$2.59 when purchased online
Target Online store #3991
About this item
Highlights
- Provides effective Cavity Protection
- Strengthens Enamel
- Fun Bubblegum flavor loved by kids
- Makes brushing fun by featuring Disney Princesses. Use with Oral-B Disney Princess toothbrushes
Description
A Winning Formula for Memorable Smiles. The Crest Kid's Toothpaste featuring Disney Princesses is the perfect kid's toothpaste for your little princess. As their oral health evolves, kids need effective cavity protection as they lose baby teeth and their permanent teeth start to grow. This Crest toothpaste protects against cavities with a mild paste formula. Best of all, this toothpaste is compatible with the interactive Disney Magic Timer App by Oral-B to help your kids brush for a dentist-recommended 2 minutes.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride
Product Warning: Not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 89298848
UPC: 068305632357
Item Number (DPCI): 049-09-7082
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Warnings
Do not use if inner foil is torn, cut or missing.Directions
Twist off cap to remove foil seal.Adults and Children 2 Yrs. & Older:
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.Children Under 2 Yrs:
Ask a dentist.Inactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, red 28
Question or comments?
1-800-492-7378Shipping details
Estimated ship dimensions: 1.26 inches length x 1.29 inches width x 6.82 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Crest Kids Toothpaste in bubblegum flavor has transformed tooth brushing into an enjoyable experience for many children. With appealing Disney princess packaging, kids are excited to brush their teeth, making it easier for parents to instill good dental habits. The mild flavor is a hit among kids, and it effectively cleans teeth while preventing cavities. This toothpaste is a great choice for parents looking to make oral hygiene fun and engaging for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 342 reviews
effectiveness: 4.5 out of 5
quality: 4.33 out of 5
value: 4.33 out of 5
66% would recommend
9 recommendations
Great toothpaste for a princess!
5 out of 5 stars
Thumbs up graphic, would recommend
MB - 20 days ago, Verified purchaser
My daughter is very particular about her toothpaste flavor. We have literally tried every kids toothpaste and this is the only one she will use.
My daughter approves!
5 out of 5 stars
meriahc_8219 - 27 days ago
originally posted on influenster.com

As a parent, anything that makes brushing teeth easier is a win! The Crest Disney Princess Bubblegum toothpaste definitely does the trick. My kiddo loves the bubblegum flavor, and it actually motivates her to brush longer. Plus, it has fluoride, so I know her teeth are getting the protection they need. It's a fun way to fight cavities, and the tube with the Disney Princesses is a cute touch. Definitely recommend for picky brushers!
Taste good
5 out of 5 stars
reonnat1_7979 - 30 days ago
originally posted on influenster.com

We love those toothpaste. My daughter loves i the flavor and it helps. Encourage her to brush her teeth. It is packaged so cute and you get enough for the value! The sensitivity is gentle on littles teeth!
Great for kids
5 out of 5 stars
anus16_4729 - 1 month ago
originally posted on influenster.com

My daughter absolutely loves the Crest Kids Disney Princess toothpaste! The packaging is colorful and fun, and the Disney princess theme really makes brushing time more exciting for her. She used to resist brushing her teeth, but now she looks forward to it. The flavor is mild and kid-friendly—not too minty, which is perfect for young children. It also foams just enough, and her teeth feel clean afterward. I appreciate that it’s fluoride-based and helps protect against cavities. It’s also reassuring to know it’s from a trusted brand like Crest. Highly recommend for parents looking for a toothpaste that encourages good brushing habits in a fun way!
Princess toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
KS - 2 months ago, Verified purchaser
Daughter loves brushing her teeth more since she got her “princess toothpaste”. It smells great too
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Swifty - 3 months ago, Verified purchaser
Tastes good and works
Buy!
5 out of 5 stars
Thumbs up graphic, would recommend
SHH - 6 months ago, Verified purchaser
Love this toothpaste for my 5yr old! The only one she will use
Princess brushing
5 out of 5 stars
Thumbs up graphic, would recommend
Mamabear - 6 months ago, Verified purchaser
My daughter loves this bubble gum toothpaste!
Daughter hated it
1 out of 5 stars
Thumbs down graphic, would not recommend
Baby Alive - 7 months ago, Verified purchaser
My daughter hated this for some reason. I guess it’s the taste. I get her hello watermelon now and she likes it much better.
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
AGLG - 10 months ago, Verified purchaser
Yuck! Turns everything pink, including your kid’s teeth!
1 reply from Crest team - 10 months ago
We're sorry to hear this. With the many health and safety tests this toothpaste has undergone, this isn't the result we expect. Our team would like to hear more, and we ask that you discontinue the use of this toothpaste. When you have a chance, please give us a call at (800) 492-7378.
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 10 months ago, Verified purchaser
My daughter tolerates this! Probably because of the picture on the bottle.
Fun and Effective: Crest Kids Toothpaste in BubbleGum Flavor Review
5 out of 5 stars
kitnicolas - 1 year ago
originally posted on influenster.com

