New ArrivalsValentine’s DayHealth & WellnessClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Fresh Linen Liquid Laundry Detergent - up&up™ - 2 of 3Fresh Linen Liquid Laundry Detergent - up&up™ - 3 of 3
Fresh Linen Liquid Laundry Detergent - up&up™ - 1 of 3

Fresh Linen Liquid Laundry Detergent 27 Loads - 40 fl oz - up&up™

$2.49 ($0.06/fluid ounce) reg $4.99
Sale save $2.50 (50% off)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Fresh linen laundry detergent
  • Helps remove tough stains and fights odors
  • Brightens and whitens as it cleans
  • Fresh linen scent
  • Effective in cold water

Description

This Fresh Linen Laundry Detergent from up&up™ will keep your clothes looking and smelling fresh. This laundry detergent brightens and whitens as it cleans, and it helps remove tough stains and fight odors. Effective in cold water, it features a lovely fresh linen scent you're sure to love.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Scent: Fresh
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, do not ingest
Product Form: Liquid
Number of uses: 27
TCIN: 89926413
UPC: 072613474387
Item Number (DPCI): 003-08-0089
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water; c12-15 alcohols ethoxylated; sodium laureth sulfate; sodium citrate; sodium c10-16 alkylbenzenesulfonate; triethanolamine; fatty acids, c8-18 and c18-unsaturated sodium salts; fragrances; tetrasodium iminodisuccinate; fluorescent brightener 28 sodium salt; sodium polyacrylate; calcium chloride; methylisothiazolinone; protease enzyme; colorants; amylase enzyme; methylchloroisothiazolinone.

Allergens & Warnings:

CAUTION: EYE IRRITANT. MAY BE HARMFUL IF SWALLOWED. See caution on back label., CAUTION: Avoid contact with eyes. Do not ingest. Contains anionic and/or nonionic surfactants, enzymes. FIRST AID: In case of eye contact, flush with water. If swallowed, drink a glass of water. Call a physician. KEEP OUT OF REACH OF CHILDREN., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 3.11 inches length x 6.23 inches width x 10 inches height
Estimated ship weight: 2.91 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Up Up Fresh Linen Laundry Detergent is a budget-friendly option that effectively cleans clothes while leaving a pleasant, subtle scent. Many guests appreciate its stain-fighting capabilities and gentle formula, making it suitable for sensitive skin. The detergent works well in cold water and is praised for its ability to tackle odors, making it a reliable choice for families. Overall, it offers great value without compromising on performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 491 reviews
    88% would recommend
    289 recommendations
    5 out of 5 stars
    29 January, 2026Verified purchase

    (no review title)

    Leaves the clothes, smelling fresh and clean
    Kath1285
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026Verified purchase

    (no review title)

    Didn’t try product yet , but packaging was wunderbar
    Rebecca
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 January, 2026Verified purchase

    Buy it!

    Amazing quality and purchased this product on super sale! Nice change from Our rotation of big name brands- especially for sensitive skin/babies etc. Def recommend and the smell is just right!
    ALEE
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2025Verified purchase

    (no review title)

    Excellent Product and Affordable.
    Diana
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    21 December, 2025Verified purchase

    (no review title)

    Smells great!
    Kim
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 December, 2025Verified purchase

    A little goes a long way.

    A great detergent that removes stains with a very pleasant scent.
    On Target
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    17 December, 2025Verified purchase

    (no review title)

    Detergent leans well and leaves the clothes smelling great
    John
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025Verified purchase

    (no review title)

    Love the scent. Smells so good
    Robin
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2025Verified purchase

    Works as good as tide

    I’ve started using this over tide and love it!
    Dana
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 November, 2025Verified purchase

    (no review title)

    Works great but smells a little cheapy
    Ahuva
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    (no review title)

    My most favorite laundry detergent price is good quality is good. Smells better than using Tide or gain.
    Rochelle
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase

    Great

    The scent is so fresh and cozy without being overwhelming!
    Ana
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 October, 2025Verified purchase

    Works well in comd wash

    Excellent, cleans, smells good
    Mac
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2025Verified purchase

    Greatmproduct, great value

    Been using Up & Up brand for years. Great alternative to name brand. Smells fantastic.
    CB
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase

    Good detergent

    The detergent is very good. Does the same job as Gain.
    Fresh Linen
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2025Verified purchase

    Smells great and great price!

    I will never buy another laundry detergent. This smells so good and cleans my clothes. It’s al so a really good price
    Maria
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 July, 2025Verified purchase

    Smells amazing!

    I love love love this detergent!! I have received so many compliments about my laundry smelling good with it, that my friends have come over to do their laundry with my detergent!
    soap queen
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    5 July, 2025Verified purchase

    Smells good, but now much more watery

    Overall, we like this detergent. It has a pleasant scent and seems to get the job done. However, since they changed the bottle design, it seems like they also changed the formula of the detergent, and it's extremely watery compared to before. It makes me question how effective it is, so I'll have to keep a close eye on our clothes now to see if it's still cleaning well. What a shame, because we really liked this detergent, and it was a great value.
    mrsbrittania04
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2025Verified purchase

    Love this!

    I love up and up laundry products. Good smell, effective, and amazing price!
    Baylee Gamble
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 June, 2025Verified purchase

    Great soap

    Live the smell cleans great
    Leefur
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy