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Reduce 40oz Cold1 Vacuum Insulated Stainless Steel Straw Tumbler Mug - 2 of 4Reduce 40oz Cold1 Vacuum Insulated Stainless Steel Straw Tumbler Mug - 3 of 4Reduce 40oz Cold1 Vacuum Insulated Stainless Steel Straw Tumbler Mug - 4 of 4
Reduce 40oz Cold1 Vacuum Insulated Stainless Steel Straw Tumbler Mug - 1 of 4

Reduce 40oz Cold1 Vacuum Insulated Stainless Steel Straw Tumbler Mug Dark Pink: Dishwasher-Safe, Flip-Top Lid

$28.99

ColorDark Pink
  • Cotton Candy
  • Dark Pink
  • Glacier
  • Holographic Glitter- Lilac Bud
  • Light Yellow
  • Matte Black
  • White

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Includes 40 oz Cold1 tumbler with handle, Sip-It-Your-Way(TM) lid and reusable straw
  • Patented 3-in-1 lid lets you sip, drink, or gulp!
  • Dual-wall vacuum insulated, keeps drinks cold for up to 40 hours
  • Now fits even more cupholders!
  • New inner ounce markings to track hydration
  • New Soft Sit(TM) base
  • Easy to clean, dishwasher safe
  • 18/8 food-grade stainless steel & BPA free

Description

Get a handle on hydration with the Reduce Cold1 stainless steel insulated Mug. This go-anywhere vacuum insulated stainless steel tumbler with handle holds 40 ounces of your favorite drink, keeps cold for up to 40 hours, and now fits even more cupholders so you can stay hydrated with the steel straw even on your busiest days. Easily keep track of hydration with the insulated tumbler thanks to the Cold1's new inner ounce markings—not to mention, the new Soft Sit base keeps your mug (and furniture) lookin’ good and safe from mishaps. With a versatile 3-way lid that lets you sip, drink, or gulp your cold drinks, the Cold1 Mug is your essential hydration companion for wherever your day takes you. This insulated tumbler with straw lid is the perfect way to hit your hydration goals - and is dishwasher safe for quick cleanups.
Dimensions (Overall): 11.6 Inches (H) x 6.3 Inches (W)
Finish: Glossy
Suggested Age: 12 Years and Up
Lid Material: Plastic
Capacity (Volume): 40 Ounces
Features Dining: Vacuum-Insulated, BPA-Free, Handle
Includes: Straw
Used For: Cold Beverages
Lid Type: Flip-Top Lid
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 89981739
UPC: 842815138536
Item Number (DPCI): 200-00-5764
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.54 inches length x 5.81 inches width x 11.77 inches height
Estimated ship weight: 1.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can it be used for hot liquids. Such as tea or coffee,

submitted by Leigh - 2 years ago
  • A: I use mine with warm but not scalding hot liquids. Do not use the straw that comes with the cup with non-cold items as it will potentially melt (I replaced mine with silicone straws anyway after injuring the roof of my mouth with the hard plastic one that comes with it). The lid seems fine with moderately hot contact. Do note that the silicone band around the lid seems that it has a right side up (not marked) and putting it on upside down after washing has resulted in the lid not sealing, important if you are going to drink without using a straw.

    submitted byDragonMama - 2 years ago
  • A: Hi there, happy to provide more insight. While most consumers choose our products because of the patented lid design that is beverage temperature specific, they can be used interchangeably. We recommend Cold1 mugs as "Cold Only" as the lids were not designed to maintain a "leak-proof" seal with hot liquids and steam. If filled with hot liquids and tipped over, liquid can leak from multiple areas and be dangerous. Hot liquids will not destroy or hurt the product if used, but we still recommend this product as cold only. For hot liquids, we recommend our hot1 mugs. Please get in touch with us at info@reduceeveryday.com if you have any other questions!