My kids absolutely love Crest Kids Toothpaste in BubbleGum Flavor! Brushing their teeth has turned from a chore into a fun activity. The bubblegum flavor is a big hit—they actually look forward to brushing now. I feel great knowing it's a trusted brand like Crest, ensuring their teeth stay clean and healthy. It's the perfect way to encourage good dental habits in a fun and tasty way. Highly recommend for any parent looking to make tooth brushing enjoyable for their kids.
It stings my kids mouth
2 out of 5 stars
Thumbs down graphic, would not recommend
PY - 1 year ago, Verified purchaser
My daughters chose this toothpaste because of the princess design and thought the Bible gum flavor would be good. But they ended up not liking it because it would "burn" their mouth. I honestly think it's okay but for kids who have sensitive mouth it's a no
1 reply from Crest team - 1 year ago
We're sorry to hear this. With the extensive health and safety tests our toothpaste is put through, this isn't something we'd expect. The health and safety of our Crest family is so important to us. We hope your daughter's are feeling better, and we recommend they discontinue using this toothpaste. So our Safety Team can learn more and make sure they're ok, we ask that you give us a call as soon as you can. You can reach us at (800) 492-7378.
Just wow
4 out of 5 stars
briannyb - 1 year ago
originally posted on influenster.com

My favorite tooth paste I used this growing up the best flavor it works for my sensitive teeth and it also has good texture and it works very well for me
Bubblegum is not my flavor
2 out of 5 stars
hopee38 - 2 years ago
originally posted on influenster.com

I did not like the taste of this one at all. Works fine etc etc otherwise though. Really, really wish more bathroom products came in sustainable packaging.
1 reply from Customer Care team - 1 year ago
Hope, we're so sorry to hear you weren't a fan of the packaging or flavor of this toothpaste, and would like to help. We're happy to share your feedback with our team about the sustainable packaging. We understand that not everyone has the same preferences when it comes to flavors, so we offer other versions of our Kid's Toothpastes to meet each user's needs. So that we can help you further, please give us a call at (800) 492-7378.
Trying something out turns out great
5 out of 5 stars
thelmal10 - 2 years ago
originally posted on influenster.com

We are a family of trying different flavors, scents and values. The packaging gets the kids. I'm for how well it works. I'm always open for new products
Bubbalicious smiles
5 out of 5 stars
katelindb1 - 2 years ago
originally posted on influenster.com

Kids absolutely love this bubble gum flavor toothpaste that is very effective keeping their teeth clean and healthy. Love the Moana packaging! Great deal good pricing.
Love it
5 out of 5 stars
rebeccam676 - 2 years ago
originally posted on influenster.com

My daughter loves this toothpaste. She is excited to brush her teeth both morning and night. Its so great for it not to be a stressful routine. Havingher favorite characters on the tube is so great
Packaging is good, flavor is good, dries fast
4 out of 5 stars
missatomicbomb - 2 years ago
originally posted on influenster.com

Again, crest is thick. Often it dries quickly and is hard to close the cap. The kids do like the taste and packaging! It has not kept the kids from getting any cavities!
Magical Dental Experience for Kids!
5 out of 5 stars
kailyt2 - 2 years ago
originally posted on influenster.com

Crest Toothpaste with Disney Encanto packaging is a game-changer for my kids' oral hygiene routine. The bubble gum scent is an absolute hit; it not only makes brushing fun but also ensures they remember to do it every day. This toothpaste has transformed a daily chore into a joyful activity. The Disney Encanto characters on the packaging add a touch of magic that my kids adore. It's a win-win – they get excited about brushing, and I get peace of mind knowing their teeth are well taken care of. Not only does this toothpaste make their smiles brighter, but it also brings smiles to their faces. It's a delightful addition to our daily routine, making dental care a breeze for both kids and parents alike.