Baby Bath Wash and Shampoo - Fragrance Free - 20 fl oz - up&up™
$4.99
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Guests are saying
The baby bath wash and shampoo offers a gentle, effective cleansing solution for sensitive skin, making it a popular choice among parents. Many guests appreciate its fragrance-free formula, affordability, and large bottle size, which provides great value. While some guests experienced issues with irritation or dryness, the overall sentiment leans towards satisfaction, especially for those seeking a reliable product for their little ones. Its versatility for both hair and body adds to its appeal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 328 reviews
60% would recommend
104 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2026
Great affordable fragrance-free shampoo
Great shampoo! Nice to have an affordable fragrance-free option. It gets my hair clean. I prefer more clarifying shampoos, so this works well for me. I’d prefer it not be in a pump bottle because it’s hard to travel with, and I’m always afraid they won’t work, but other than that I can’t think of anything negative about this shampoo.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2026Verified purchase
(no review title)
Caused bad skin irritation… not recommended.
1 out of 5 stars
6 September, 2026Verified purchase
(no review title)
Horrible quality bottle that broke and was dangerous to my baby
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2026
Amazing unscented cleanser!
I have rather easy to irritate skin, (eczema) and use this wash for myself after taking a look at the formula. The mixed surfactant system and glycerin high on the Ingredient lists was a shocking find for the price of I’m honest. The oats are a welcome addition that I always love in skincare, and it’s more than a marketing ingredient here. It has an unmistakable oat smell! It makes an excellent face and body wash, much milder than many far more expensive name brands while having a lovely effective lather that doesn’t irritate the eyes or most easily irritated skin. Whoever formulated this did an absolutely stellar job. Up and up continues to impress with its exceptionally thoughtful formulas that are incomparably economical for efficacy. Would highly recommend selling this as a dedicated face and body wash, it outcompetes many Name brands I’ve tried, and is more than on par with the Prequel Gleanser, cocokind, cetaphil and Cerave. It seems to be something of a hidden gem!
4 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Cleans well
This baby wash and shampoo is great. It cleans and rinses well. The bottle is large enough to last through lots of washes. It dries out my baby's 4c hair, so I use other shampoo instead.
5 out of 5 stars
29 April, 2026Verified purchase
(no review title)
I’ve used this for 2 years as my son’s bath soap. I love that it’s fragrance free and relatively cheap. No issues.
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2026
(no review title)
Works for my 5 month old with eczema. I initially started him with this as a newborn because it was the only Available at my target. I then switched to dove hypoallergenic made his eczema more red. I then switched to Honest hypoallergenic for weeks an his eczema was bright red on his face. After last night I switched back to this and his eczema flare up went back down. it all depends on baby and what their skin approves of.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 March, 2026Verified purchase
(no review title)
Advertised as safe for sensitive skin. Is not. My children both broke out in eczema after using.
5 out of 5 stars
27 March, 2026Verified purchase
Unscented, Gentle, & Affordable
I love this shampoo and body wash for my babies! It’s unscented, gentle, and affordable. It cleans just as well as the name brand, but at a fraction of the cost. It still stings a little if it gets in their eyes (I tested it on myself), but it’s not as irritating as other products. I also use it myself, as a fae wash, because it’s gentle. This is a great option if you’re looking for a gentle, unscented shampoo.
1 out of 5 stars
17 March, 2026
(no review title)
My poor son developed a red rash all over his body and this is the only possible culprit. STAY FAR AWAY!
1 out of 5 stars
16 March, 2026Verified purchase
(no review title)
Made my baby breakout and his forehead eyes and face all red. My baby is not typically super sensitive to products but this "sensitive" soap is not good for sensitive skin.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
Good for sensitive skin
I really love this one and the lavender one. My son has very sensitive skin and he never has an issue with this. It’s also affordable. I will continue to repurchase this line
4 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
Wash is good but make a batter pump
The wash is good and hypoallergenic but the pump only dispenses a little at a time.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2026Verified purchase
(no review title)
I hate the smell, it reminds me of gas station soap. The soap itself isn’t bad as far as lather and how it cleans, but that’s only if you can get past the smell.
3 out of 5 stars
25 December, 2025Verified purchase
(no review title)
Works fine but the fragrance is too strong for me. Though admittedly I am sensitive to scents.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
Great product
Very pleased with this baby soap. I like the fragrance free because my kids are very sensitive so this works.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
(no review title)
Horrible shampoo my son got hives from this
2 out of 5 stars
16 December, 2025Verified purchase
Drying
Smells good but dries out hair and i didn’t check the ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
(no review title)
My baby suffered from eczema and this is one of the only soaps that didn’t irritate her skin. Years later and she still uses it. I hope they don’t discontinue or change their formula because it’s been a favorite for years.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025
Harsh on skin and eyes
Received this as a gift for my baby shower - it is terrible. Harsh on baby's skin and caused red dry patches. Also irritated her eyes - not tear free. Do not buy.