25 December, 2025Verified purchase

    (no review title)

    Works fine but the fragrance is too strong for me. Though admittedly I am sensitive to scents.
    LoveTarget
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 December, 2025Verified purchase

    Great product

    Very pleased with this baby soap. I like the fragrance free because my kids are very sensitive so this works.
    CassC
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 December, 2025Verified purchase

    (no review title)

    Horrible shampoo my son got hives from this
    Yasmin
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    16 December, 2025Verified purchase

    Drying

    Smells good but dries out hair and i didn’t check the ingredients
    Q
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    (no review title)

    My baby suffered from eczema and this is one of the only soaps that didn’t irritate her skin. Years later and she still uses it. I hope they don’t discontinue or change their formula because it’s been a favorite for years.
    MariS
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025

    Harsh on skin and eyes

    Received this as a gift for my baby shower - it is terrible. Harsh on baby's skin and caused red dry patches. Also irritated her eyes - not tear free. Do not buy.
    Kathryn
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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