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Can you use for carbonated beverages?

submitted by trace - 2 years ago
  • A: Not recommended but I do it. I only use mine with a straw, do not seal the lid completely closed by closing the straw flip lid if you are using it with carbonated beverages and you should be fine. My kids don't like using straws so I won't let them put carbonated in theirs unless they keep it unsealed to keep the carbonation from popping the whole lid off.

    submitted byDragonMama - 2 years ago
  • A: Hi there, we have not tested the Cold1 cups with carbonated beverages. The buildup of carbonation could spray on you if the sup is shaken while closed. Also, you cannot seal carbonation with a straw. It will always bubble up and out of the vessel. We hope this helps! Let us know if we can answer anything else for you.

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Screw on or press on lid?

submitted by CH - 2 years ago
  • A: Press on, and make sure the silicone ring inside the lid is on the right way after removing to wash or the lid won't close right. I have dropped mine many times (very klutzy) and the lid seals enough to keep things from getting too bad but isn't as secure as a screw-top. When I drop it most of the liquid spilled comes from the straw from the look of things.

    submitted byDragonMama - 2 years ago
  • A: The 3-in-1 lid for the 40 oz is a press on lid.

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Is this tumbler leak proof? If I toss it in my tote bag, will it leak water?

submitted by Butterfly - 2 years ago
  • A: Use the handle to hang it off the side of your bag instead of tossing it in the bag. It isn't leakproof but it is very good seal that I haven't had leak at pretty extreme diagonals (only leaks have happened when it is very full and tips sideways enough to leak out the side of the straw).

    submitted byDragonMama - 2 years ago
  • A: Our Cold1 drinkware are not leak proof. The straw hole on the tumblers are designed to vent. For this reason, if they are knocked over or placed inside a bag or somewhere that moves, the contents can slowly come out. So sorry for that!

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: does the paint chip on the cup over time?

submitted by hannah - 2 years ago
  • A: It is prone to getting scratched up (particularly if you are klutzy like me - my klutziness is why I need drinkware like this!). I hang mine off the side of my wheelchair and the handle side gets a bit scuffed. I just cover it with a new decorative sticker if the scuff bothers me. Do note that some people are reporting paint issues from dishwashing, I only hand wash mine and even the old versions (not padded bottoms & no ounce marks) look new other than where I have dropped them.

    submitted byDragonMama - 2 years ago
  • A: At Reduce, we strive to develop high-quality drinkware that is engineered to last a lifetime. We stand behind our craftsmanship and offer a limited lifetime guarantee. If you feel the product hasn’t performed up to your expectations, please see below what is covered in our warranty. Normal wear and tear is possible, but chipped paint could either be due to misuse or a rare issue when the item was produced. You may send us an email at info@reduceeveryday.com so we can further assist you. Thanks!

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Does it really keep liquid such as water cold for 40 hours? What temperature are you referring to because it's hot here in Florida.

submitted by chefbeck - 2 years ago
  • A: I live in FL. If you have more ice inside they will keep better than some brand. I have more brand and Reduce is better with me.

    submitted byRainy - 2 years ago
  • A: It does! If ever your tumbler doesn't, feel free to get in touch with us at info@reduceeveryday.com so we can look into this ASAP.

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Is there lead in this product?

submitted by Jessica - 2 years ago
  • A: We understand your concerns and want to ensure our customers have all the correct information. First, all Reduce products are absolutely safe and pass independent testing. We use an industry-standard in our manufacturing process. To seal the insulation at the base of our products we use a small pellet containing trace amounts of lead, which is then covered with another layer of paint and a rubber base, making it inaccessible to our customers. During normal use, no lead ever comes into contact with you or your beverage. One of Reduce's core values is to always do the right thing for our customers, and this is why we've always offered a Lifetime Guarantee. If the base of one of our products is ever damaged during normal usage, we will replace it as part of this guarantee, which you can read here: https://reduceeveryday.com/pages/lifetime-guarantee.

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: Can you put hot drinks in cup?

submitted by Shannon - 2 years ago
  • A: I use my COLD1 with "kid temp" warm beverages in the cold months, with a silicone straw, and have had zero issues.

    submitted byDragonMama - 2 years ago
  • A: Hi there Shannon! While most consumers choose our products because of the patented lid design that is beverage temperature specific, they can be used interchangeably. We recommend Cold1 mugs as "Cold Only" as the lids were not designed to maintain a "leak-proof" seal with hot liquids and steam. If filled with hot liquids and tipped over, liquid can leak from multiple areas and be dangerous. Hot liquids will not destroy or hurt the product if used, but we still recommend this product as cold only. For hot liquids, we recommend our hot1 mugs.

    submitted byBase Brands Product Expert - 2 years ago
    Brand expert

Q: how much does this cup weight? I am looking for a lightweight cup. Thank you.

submitted by DJMcL - 3 years ago
  • A: If weight is an issue, go for the 24oz instead of 40oz. An ounce of liquid weighs an ounce so the 40oz version adds 2.5lbs of weight to the shipping weight when filled. That being said, I have limited upper body strength and grip issues but the 40oz works great for me - I slide my hand in between the handle & mug instead of gripping by the handle. The shape of the handle also works wonderfully for hanging it off mobility equipment such as manual wheelchairs, rollators, and foam grip canes.

    submitted byDragonMama - 2 years ago
  • A: The Cold1 40oz weights around 1.4 lbs when empty.

    submitted byBase Brands Product Expert - 3 years ago
    Brand expert

Q: How do the inner markings assist users?

submitted by AI Shopping Assistant - 1 month ago
  • A: The inner ounce markings help users keep track of their hydration goals easily.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Additional product information and recommendations

Guests are saying

This tumbler has garnered positive feedback for its ability to keep drinks cold for extended periods, making it a favorite among guests who prioritize hydration. Many appreciate the thoughtful design features, such as the silicone base and convenient handle, which enhance usability. However, some guests have expressed concerns about the lid's effectiveness and durability. Overall, it stands out as a stylish and functional choice for daily use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 860 reviews
    design: 4.27 out of 5
    easy to clean: 4.61 out of 5
    quality: 4.02 out of 5
    value: 4.07 out of 5
    69% would recommend
    208 recommendations
    5 out of 5 stars
    31 October, 2025Verified purchase

    (no review title)

    Love!
    DEI
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2025Verified purchase

    Lid

    The cup is great and keeps drink cold but the lid doesn’t secure well it falls off easily
    1 reply from Base Brands Product Expert team - 7 months ago
    Hi there! We're sorry to hear you're experiencing trouble with your Reduce drinkware. Please contact us at info@reduceeveryday.com — we’d love to help resolve this for you.
    L
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 August, 2025Verified purchase

    Great cup with Open handle

    This cute 40oz cup with the open handle is perfect and fits in my car and on my walker. Love it.
    Review
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 July, 2025Verified purchase

    Great purchase

    Love the design, material, color and price. I strongly recommend it.
    Brodri
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2025Verified purchase

    LOVE!!

    LOVE this brand - I have the 40oz tumbler in white and light purple and will be purchasing the hot beverage 18pz one with handle. My only request is to add a RED one, please!!! Hoping in fall/winter darker colors come out. My husband and son literally always steal mine lol. Dishwasher safe, long lasting, can purchase new straws in a pack, keeps drinks COLD, easy to bring out and about….The best tumbler for the best price, hands down!
    Tricia
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 July, 2025Verified purchase

    The best I've ever had!

    This mug is what I’ve been waiting for since I started using an insulated mug 10 years ago. It’s easy to carry and refill and yeah, they’re still lightweight. However, I think the feature I like the best is the fact that it is dishwasher safe. Just just pop it into The dishwasher., And let it clean with the rest of the dishes. It doesn’t lose a seal and gets sanitized.
    Siggiwiggy
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2025Verified purchase

    Perect!!!

    U love it is easy to carry and I drink all the water I need
    Trick or Trear Devor
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2025

    Love It

    Super cute and convenient. Great product
    Yoli
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2025Verified purchase

    Fantastic Tumbler

    The Reduce 40 oz tumbler is exactly what I was looking for. I needed a large capacity tumbler for my morning protein drink and this tumbler fit the bill. My drink stays cold and the tumbler washes up easily. The top can be converted to using a straw or drinking straight from the lid and the bottom of the tumbler fits nicely in my car cup holder.
    CaliNana
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2025

    Awesome

    Great stainless steel cup. Caught it during a sale for $17
    Awesome
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2025Verified purchase

    Perfect

    Great value. Budget friendly and this thing has lasted me months and months with no issues.
    Sadshoes
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2025Verified purchase

    Good Looking

    This keeps my water cold all day. It is also easy to handle. I like how I can use a straw or just drink from the spout. Cleaning it is easy.
    busymomof3
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2025Verified purchase

    Nice sized cup

    Bought it to encourage fluid intake at work. Does it job. My only complaint is the paint chipped from dishwasher use which is stated in their instructions for care. But I loved the price, size, and the handle.
    Moonchild
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    26 April, 2025Verified purchase

    Okay cup

    Paint chipped after a month.
    1 reply from Base Brands Product Expert team - 9 months ago
    We're so sorry about the trouble with your Reduce item. Please contact us at info@reduceeveryday.com so we can assist you.
    This is a total waste
    design: 3 out of 5
    easy to clean: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2025Verified purchase

    Reduce brand - stainless 40oz mug

    Bought this on vacation in Florida. We loved the white color, fits in car, great by the pool, beach & on river trip. Kept water, tea, coffee ice cold with lots of ice. It saved us from dehydrating, buying one more for road trips & daily use. Price was more reasonable than other brands. I tipped it over once and some water spilled out but for the price I like it!
    LT
    design: 4 out of 5
    easy to clean: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    5 April, 2025

    Lid Is Flawed

    I loved this tumbler until I realized two issues with the lid that could be corrected with a screw on lid like my Stanley tumbler. First if you knock this over or drop it, the press on lid easily comes off spilling your entire drink. Second, when washing it if the rubber gasket comes off you will never get it to seal properly again. If you can't seal it right, again it is not safe against spills, and I believe you lose some of the cooling effectiveness. I did find it amazing for keeping your drinks ice cold even without actual ice.
    1 reply from Base Brands Product Expert team - 1 year ago
    We're so sorry for the trouble with your Reduce drinkware. We'll help get this resolved for you ASAP. Kindly reach out to us at info@reduceeveryday.com.
    Dee
    design: 2 out of 5
    easy to clean: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2025Verified purchase

    Wow

    This Mug is amazing, It holds ice for 3 days.
    DeeTee
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 February, 2025Verified purchase

    40oz of H20 Baby!

    I love this tumbler! Fits in my cup holder and provides me with 40oz of H20💦 The only thing I would recommend is a design that if tilted, doesn’t leak. But otherwise it’s been great!
    1 reply from Base Brands Product Expert team - 1 year ago
    Thank you so much for your feedback!
    Anthene
    design: 4 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2025Verified purchase

    Buying Another

    I bought this cup 6 months ago on sale & I’m glad I did. It holds ice for at least 12 hours. I’ve kicked it, dropped it, and put it in the dishwasher and it’s still holding up pretty well. A few scratches but I’m pretty rough it. It’s not 100% spill proof but for $15 I’m certainly not complaining.
    1 reply from Base Brands Product Expert team - 1 year ago
    Thank you so much for your continued support!
    AmandaRay0927
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    4 February, 2025Verified purchase

    Horrible lid

    It’s a nice cup but the lid is a nightmare in my opinion. It is difficult to remove and I don’t want to be struggling every time I fill up my cup. I returned it.
    1 reply from Base Brands Product Expert team - 1 year ago
    We're so sorry for the trouble with your Reduce drinkware. We'll help get this resolved for you ASAP. Kindly reach out to us at info@reduceeveryday.com.
    Tat87
    design: 1 out of 5
    easy to clean: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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